Marketing 101 For Small Business Owners - Marketing is Everything!

If you can't take care of yourself you won't ever be able to build a sustainable business...especially as a maker. We all want to go go go but learning your limits and setting boundaries will help you get to your goals faster than over doing it.

In this episode we talk about how Shelby has grown her business from made to order to more inventory based while also discussing how Kristina is looking to do the same with hers. It's never a straight line in this world but there are ways everyone can get themselves there if inventory is where you want your business to go. 

If you want to do the dang thing, you are going to have to do the dang thing. In this episode we discuss how we have each scaled our businesses from side hustle to full-time and beyond. 

It may sound counterintuitive....but the best way to get sells online is to create content that isn't overtly selling your product. Confused? We got you, let's talk about the how and why of creating good content as a small business. 

Etsy, Amazon, TikTok Shops......the list goes on. There are a multitude of platforms and marketplaces to sell on now a days and in this episode we talk through the ones we have used and others we are looking into trying this year. 

If you are struggling to come up with a name or looking to change your business name, this episode is for you. We talk about how we came up with our own plus some aspects you should consider when picking your own. 

SEO! Whether you love it or hate it , SEO is here and the number one way you can get sales online. The good news is....it's not as hard as some may fear it to be, and furthermore you are already doing it even if you don't realize it. This episode is all about making sure you are doing as well as possible so your sales can boom. 

We've all lived different lives, experienced different things and that is never more important than when examining the differences between generations when it comes to how, where and why they buy. 

It's a new year, with new ideas, new anxieties and potentially new businesses for some. In this episode we talk about our own goals, struggles and thoughts headed into 2024 as well as ways listeners in general can work to stay creative and innovation while growing their businesses. 

We take a look back at some of the most prevalent trends of 2023 and which ones we want to continue....and those we hope are left behind. Additionally we brainstorm some trends we think may become important for business owners in 2024 and hope to help you get a head start on your competitors.