Corporate Branding
Whether internally or externally, corporate branding involves understanding brand identity and how to connect the parent brand and sub-brands to make long-lasting connections with consumers.
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Marketing the Census in 2020
enAugust 18, 2020
About this Episode
Any campaign presents challenges. Social issue campaigns are perfect examples of challenging expectations and perceptions. Today we cover how to overcome established perceptions about your brand to deliver its message effectively.
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