Making Your Cover Art Attractive, Effective, and an Attention Grabber.

Welcome to The Nothing But Podcasts Podcast powered by Nexm Creative. I am your host Paul “the producer” Rogers and today we are discussing making your cover art attractive, effective, and an attention grabber.

Before choosing cover art for your podcast it’s a must to figure out your podcasts visual identity. What is your podcast all about and what do you want your listeners to get from it. Your cover art should be visually pleasing while accurately representing your podcasts overall message. Ask yourself these questions:

• How would you describe your podcast? Make a list of keywords.
• Try defining your podcast in 1–2 sentences in order to really hone in on your idea. Think elevator pitch on this one. 
• Who’s your target audience?
• What makes your podcast special and different from others?
• What other podcasts inspire you, and what do you like about their cover art?

When creating your cover art make sure you use high resolution photos. The last thing you want is the first thing people see to be blurry. The best resolutions to ensure that it looks great and clear on all platforms is 1080 x 1080. Honestly, I would say make your cover art 3000 x 3000 to prevent the possibility of incompatibility. 

Less is more when designing your podcast cover art. Having too many colors, images, or fonts  can be distracting or even deter listeners from your brand. Try to limit yourself to no more than 2 fonts for your cover art.

Colors play a big role in effectiveness of your cover art. Different colors evoke different psychological responses. It’s great to use colors that really compliment each other and evoke the feelings that you want your listeners to feel when viewing your podcast cover art. Now of course there are exceptions to the rules so feel free to take creative liberties on this front. It’s just something to think about when creating. 

Make sure that the text you use is legible on all devices, big or small. Using tiny fonts on your cover art can make it very difficult to make out on smaller devices or mobile phones. Lastly, keep your text limited to the name of your podcast. 

Use simple illustrations and patterns. Too many patterns or creative elements can make their meaning get lost and “muddy” up the message of your cover art. 

When using photography, use photos of clear subjects on simple backgrounds. Using photos that are too busy can make it hard for your text to be legible and easy to read for your listeners. 

Another tip is to avoid using overused images such as microphones, headphones, etc. 

Make sure that your cover art is consistent and aligned with your brand. Think Coca Cola or Nike. Their imagery is always consistent to their brand to reduce confusion on what their message is. 

Don’t be afraid to repurpose your cover art in marketing strategies. Business cards, social media pictures, flyers, audio teasers, and more. Work smarter not harder is the name of this game. 

Remember, your cover art is the first thing your listeners see when browsing podcasts. Make it attractive, effective, and make it align with the idea or message of your podcast.

Here at nothing but podcasts we can help you come up with ideas for your cover art or our team of creative geniuses, as I like to call them, can create one for you. Once again, you don’t have to take this journey alone. 

Contact us today at nothingbutpodcasts.com to talk to our team about your podcast ideas or needs. Whether it’s starting one from scratch, producing from a far, consulting you on best equipment choices for your needs, or just editing your podcast to give your sound a next level and professional feel we can do it. Follow us on Instagram @nothingbutpodcasts and check out our YouTube channel for bits of video content. Like, comment, and share this podcast with whoever you think could use it. Please leave a review and tell us how you think we are doing. We are always trying to get better and provide you with the content YOU want to hear. 

Thanks for tuning in today to The Nothing But Podcasts Podcast about Podcasting powered by Nexm Creative.

Welcome to The Nothing But Podcasts Podcast powered by Nexm Creative. I am your host Paul “the producer” Rogers and today we are discussing the art of choosing the title of your podcast. 

Of course you want your name to be perfect and unique, but before you fully commit to a name you need to consider a few different variables to make sure you’re not doing a disservice to your exposure tactics.

First, you must consider the most effective length of your podcasts titles.

Half of podcast titles are between 14 and 29 characters 

The most popular title length is 16 characters 

The average show title is 24 characters 

Another thing to think about is title clipping. Im referring to how it is displayed on podcast apps. If the title is too long then it will be cut short on the display. 

The next thing to be careful of is keyword stuffing. Having the show title followed by a list of descriptive words can be frowned upon by podcast platforms. Just a fair warning to my fellow podcasters out there because there have been cases where certain platforms have removed shows from their directories because of this. 

ambiguity is another mistake that can really derail the visibility of your podcast. Any title with multiple spellings or meanings can be a definite speed bump to your word of mouth discovery. 

Make sure to choose a name that’s unique and all your own while avoiding making it too similar to existing shows. Try not to create listener confusion because that can ultimately hurt the success of your podcast. 

When titling and creating your shows packaging I’m a huge advocate for self-evident title. It’s one of the best tactics to clearly telegraph what a potential listener will hear if they choose to sample your show. A question must ask yourself is that with over 700,000 live podcasts, can your show really afford not to be self-evident?

