Me and My Heart: What the Hell Was That?

Jordana Barish, senior director of the allergy portfolio at Sanofi, tells Jack O’Brien about the Allegra brand's recent launch of a route-planning tool at the South by Southwest conference in Austin. Allegra Airways is designed to help allergy sufferers find clean-air routes. 

In her Health Policy Update, Lecia Bushak recaps the main healthcare takeaways from Biden’s State of the Union address. 

Plus, a new MS podcast from Jamie-Lynn Sigler and Christina Applegate tops our Trends segment, along with Mark Cuban’s widening healthcare ambitions and TikTok’s freckle tattoo trend. 

Music by

 Sixième Son

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Chris Cullmann, chief innovation officer and Marcia Goddard, chief creative officer at RevHealth joins Steve Madden, editorial director of Haymarket Media's Business Media Group, to discuss the health-tech scene at SXSW as well as the enthusiasm for all things AI among medical marketers.Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

Jack O'Brien interviews Merz Aesthetics’ Roberto Casas, VP of U.S. marketing aesthetics, about Xeomin’s choice of Demi Lovato as its latest brand partner. In her Capitol Hill report, Lecia Bushak says legislation for PBM reform has been sidelined and offers an update on Medicare drug pricing negotiation. And a new Ozempic documentary tops our Trends segment, along with Belharra’s biotech podcast and one agency’s pet-themed corporate campaign. Music by Sixième Son

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Kinesso and PulsePoint, two leaders in healthcare marketing, will talk to the audience about four key changes currently taking place in the industry: Addressability, Channel Proliferation, Real-time Measurement and Sequential Messaging. They’ll help the audience understand the drivers and implications of these changes, and will discuss what their organizations are doing to address these changes and continue to deliver value for pharma brands. 

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Generative AI is here to stay, but what about the human side of medical marketing?

Lecia Bushak speaks with Lisa Leonard, a pharma voiceover actor, as well as Jim Kennelly, the owner of Lotas Productions, about the existential questions facing the industry as gen AI sets a practical foothold in the zeitgeist.

Additionally, Lecia recaps how a group of Democratic lawmakers are pushing Big Pharma to address the ongoing drug shortages.

For the Trends segment, we discuss the controversy around WeightWatchers’ GLP-1 Hype House, Amy Schumer’s Cushing syndrome diagnosis and the Where is Wendy Williams? docuseries.

Music by Sixième Son

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In the series finale, Bill Fitzpatrick and Jack O’Brien reflect on their respective heart ailments and hear cardiovascular experts' thoughts about the future of patient care.

A special thanks to the guests throughout the series, including Dr. Suzanne Steinbaum, Ajay J. Kirtane, MD, SM, Chen Fang, PharmD, RPh, Dr. Rohit Vuppuluri and the Fitzpatrick family. 

Me and My Heart was jointly produced by MM+M and Cardiology Advisor.

To listen to the other episodes in this series, click here.

If you have suggestions for story ideas, feedback on the series or other comments, send them to us at news@haymarketmedia.com. 

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Immuno-dermatology, stuck in a “cassette world” of steroid treatments, needs to move to the digital era, according to Dermavent CEO Todd Zavodnick, whose drug Vtama is the first FDA-approved non-steroidal cream for plaque psoriasis. 
Lecia Bushak provides an update on yet another PBM reform bill introduced in Congress, and how the PBM industry is responding. 
Meanwhile, Elon Musk’s update on Neuralink’s first human patient tops our Trends segment, along with Brian Wilson’s conservatorship amid a dementia diagnosis and Joe Rogan’s podcast sparks an AIDS denialism controversy. Music by Sixième Son.
 

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Post-hospital discharge, Bill Fitzpatrick adjusts to living with heart disease as he resumes working and trying to maintain a normal life.

However, Fitzpatrick’s return to the office is littered with obstacles like a second COVID-19 diagnosis and the passing of his uncle.

Still, Fitzpatrick perseveres in the face of adversity and ultimately is honored at the 69th Neal Awards with the Best Podcast award and is internally recognized at the 2023 MM+M Awards for Commercial Excellence.

Ajay J. Kirtane, MD, SM, the director of Columbia Interventional Cardiovascular Care at NewYork-Presbyterian/Columbia University Irving Medical Center, talks about the importance of medications for treating heart disease as well as the fear patients live with.

Dr. Suzanne Steinbaum, a preventative cardiologist, spokesperson for Go Red for Women initiative through the American Heart Association and founder of Adesso, a heart prevention and wellness program for women, emphasizes the importance of exercise as a way to combat heart disease on a daily basis.

Dr. Rohit Vuppuluri, a cardiologist based in Chicago, underscores the impact COVID-19 can have on the cardiovascular system.

 

Chen Fang, PharmD, RPh, clinical strategist, team lead and manager at Cardiology Advisor, walks the audience through the experience for a patient living with heart disease after their emergency care is through.

MM+M, in conjunction with Cardiology Advisor, presents Me and My Heart, a special four-part podcast series delving into Fitzpatrick’s turbulent patient journey, the persistence of heart disease and issues surrounding access to care in America.

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With the MM+M 40 Under 40 event taking place this Thursday, Marc Iskowitz speaks with honoree Jazmin Correa as she recounts her journey from typhoon forecaster in the Peace Corps to CX director at Merck. 

Lecia Bushak recaps last week’s showdown between Sen. Bernie Sanders, (I-VT), and Big Pharma at a Senate hearing. 

Plus, Jack O’Brien delves into the health ads that ran during Super Bowl LVIII for our Trends segment, along with Mark Cuban’s comments about Cost Plus Drugs and the cancer resistance of Chernobyl's mutant wolves. Music by Sixième Son.

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Join Damon Basch, Veradigm’s VP of strategic partnerships, as we explore how a well-conceived omnichannel strategy can face unexpected challenges at the crucial moment of care. We discuss the intricacies of decision-making at the point-of-care (POC) where seconds define success. We examine the pivotal role of electronic health record (EHR) platforms, the significance of understanding HCPs' clinical workflow, and strategies to ensure that your brand not only survives but thrives in the moments that matter most.

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