MAP 104 : Why Branding Beats Marketing w/ Tyler Jack Harris

In this episode, host Dustin Brohm discusses how to sell yourself more effectively in the ever-changing real estate world. He addresses the Department of Justice's proposal to decouple buyer's agent commissions and the response from real estate agents and consumers. Dustin emphasizes the need for agents to "package up" their services in a more attractive way to show their value to clients, and breaks down exactly how to do it. 

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...

Learn this simple, yet powerful mindset hack that WILL transform your real estate business and help you achieve your goals waaaay faster. 

The hack involves asking yourself on a regular basis, 'What would a top producer do in this situation?' and then acting like one. Dustin explains how this mindset trick can be applied to all different aspects of a real estate agent's career, from getting your business off the ground, to becoming a top producer, to transitioning into a team leader and building leverage for yourself. You'll learn the importance of thinking and acting like a CEO, controlling your day, and building credibility with clients. By training clients to respect your time and setting expectations, you can create a successful and fulfilling real estate business.

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...

Yes, 2 years ago I completely deleted my Instagram account with 14,000+In followers and started over from scratch. 

In this episode, I explain the reasons behind WHY I chose to start from scratch 2 years ago, and the impact it had on my engagement and growth since then. 

While 90% of people DO NOT need to delete their accounts, Dustin breaks down the problems caused from buying fake followers years ago and the chronic content underperformance as a result. He emphasizes the importance of consistency, quality, and authenticity in building a 100% organic, genuine, and highly engaged audience on Instagram... and how to use that to drive more SALES.

Takeaways:
➡️ Deleting an Instagram account and starting over can be a beneficial move in certain situations, especially if you ever bought fake followers or paid for some fake engagement boosting service (auto-follow/unfollow, fake comments or likes, etc).

➡️ Fake followers limit engagement and performance, putting a ceiling on the reach and impact of your content.

➡️ Reviving an Instagram account requires focusing on the right type of content, tailored to your audience, and posting consistently.

➡️ Authenticity is key in creating content that resonates with your audience and sets you apart from others in your industry.

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...

In this massively important episode of the Massive Agent Podcast, host Dustin Brohm lays out the importance of having the right habits and priorities as a real estate agent. He emphasizes the need to be dedicated to scheduling and religiously following a calendar to ensure that the most important tasks *and personal time* actually get done. Dustin shares some personal stories and examples to illustrate the impact of prioritizing family and personal time over showings and meetings. Then at the end, Dustin announces the reopening of the Massive Agents Society coaching group and offers a discount for new members.

Massive Agent Society: https://www.massiveagentsociety.com/join
Use Promo code: MARCH500 for $500 off the Annual membership

Takeaways

• Building the habit of using a calendar and scheduling important tasks is crucial for success as a real estate agent.

• Prioritizing family and personal time is essential for a balanced and fulfilling life.

• Taking charge of your day and following a schedule allows for better time management and productivity.

• Joining coaching programs like the Massive Agents Society and others can provide mentorship and support for real estate agents, from people who have already done the thing you're trying to figure out.

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...

In this week's episode of the Massive Agent Podcast, host Dustin Brohm discusses why the way most real estate agents talk about interest rates can actually HURT your business. He emphasizes the importance of providing context and education to clients, rather than solely focusing on interest rates being down. By acting as an advisor and guiding clients through the home buying process, agents will build trust and gain long-term relationships.

➡️ Takeaways:

• Avoid making the conversation solely about interest rates, as it can lead clients to only seek your services when rates are low.
• Provide context and education to clients about the implications of interest rates on their home buying decisions.
• Act as an advisor rather than a salesperson, offering guidance and insight to clients.
• Emphasize the value you provide beyond interest rates, such as your expertise, service, and support.

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...

In this week's episode, THE Paige Steckling (aka @utahrealestatepaige​⁠ ) shares her journey of building a successful real estate business through viral videos and clever social media marketing. She emphasizes the importance of providing value and exceptional service to clients, as well as the need to balance viral content with educational content. 

