Marketing Q&A: Building Personal Brand, Chasing Trends, & the Google Scandal

Join the hosts of Punchy in a captivating discussion tackling the latest trends and challenges in marketing. Special guest Elijah May,  co-founder & CMO of Team CMO, joins the panel as they answer marketing questions submitted by our audience.

From the crucial decision of the first marketing hire in a startup, to the common friction between Creative teams and Strategists in ad agencies, the panel explores real-world challenges faced by marketers. They also delve into the potential opportunities and advantages of incorporating generative AI content into marketing strategies, and how marketers can leverage the assurance of full indemnification for copyright-related claims. Tune in to stay ahead in this ever-changing landscape, as the panel brings you an engaging discussion filled with valuable insights.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here - https://www.wearerival.com/amp-group ]

If you have a marketing question you want answered, submit it here.

Watch the video version of this Podcast on YouTube.

Chapters:

(02:00 ) Q1: Im a startup founder/ CEO and have no idea about marketing - who should I hire first:  2 mid level growth marketers or a CMO? And what KPIs should I be judging them on during the interview process?  

(8:50)  Q2: I recently  joined an ad agency as a strategist. Why does the Creative team hate the Strategists - Or is it just me? And how can I reduce the friction between the two?

(16:30) Q3:  How can marketers leverage the assurance of full indemnification for copyright-related claims to incorporate generative AI content into their marketing strategies? 

(24:20) Rants @ Raves.

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Elijah on LinkedIn.

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Colton Pond, VP & Head of Marketing at Truv, who shares his insights and expertise on questions submitted by our audience.

From co-owning key marketing metrics and showcasing value-add in uncertain times, to enhancing transparency and accountability in programmatic advertising, the panel addresses real-world challenges faced by marketers. They also delve into the biggest marketing challenges for early-stage fintech organizations in 2023 and the implications for marketers.

Mentioned in the show: 

• Uncommon 4th july LGBTQIA campaign in Times Square

If you have a marketing question you want answered, submit it here.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here - https://www.wearerival.com/amp-group ]

Chapters:

• (02:19) - Q1: With the uncertainties of the future economy and the need to demonstrate content ROI, how can marketers effectively co-own key marketing metrics with other functions and showcase their value-add to management? 
• (09:10) - Q2:  The recent report by Newsguard suggests that programmatic advertising dollars could be more effectively utilized if they were not allocated to unreliable AI-generated sites. How can marketers enhance transparency and accountability in programmatic advertising to prevent funds from being wasted on platforms that lack human oversight and produce erroneous content?
• (18:35) - Q3:  What are the biggest marketing challenges that you believe face early stage fintech organizations in 2023, and why?
• (26:00) - Rants & Raves

Watch the video version of this podcast on Youtube.

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Colton on LinkedIn

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Amanda Natividad, VP of Marketing @ SparkToro, who shares her insights and expertise on questions submitted by our audience. We kick off with most important question of them all - Is a hotdog really a sandwich?

From personal branding to carbon emissions in marketing, the panel addresses real-world challenges faced by marketers. They also delve into the Google scandal and successful festival sponsorships. With a focus on the importance of staying informed and avoiding trend-chasing, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape.

Mentioned in the show: 

• Cannes hotdog research and Cannes content hub
• Hubspot creator network
• Google lawsuit news
• Vodafone x Glastonbury activation
• Barbie activations

If you have a marketing question you want answered, submit it here.

Watch the video version of this Podcast on YouTube.

Chapters:

(01:41) Intro - Amanda Natividad

(04:20) Q1- What challenges and opportunities do marketers face in measuring and reporting the environmental impact of media campaigns, and how can a standardized framework for measuring carbon emissions help drive industry-wide progress?

(12:00) Q2- We’re entering an era where B2B brands are building their own creator networks/media businesses by “buying” Creators (see Hubspot ) Working with content creators requires a balance between brand guidelines and allowing flexibility for co-creation. How can brands establish clear playbooks and guidelines while still giving creators the freedom to produce authentic content that resonates with their audience?

(19:15) - Q3 - As a mid-senior level marketer, should I be trying to build my personal brand right now? I'm worried that if I don’t start a newsletter or share “thought leadership” on Linkedin, I won’t be able to compete in 10 years. Thoughts? 

(24:20) Rants & Raves

"Punchy" is a production of Rival, a marketing consultancy and technology company that builds challenger brands, strategies, and capabilities to change categories. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

oin the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Barney Worfolk-Smith, MD at Daivid, who shares his insights and expertise on questions submitted by our audience.

From practical tips on maximizing your first trip to Cannes and identifying impactful events to navigating slashed budgets as a Series A startup marketing director, the panel addresses real-world challenges faced by marketers. They also delve into the implications of Apple's Vision Pro headset on marketing strategies and the potential of AR/VR preparations. With a focus on the retail media gold rush and Amazon's ad business, this episode provides valuable insights to help marketers stay ahead in a rapidly changing landscape. 

Mentioned in the show: 

• Pufferfish challenger report 
• Liquid death post from Barney

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

Watch the video version of this Podcast on YouTube.

