Corporate Branding
Whether internally or externally, corporate branding involves understanding brand identity and how to connect the parent brand and sub-brands to make long-lasting connections with consumers.
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Marketing Luminaries: Lauren Skinner (LA Public Library) on Marketing Public Services
enOctober 21, 2020
About this Episode
Lauren Skinner, Communications Director in the Public Relations and Marketing Office at the Los Angeles Public Library, shares her passion for marketing public services and the unique experiences that led her to work in the government sector. This unique chat will inspire, educate, and realize the power you can harness from public services, free to the public.
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