Logo
    Search

    MI&S Insider Podcast with Adobe GenStudio: Addressing Marketers Needs for Content Velocity and Scale

    enOctober 28, 2023

    About this Episode

    On this episode of the Moor Insights & Strategy Insider Podcast, host Melody Brue is joined by Matthew Purdon, Sr. Product Director, Creative Cloud for Enterprise & SMB at Adobe during the Adobe Max conference. Their conversation focuses on Adobe's response to the dramatically increasing need for content, particularly in terms of personalization, variety of channels, and velocity. Key points discussed:

    • Content Demand Explosion: Adobe predicts a 5x increase in content demand in the next two years. This surge encompasses personalization, channel variety, and content velocity.
    • Adobe Gen Studio's Role: Adobe's integrated end-to-end solution addresses challenges in the entire content supply chain and facilitates content creation by leveraging generative AI, enabling efficient collaboration between creatives and marketers.
    • Content Supply Chain: The content supply chain process, from creative brief to content delivery, is inefficient in its current state in areas such as asset mismanagement and time wastage. Melody and Matthew explore how Adobe's solutions enhance efficiency and speed to market.
    • Macro vs. Agile Marketing: Adobe Gen Studio supports both macro marketing (large, brand-focused campaigns) and agile marketing (quick, iterative campaigns) by enabling the use of assets from macro campaigns in agile ones, improving efficiency and brand consistency.
    • Control Over Content Creation: The importance of control in content creation is stressed, ensuring that AI tools like Firefly augment rather than replace human creativity and preserve brand integrity.
    • C-Suite Attention on Content Velocity: The discussion shifts to why content velocity is a C-suite concern, emphasizing cost reduction and efficiency in content creation as key drivers.
    • Adobe's Competitive Edge: Adobe's strength lies in its comprehensive product suite, seamless integrations, and data analytics capabilities, leading to a robust content management ecosystem.
    • Ecosystem and Generative AI: Adobe’s ecosystem is tailored to unite marketers and creatives, facilitating content creation across professional and more accessible tools. Adobe is investing heavily in generative AI (like Firefly) to integrate into creative workflows, enhancing productivity and creative potential.

    Overall, the conversation underscores Adobe’s strategic response to the increasing demands of content creation, focusing on efficiency, integration of advanced technologies like AI, and the balance of creative control with scalable content production. This is a great conversation you don't want to miss!

    Recent Episodes from Moor Insights & Strategy Podcast

    We're LIVE for Episode 18 of the MI&S Hot Desk Podcast with Special Guest Host Robert Kramer

    We're LIVE for Episode 18 of the MI&S Hot Desk Podcast with Special Guest Host Robert Kramer

    We are LIVE for episode 18 of the Hot Desk Podcast with Melody Brue and special guest host Robert Kramer talking Salesforce, IBM’s “Let’s Create” campaign using Adobe Firefly, 8x8’s new CX messaging tool, and an exciting new announcement from Moor Insights & Strategy

     

    Introducing Robert Kramer, VP & Principal Analyst, Enterprise Data

     

    Salesforce TDX24

     

    IBM Generates “Let’s Create” Campaign with Adobe Firefly

     

    8x8 Proactive Outreach 

     

    Game Time Tech 

    • Coming soon…Stay tuned! 

     

    Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

    Talking about Juniper Networks Beyond Labs Initiative with CTO Raj Yavatkar

    Talking about Juniper Networks Beyond Labs Initiative with CTO Raj Yavatkar

    On this episode of the Moor Insights & Strategy Market Spotlight, host Will Townsend discusses Juniper Networks Beyond Labs initiative with CTO Raj Yavatkar, unpacking investigations tied to networking and AI, sustainability, 5G and quantum secure communications.

    This is a great conversation you don't want to miss!

    We're LIVE for Episode 17 of the MI&S Hot Desk Podcast

    We're LIVE for Episode 17 of the MI&S Hot Desk Podcast

    We are LIVE! Episode 17 of the Hot Desk Weekly Podcast with Moor Insight and Strategy’s PatrickMoorhead and Melody brue! We've got Google's Gemini AI for Google Workspace, Box, HubSpot, SAP moving nonprofit digital transformation, and OpenAI’s ChatGPT goes rogue. Hot or Not? Snapdragon's new sonic!

     

    Gemini for Google Workspace 

     

    Nonprofit Digital Transformation 

     

    Gemini and ChatGPT Go Rogue 

     

    Hot or Not? The New Snapdragon Sonic 

     

    Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

    Ep19: MI&S Datacenter Podcast: Arm, IonQ, Cisco, Intel, Google, Fortinet, NVIDIA, AI Alliance

    Ep19: MI&S Datacenter Podcast: Arm, IonQ, Cisco, Intel, Google, Fortinet, NVIDIA, AI Alliance

    Welcome to this week’s edition of “MI&S Datacenter Podcast” I’m Patrick Moorhead with Moor Insights & Strategy, and I am joined by co-hosts Matt, Will, and Paul. We analyze the week’s top datacenter and datacenter edge news. We talk compute, cloud, security, storage, networking, operations, data management, AI, and more!