Chapters:

(00:00) Intro

(01:50) Q1: How to make the most of my first time at Cannes and which impactful events should I attend?

(10:28) Q2: As a startup marketing director with reduced budgets, how should I prioritize my spending to achieve growth without additional funding?

(18:45) Q3: How is Apple's Vision Pro going to impact Marketers?

(23:56) Q4: Is Amazon's booming ad business indicative of the future of the retail media gold rush, or has retail media already reached its peak?

(31:05) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Find Barney on Linkedin.

Say hi at media@wearerival.com, we’d love to hear from you.

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Connor Altier, Global Brand Strategy Lead at Reebok, who shares his insights and expertise on questions submitted by our audience.

The panel initiates the conversation by exploring time-tested principles for harnessing brand purpose within day-to-day campaigns. Additionally, the discussion delves into the exciting realm of 'AI-focused' agencies, shedding light on their distinctive value proposition beyond technology and the strategies they can employ to effectively communicate this to their clients.  They also discuss the shifting landscape of digital advertising as the third-party cookie era comes to an end, with Apple poised as the winner and Meta facing challenges. The conversation ends with a discussion on ‘Dark Social’, and how marketers could effectively communicate its benefits despite its tracking difficulties.

Watch the video version of this Podcast on YouTube 📺.

If you have a marketing question you want to be answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

• Ethical frameworks’ podcast
• Samsung x Patagonia 
• Dubose’s Brand Purpose Research
• Reddit’s Blackout

Chapters: 

(00:00) Intro:

(02:50) Q1: Are there tried and true principles for leveraging brand purpose effectively in campaigns?

(08:00) Q2: How do agencies differentiate themselves from AI-focused agencies and communicate their unique value to clients?

(17:30) Q3: Why do agencies expect Apple to be the winner in a post-cookie era, and what challenges might Meta face?

(21:00) Q4: How do marketers communicate the benefits of Dark Social to the wider leadership team?

(30:57) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, and Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Find Connor on Linkedin.

Say hi at media@wearerival.com, we’d love to hear from you.

Join the hosts of Punchy as they bring you an engaging discussion on the latest trends and challenges in the marketing industry. This episode features special guest Joe Glover, co-founder of the Marketing Meetup, who shares his insights and expertise. 

This episode delves into various aspects of marketing, shedding light on important industry topics. The panel answers multiple marketing questions submitted by the community. They emphasize the confidence gap rather than a specific skill gap in marketing professionals and highlight the need for marketers to believe in their work. The discussion also showcases the effectiveness of TV advertising for CPG brands, challenging the notion that it is an outdated strategy.  Furthermore, the team  provide valuable insights on balancing short-term growth and long-term brand building in startups, highlighting  the symbiotic relationship between the two. The episode concludes with a reflection on marketing's ethical responsibility and the power of intention in marketing endeavours.

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

(01:08) Intro 

(02:07) What’s the biggest skill gap in marketing currently, will AI be able to bridge any of these? 

(10:11)  Is using TV ads for CPG Brands an outdated strategy in 2023?

(15:40) In the early stages of a startup, how do you balance the need for short-term growth and customer acquisition with long-term brand building and customer retention? What strategies do you employ to achieve both objectives simultaneously? 

(22:00) Rants & Raves

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler.

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

In this exciting new Q&A episode, Rival co-founders Eric, Jenna, and DuBose address six critical marketing questions that were submitted by our listeners. They kick off the discussion with the Bud Light transgender influencer campaign and the subsequent backlash, exploring its implications on brand image and consumer perception. The panel then delves into the role of AI in marketing jobs, discussing its potential impact on content creators and copywriters.

As the episode progresses, they examine how to  prioritize partnerships to leverage available tools effectively and share their own experience of working with other marketing agencies. The conversation then turns to the challenge of marketing to diverse and multicultural audiences, with the panel sharing their insights on ensuring inclusive and culturally sensitive messaging.

Finally, they discuss the best tools for measuring attribution (Scroll down for more info) and provide practical tips for setting them up amidst the overwhelming online information. 

If you have a marketing question you want answered, submit it here: https://forms.gle/rEnBMX1jR5v2eQc38

Chapters:

(00:00) Intro

(02:15) Q1- What do we think about Bud Light Transgender Influencer campaign and subsequent backlash?

(10:12) Q2 - Will AI actually displace marketing jobs? If I'm into content & copywriting, do I need to be worried?

(13:50) Q3- Modern marketing is changing much faster than most marketers can fathom. It is becoming almost impossible to keep up. Most firms will need to partner to utilize tools available. How should they prioritize their roadmap for these partnerships?

(20:50) Q4- How do you approach the challenge of marketing to a diverse and multicultural audience, and what steps do you take to ensure that your messaging is inclusive and culturally sensitive? (FIFA 2022 in Qatar)

(25:00) Q5- What's the best tool to measure attribution, how do I set it up? I know all the theoretical stuff but everything online is very overwhelming

(28:18) Q6- Can you share your experience with working with external marketing agencies and vendors?