Key take aways:

• Show titles should be clear, concise, unique, specific, and evocative
• Across all podcasts, the median show title is 20 characters
• Ambiguity is a roadblock. Avoid it.
• Self-evident titles are a strong component of podcast packaging

Always remember that just like a business, a podcast is something that needs to be well thought out and planned to ensure the best opportunity for success. You also don’t have to do it alone. 

Contact us today at nothingbutpodcasts.com to talk to our team about your podcast ideas or needs. Whether it’s starting one from scratch, producing from a far, consulting you on best equipment choices for your needs, or just editing your podcast to give your sound a next level and professional feel we can do it. Follow us on Instagram @nothingbutpodcasts and check out our YouTube channel for bits of video content. Like, comment, and share this podcast with whoever you think could use it. Please leave a review and tell us how you think we are doing. We are always trying to get better and provide you with the content YOU want to hear about. 

Thanks for tuning in today to The Nothing But Podcasts Podcast about Podcasting powered by Nexm Creative.

Episode 2: How do I start a podcast?
Welcome to The Nothing But Podcasts Podcast powered by Nexm Creative. I am your host Paul “the producer” Rogers and today we are discussing the most important question of all...HOW DO I START A PODCAST?????

With podcasts gaining popularity by the minute it has never been easier to get your message heard. Being able to mold a podcast to your direct audience is something that can benefit the influencer, businesses, brands, entertainers, storytellers, politicians , authority figures and more. The biggest obstacle that I come across when speaking to people about podcasting is they don’t know how or where to start. Now for some, going the so called cheap route with a laptop and a built in microphone may suffice for what you are trying to do, but for others who have a brand reputation to create or uphold that probably won’t be the answer.

The quality of a podcast can make it or break it. Some platforms won’t even allow you to be in the charts if it’s not up to a certain caliber of quality. With all the top podcasts in the world, high quality is now the standard in order to keep up with the top dogs in podcasting and to keep your listeners from going to a better produced show which may not necessarily mean better content. 
Content is king but quality allows your listeners to hear your message at the most professional level.

Once you have decided which route you want to take for the production quality of your brand, the next step is planning. Your podcast has to be looked at as a business and successful businesses aren’t built without proper calculations. Carefully choosing a name for your podcast, where to host your podcast, what content your listeners want to hear, what content will help build your brand not hurt your brand, and marketing techniques you should or shouldn’t be using are only a small portion of what has to be considered before even recording your first episode. Then there’s choosing the right equipment for your podcast needs with about a million items to choose from that all have different roles in making a podcast sound great or not so great. Oh and don’t forget the hours upon hours of editing it may take you if you don’t have an audio editing background. Not to mention the fact that your show will be an ever evolving living/breathing piece of content that will have to change multiple times over its lifespan. 
Now this isn’t to deter you from starting a podcast or scare you into thinking it’s not for you. 
This is only to inform you of the steps that must be taken to create something successful. 

Luckily for you, Nothing But Podcasts can help you with every step along the way. We can help you start your show from scratch, from beginning to end. Our team of consultants can hold your hand along the way while teaching you the ins and outs of the process and how to be successful in the amazing world of podcasting. If you already have a podcast and are ready to take it to the next level quality we can absolutely do that as well! Our team is ready and willing to help you with all things Podcasting. 

Contact us today at nothingbutpodcasts.com to talk to our team about your podcast ideas or needs. Follow us on Instagram @nothingbutpodcasts and check out our YouTube channel for bits of video content to help you along your journey. Like, comment, and share this podcast with whoever you think could use it. Please give us a review and tell us how you think we are doing. We are always trying to get better and bring you the content YOU want to hear. 

I am your host Paul “the producer” Rogers and thanks for tuning in today to The Nothing But Podcasts Podcast about Podcasting powered by Nexm Creative. 

Episode 1: Why podcast?

Welcome everyone to The Nothing But Podcasts Podcast powered by Nexm Creative. Today’s episode is all about why you should podcast but FIRST, if you are interested in starting a podcast from scratch or having us produce your podcast from a far visit us at www.nothingbutpodcasts.com. 

Alright number 1!

1: Podcasting Fits Into People’s Lives
Podcasting is the only online content that allows for passive or indirect consumption. In other words, people can actually listen and learn from a podcast while doing something else. It’s a way to consume information without disrupting your day to day life. Let me put it Like this: the average commute time in the United States is 25.4 minutes. That’s 25.4 minutes of YOUR podcast they could be listening to. You are giving listeners an opportunity to learn more about you and your brand in an environment that other content platforms cannot. 