Paige discusses the impact of controversial videos and the role of social media in building credibility. She also highlights the significance of investing in marketing and advertising, including targeted ads and listing packages. Paige shares her experience in hiring and building a team, as well as the importance of implementing systems and organization. She concludes by discussing the challenges and rewards of balancing business and family life. 

In this episode, Paige describes exactly how she built her personal brand as a real estate agent. She shares insights on content creation, strategy, and engaging with her audience. Additionally, she talks about the challenges of balancing work and family life.

➡️ Takeaways
• Building a successful real estate business requires providing value and exceptional service to clients.
• Balancing viral content with educational content is crucial for maintaining engagement and credibility.
• Investing in marketing and advertising, including targeted ads and listing packages, is essential for success.
• Hiring the right people and implementing systems and organization are key to scaling a real estate business.
• Finding a balance between business and family life is a personal journey that requires intentional time management. Building a personal brand is essential for real estate agents to stand out in a competitive market.
• Consistency and authenticity are key in content creation to attract and retain an audience.
• Engaging with the audience through comments, messages, and live videos helps build trust and relationships.
• Finding a balance between work and family life can be challenging, but it's important to prioritize designated times for family activities.

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...

What if everything you THINK is working, is actually not? It's underperforming, and a couple tweaks would turn good results into GREAT results. 

Hey, Massive Agents! It’s Dustin Brohm here, and I'm dropping more gold nuggets for you this week in episode 318. If you're cruising along in your real estate biz thinking, "I'm doing OK," but deep down, you're itching for that massive leap forward, this episode is for you. I'm about to shake up your entire frickin' world by suggesting you might wanna rethink everything you thought was working for you. Yep, everything. 

Here's Why You Should Tune In:

‣ We're celebrating our 6th birthday (better late than never, right?) and smashing past a million downloads. 🎉

‣ I'm talking about pushing against the conventional wisdom grain. If you're ready to 2X or 3X your business, it's time to challenge those paradigms you're clinging to.

‣ Optimism is high among agents I'm chatting with, and if you want to make 2024 your standout year, you'll need the right tools and info. Enter Keeping Current Matters (trykcm.com/bam) and the BAMx community (NowBAM.com) – these resources are game-changers.

‣ I'm diving deep into the “rethink what’s working” philosophy. We're questioning your marketing strategies, your spend on Zillow leads, those costly mailers, and even the very foundation of your team or brokerage setup. Are you really in the right spot, or is there something better out there for you?

‣ It’s all about being brutally honest with yourself. If you're feeling the burnout, or if you're just maintaining the status quo, it might be time for a bold move. Your dream life is just on the other side of your comfort zone.

This Episode Is Packed With:

‣ Real talk on auditing your current strategies and setups.
‣ Insights on leveraging tools and communities to boost your real estate game.
‣ Personal anecdotes and examples that'll make you think twice about settling for "good enough."

Bonus:

A shoutout to agents in cities like Cincinnati, Louisville, and even up in Canada – the Massive Agent Referral Network is calling your name. Don't miss out on this opportunity to join an exclusive network of high-achieving agents.

So, if you're ready to stop settling and start skyrocketing, this episode is your kick in the ass. Let's dive in, challenge the status quo, and gear up for your best year yet. 🚀

Don't forget

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...

In this new episode of the Massive Agent Podcast, host Dustin Brohm dives deep into a few BIG misconceptions that hold many real estate agents back from achieving rapid growth. With his personal journey as a backdrop, Dustin debunks these myths and shares actionable insights for agents to accelerate their success in 2024.

Key Takeaways:

Massive Agent Referral Network: Learn about the recent launch, current success with referrals, and how to become a part of it. 

Power of Mindset: Dustin emphasizes the importance of mindset over scripts or secret formulas. 

Effective Communication: It's not about the words but the energy and intention behind them.

Consistency is Key: Top earners are consistent, reinvest in their business, and don't seek shortcuts. 

Becoming a True Business Owner: Tips on how to think and act like a CEO, delegate tasks, and focus on income-producing activities. 

The Value of Coaches and Mentors: Why having a mentor can accelerate your growth and implementation.
 
Action Over Information: Dustin urges listeners to take action on the knowledge and inspiration gained. 