(37:15) Rants & Raves

Best Attribution Tools for 2023:

1. Google Analytics: Widely-used tool with various attribution models for website traffic and conversions.
2. Adobe Analytics: Robust tool for measuring customer journeys and optimizing marketing efforts.
3. Kochava: Mobile attribution platform for tracking app installs and user engagement.

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities that help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's often joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Watch the video version of this Podcast on YouTube.

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

In this episode, the panel is joined by Eric Gray (Guest)  - Senior Director of Content & Innovation at Universal Parks & Resorts. Tune in as they delve into the latest marketing news and trends, providing valuable insights and analysis for marketers aiming to stay ahead of the curve. The panel discusses WPP's expansion of influencer marketing through the acquisition of Goat and Obviously, examining the implications for marketers and the industry as a whole.

They also explore Coca-Cola's innovative AI art initiative "Create Real Magic," which leverages OpenAI's GPT-4 and DALL-E to enable users to generate unique, Coke-inspired art. The panel considers the potential impact of the democratization of Coca-Cola's advertising assets.

Furthermore, the panel delves into the distinctions between audience and community in marketing, highlighting the importance of investing in both for a well-rounded marketing strategy. They discuss leveraging platforms that encourage two-way conversations, creating unique experiences, and allowing communities autonomy to foster trust and authenticity.

[If you’re a brand-side marketer and want to join the AMP community, check out the application form here]

(00:00) - Teaser

(00:49) - Intro

(03:00) - Stories Introduction

(03:24) - AMP Community

(03:55) - Story #1 - WPP' Goat & Obviously Acquisitions

(04:35) - Sub Story (WPP)

(13:25) - Story #2 - Coke’s AI Art

(23:04) - Story #3 - Audience v/s Community

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. In this week’s episode, the panel is joined by guest Eric Gray, Senior Director of Content & Innovation at Universal Parks & Resorts. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

In this episode, Eric, Jenna & Dubose delve into the latest marketing news and trends, offering valuable insights and analysis for marketers looking to stay ahead of the curve. The panel discusses the potential TikTok ban in the US and the impact it could have on the industry, with marketers preparing contingency plans and exploring alternative platforms. They also examine the implications of Silicon Valley Bank's collapse on marketing, including the potential impact on early-stage martech and ad-tech startups.

In addition, the panel discusses the launch of a new app that allows users to exchange personal data for money, highlighting the business model of ‘zero-party’ data collection and the challenges and opportunities it presents for marketers. Explore the ever-changing world of marketing with the Rival team as they discuss the latest news and trends, offering insights and analysis that highlight both opportunities and fears for marketers.

(00:00) Intro

(01:00) Story 1 - Tiktok Ban in USA cause uncertainty for Marketers

(05:33) BBC to continue using Tiktok for marketing

(07:37) Story 2 - Silicon Valley Bank’s Collapse - How does it affect Marketing?

(09:09) How do we manage our spend?

(12:09) Will Martech startups suffer?

(15:00) Story 3 - New app allows users to exchange data for money

(18:05) Being in control of your data

(20:40) Rants & Raves

Stories mentioned:

1- U.S. marketers prepare contingency plans amid potential TikTok ban

2- How Silicon Valley Bank’s collapse could compound a marketing slowdown

3- New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's  joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.

Get ready for some marketing insights in the latest episode of Punchy! This week, the Rival team tackles a range of fan-submitted questions, covering everything from the future of AI in SEO to the ideal budget for your branding strategy. They also share tips on what to consider when hiring a marketing agency as a startup and even tackle a popular hypothetical scenario (Balenciaga’s Bondage Bears). This episode is packed with valuable advice, insights,  and plenty of laughs – don't miss out! 

(00:00)  Teaser

(00:24)  Intro

(01:22)  Q1- What does conversational AI mean for marketers/Is Google & SEO dead?

(04:32)  Q2- Will AI displace marketing jobs?

(06:19)  Q3 - How much of your marketing budget should you allocate to branding?

(11:24)  Q4 - What is the value of long-term loyalty to a brand?

(13:38)  Q5 - What should a marketer look for in an agency if it's a startup with budget constraints?

(16:01)  Q6 - If you were the CMO of Balenciaga, how would you navigate yourself out of the recent “bondage-bears” scandal?

📩Got a marketing question you'd love to have answered on the next episode? Email it to us at media@wearerival.com

Smart link: https://link.chtbl.com/Punchy

Punchy is a production of Rival, a marketing innovation consultancy that develops strategies and capabilities to help businesses grow faster. Punchy is hosted by Eric Fulwiler, who's joined by his Rival Co-Founders Jenna Cummings and DuBose Cole. 

Watch the video version of this Podcast on YouTube.

Find Rival online at www.wearerival.com, LinkedIn, Twitter. 

Find Eric on LinkedIn and tweet him @efulwiler. 

Find Jenna on LinkedIn.

Find DuBose on LinkedIn.

Say hi at media@wearerival.com, we’d love to hear from you.