Mail Marketing Advice from The Legend

As a special treat this week, Ira Rosen and Cory Michael Sanchez bring in Bond Halbert, son and heir-apparent of legendary copywriter Gary Halpert, undisputedly known as the Prince of Print. Having learned the tricks of the trade at a very early age, Bond is now passing the baton by sharing the valuable lessons that he had learned from his father in the field of copywriting and lead generation, as well as the lessons he had gleaned from his many years of experience. Bond shares great advice on how to get your mails open and read by your prospects. He also discusses the importance of having a good e-mail address and timing, as well as how snail mail addresses are still relevant in this digital age.