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...

Get ready for episode 316 of the Massive Agent Podcast, hosted by the one and only Dustin Brohm from Salt Lake City, Utah. This episode is jam-packed with insights, laughter (including a hilarious Mic Gate fiasco), and real-talk about the objections that real estate agents will see more this year, and exactly how to overcome them.

📣 Main Takeaways:

Navigating Misconceptions: Dustin dives deep into the misconceptions swirling around realtors and commissions. He's spilling the beans on how to handle these and turn them to your advantage.

Industry Challenges: Ever heard of the Sitzer-Burnett lawsuit or the latest internal NAR drama? Dustin unpacks these and more, giving you the lowdown on what's shaking up the real estate world.

The Power of Preparation: From overcoming objections to educating clients – it's all about being ready for anything.

Tools of the Trade: Dustin talks about essential tools like KCM and BAMX Community – if you're not using these, you're missing out!

Client Management: Learn how to handle cynical or critical clients, and why communication is key.

Value Proposition: Defending your commission and showing your worth is crucial. Dustin shares his strategies on this.

Being the Best Agent: It's not just about being knowledgeable and providing a great experience; it's about being known.

🤔 Did You Know?

Podcast Milestone: The Massive Agent Podcast just hit a whopping one million downloads! That's a big deal in the podcast world.

Lawsuit Insights: The Sitzer-Burnett class action case is reshaping how people view real estate agent AND commissions – are you prepared for this?

Consumer Perceptions: Dustin emphasizes understanding how non-agents view the industry and why this matters for your success.

🎉 Celebrate the wins, learn from the challenges, and gear up for a fantastic 2024 in real estate. Don't forget to check out http://trykcm.com/bam for a trial, and visit nowbam.com for the BAMX community!

If you find this episode as enlightening and entertaining as we did, spread the word! Share it with your colleagues, in your networks, or shout it out on social media. Let's keep the knowledge and growth flowing!

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...

In this new episode of the "Massive Agent Podcast " host Dustin Brohm presents a roadmap, for real estate agents who want to earn $500,000 per year. With the arrival of 2024 Dustin approaches the topic with enthusiasm and a practical no nonsense approach. He acknowledges the challenges faced in during 2023, then uses them as a foundation to develop a stronger strategy for achieving significant income goals. The episode focuses on the intricacies of setting and accomplishing targets particularly honing in on the coveted half million dollar annual income milestone for real estate agents.

Dustin methodically breaks down the intimidating goal of earning $500,000 into manageable steps. He dives into not setting goals but also understanding and executing day to day activities that collectively contribute to these objectives. He highlights the power of engineering by explaining how to deconstruct the income target into monthly weekly and daily benchmarks. Dustins strategy includes advice on increasing commission rates targeting higher value properties and incorporating transaction fees. He supports these concepts with real life examples and clear mathematical breakdowns that demonstrate how making small changes, in business strategies can significantly boost earnings.

Moreover Dustin presents a captivating anecdote, about one of the agents he mentors showcasing how adopting an outlook, on leads can transform responsibilities into thrilling chances to generate income. This episode is brimming with knowledge not for establishing ambitious financial objectives but also for nurturing the commitment and strategic thinking necessary to accomplish them in the fiercely competitive realm of real estate.

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RESOURCES :

Referral Network: Claim your market *exclusively* in the new Massive Agent Referral Network - CLICK HERE

Massive Agent Society: my Coaching program for real estate agents that I wish existed when I was starting out as a Realtor. Join the Society HERE

Witly: the fully automated Facebook Ad management system for real estate agents. Get a 14 day free trial HERE

Shop my Amazon Store: all the shit I love on Amazon + my Book List for Agents, podcasting equipment, and cool stuff for agents, etc

Buzzsprout: Host your podcast with the same platform we use & get a $20 Amazon Gift Card

BamX: get 10% off with the discount code MASSIVE. You still get everything on nowbam.com and all BAM podcasts (like this one) for free. So, check it out, and use MASSIVE to get your discount on an annual subscription.

LEAVE A REVIEW on APPLE PODCASTS...