     

    Arm Announces Third Generation of Neoverse

     

    A Photon-Ion Cocktail

     

    Observability a Bright Spot in Cisco 2Q Earnings

     

    Intel Foundry - Gelsinger Gets it Right

     

    Google Does Gemma

     

    Fortinet Posts Solid 4Q & EOY Growth

     

    Quick Recap of NVIDIA 4Q Earnings - Holy Heck

     

    AI Alliance's Open AI Advocacy

     

    Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

     

    We're LIVE for Episode 16 of the MI&S Hot Desk Podcast

    We're LIVE for Episode 16 of the MI&S Hot Desk Podcast

    We are LIVE for Episode 16 of the Hot Desk Podcast with Moor Insights and Strategy’s Patrick Moorhead and Melody Brue talking Zoho's ZohoDay24, ServiceNow's CRM ambitions, collaboration apps for Apple Vision Pro and Hot or Not?: SuperBowl ads before game time!

     

    Zoho’s ZohoDay24

     

    ServiceNow’s CRM Ambitions 

     

    Collab Apps for Apple Vision Pro 

     

    Hot or Not: Super Bowl Commerical Pre-release  

     

    Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

    Ep18 - MI&S Datacenter Podcast: We’re Talking IBM, AI, Cisco, Quantum Sensing, Dell & Intel, OpenAI

    Ep18 - MI&S Datacenter Podcast: We’re Talking IBM, AI, Cisco, Quantum Sensing, Dell & Intel, OpenAI

    Welcome to this week’s edition of “MI&S Datacenter Podcast” I’m Patrick Moorhead with Moor Insights & Strategy, and I am joined by co-hosts Matt, Will, and Paul. We analyze the week’s top datacenter and datacenter edge news. We talk compute, cloud, security, storage, networking, operations, data management, AI, and more!

     

    Is IBM Moving into the SMB Space with LinuxONE?

     

    AI's Dirty Little Secret

     

    Cisco Attacks AI, HCI, and the Edge in Amsterdam

     

    Gee, no GPS?

     

    Datacenter Cooling - The Next Big Thing

     

    Build a Better Biothreat

     

    Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

    We're LIVE for Episode 15 of the MI&S Hot Desk Podcast

    We're LIVE for Episode 15 of the MI&S Hot Desk Podcast

    We are LIVE with Episode 15 of the Hot Desk Podcast with Patrick Moorhead and Melody Brue! This week, Box acquires Crooze, Ceridian snags eloomi, Salesforce gets smart at NRF with EinsteinAI in Marketing Cloud, and in Hot or Not: Kyte Baby RTO.

     

    Box Acquires Crooze

     

    Ceridian to Acquire eloomi 

     

    Salesforce Einstein 1 in Marketing Cloud

     

    Hot or Not: Kyte Baby RTO

     

    Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

    Ep17: Datacenter Podcast: NVIDIA & Equinix, Zscaler, Quantinuum, Oracle, Frontier & Nile

    Ep17: Datacenter Podcast: NVIDIA & Equinix, Zscaler, Quantinuum, Oracle, Frontier & Nile

    Welcome to this week’s edition of “MI&S Datacenter Podcast” I’m Patrick Moorhead with Moor Insights & Strategy, and I am joined by co-hosts Matt, Will, and Paul. We analyze the week’s top datacenter and datacenter edge news. We talk compute, cloud, security, storage, networking, operations, data management, AI, and more!

     

    NVIDIA and Equinix Deliver Hosted Supercomputing

     

    Zscaler Delivers the Industry’s First Zero-Trust SASE

     

    Quantinuum - $300 Million is a Lot of Qubits

     

    OCI GenAI for the Enterprise

     

    Frontier Launches NaaS with Start-up Nile

     

    Be Anything Anywhere Google and Adobe

     

    Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.

    Infoblox CEO Scott Harrell on Networking and Security — What NetOps and SecOps Should Focus On 94/100

    Infoblox CEO Scott Harrell on Networking and Security — What NetOps and SecOps Should Focus On 94/100

    On this episode of the Moor Insights & Strategy Insider Podcast, host Patrick Moorhead is joined by Scott Harrell, Infoblox CEO. Their discussion explores:

    • Scott’s first year as CEO and where he sees the company going
    • Why DNS is so critical to securing, protecting, and improving performance of the network
    • Key growth and market trends Scott sees across Networking and Security and what the C-Suite, NetOps, and SecOps teams should be thinking about
    • Where Infoblox is headed and what customers and the industry can expect from the company in terms of innovation as they drive to unite networking and security

    This is a compelling conversation you don't want to miss!

    We're LIVE for Episode 14 of the MI&S Hot Desk Podcast

    We're LIVE for Episode 14 of the MI&S Hot Desk Podcast

    We are LIVE for Episode 14 of the Hot Desk Podcast with PatrickMoorhead and Melody Brue talking CES2024 and what's new from HP, Poly, Dell Technologies and more. Plus IBM mobility, Zoho WorkDrive, and Hot or Not? Microsoft Copilot Key.

     

    CES 2024

     

    IBM: Modern Work and Mobility 

     

    Zoho WorkDrive 

     

    Hot or Not? Microsoft Copilot Key 

     

    Disclaimer: This show is for information and entertainment purposes only. While we will discuss publicly traded companies on this show. The contents of this show should not be taken as investment advice.