2: People Consume Podcasts for Longer Periods of Time
Someone may spend 10-15 minutes reading a blog or even watch a YouTube video at an average length of 4 1/2 mins but with podcasting its easier to consume the content for longer amounts of time. Back to number 1, it’s easier to fit a podcast into your everyday life than it is any other content. Also, it’s harder to be distracted in a podcast like it is with the intrusive and distracting ads from videos or blogs sites. 
That means your brand, your message, your voice, you, are in front of an audience for much, much longer than with other content platforms. That’s valuable.

3: There’s Less Competition in Podcasting
Although there are a lot of podcasts and that number is increasing all the time, there are still less podcasts than there are blogs and YouTube videos. 
700,000 active podcasts 
440 million blogs 
1 billion active YouTube users 

4: Podcasting Is the Best Way to Scale Intimacy
Podcasting allows you to build a faster and stronger relationship with your audience. There’s something very intimate about audio. They can pick up on the emotion in your voice. You are able to transport listeners to a particular point in time in which they can relate to. Overall it builds a deeper connection or friendship with your audience. 

5: When You Have a Podcast, You Have Your Own Scalable Stage
With podcasts you no longer have to fly anywhere or set up an event. You don’t have to make sure there’s enough food or coffee for your guests or if they are enjoying the feel of the environment and if they are comfortable. You can simply record your podcast and it is then automatically pushed to your audiences devices. With a podcast you literally have your very own stage at your disposal. 

6: You Learn to Become a Better Communicator
As you get more and more comfortable with podcasting it directly effects how you speak and communicate in public. Once you get the feel for communicating to an audience your skills are more likely to improve at real life engagements. 

7: Monetization Possibilities
There are many ways that your podcast can make you money. Advertising is the most popular form of monetization for podcasts. Companies will pay you to give exposure to their brand in front of your listeners. 

Another way is through affiliate marketing. This is where you can earn a commission for suggesting products or services from different companies to your listeners. 

Another form of monetization is selling your own products on your podcast. Maybe not so much directly but creating an email list funnel with giveaways and incentives to then be able to put your products back in front of them. 
Finally there is the “paid for by viewers like you model”. Will tools such as Patreon you can have your audience donate a certain amount for every episode. For example, if you have a 1000 listeners an each listener gives one dollar per episode the after 4 episodes a month you’ll be pulling in $4000 with your podcast. 

One thing that you have to always remember when you think about podcasting...prepare to have some fun! It’s your very own show with no limitations and you have 100% control. 

Podcasting is changing lives daily and it can change yours too. You just have to start. 

Contact us today at nothingbutpodcasts.com to talk to our team about your podcast ideas or needs. Whether it’s starting one from scratch, producing from a far, consulting you on best equipment choices for your needs, or just editing your podcast to give the sound a next level and professional feel we can do it. Follow us on Instagram @nothingbutpodcasts and check out our YouTube channel for bits of video content. Like, comment, and share this podcast with whoever you think could use it. Please review and tell me how you think we are doing. We are always trying to get better for you!

Thanks for tuning in today to The Nothing But Podcasts Podcast about Podcasting powered by Nexm Creative. 

Welcome everyone to The Nothing But Podcasts Podcast powered by Nexm Creative. I’m your host Paul,the producer, Rogers and this podcast is all about podcasting. Just in case you haven’t heard enough...podcast podcast podcast! Now that I’ve got the importance of that word in your brain, let’s talk about us for a bit. We are a full podcast production studio and editing firm located in Fort Worth Texas, but that doesn’t stop us from serving podcasters nationwide or even around the world. We take the stress of starting a podcast away by giving you a turnkey solution. 
Whether it’s recording your podcast in one of our professional studios or allowing us to edit or produce your podcast from afar, we can do it all. 

With over 15 years of experience in audio editing, audio engineering, radio broadcast and of course with the industry’s top of the line equipment, we can take your podcast to the next level. Just think of us as the Tylenol for podcasts.  We are here to take the headache away of having to do it all by yourself. 

The purpose of this podcast is simple, we will be sharing very short and to the point information for you to get the ball rolling on your show. We want to teach you how to be successful in the amazing world of podcasting in as few steps as possible. We will share tips and tricks from the industry, speak about how to start a podcast from scratch, how to promote your podcast, how to create or come up with the right content, answer frequently asked questions, talk those industry secrets, and more.

If you are interested in starting a podcast and not sure how or would like some help, visit us at www.nothingbutpodcasts.com. Also, follow us on Instagram @nothingbutpodcasts and check out our YouTube channel as well for different videos to help you along your journey. This is Paul, the producer, Rogers and welcome to The Nothing But Podcasts Podcast about Podcasts powered by Nexm creative.