Microsoft’s Director, Alina Fu on Stakeholder Management

Questions covered in this episode:

1:26  Opening Question (Can you share a time when you failed at something and learned?)

5:16  What is your role like and what Nextdooris all about?

11:20 What is tactically that source of truth as you get data from various sources and how do you connect it all with the inputs that you're getting?

13:35 What is the way that you bring voice of customer to life at the organizations that you work for?

16:21: What kind of impact does having a strong woman leader as CEO have on the company as a whole, in your opinion?

20:51: What are good OKRs for product marketing?

24:50 How do you make the jump from a senior manager level to the director level?

29:40 What are some innovative launch activities you've done that were successful?

34:09 Rapid Fire

Want more insights from Brianne? Check out her Sharebird Profile.

Looking to connect? You can find Brianne here on LinkedIn.

Questions covered in this episode:

2:01  Opening Question (Can you share a time when you failed at something and learned?)

5:58 What is your role like as a VP of Product Marketing at New Relic?

7:44 Can you tell us a little bit about what's core to differentiated positioning for you and what your process is like?

12:18 Can you share a little bit more about how you build high performing teams?

16:46: How do you hire great PMM talent?

20:51: What tools should product marketing use to relay customer feedback to product?

24:53  Rapid Fire

Want more insights from Pallavi? Check out her Sharebird Profile.

Looking to connect? You can find Pallavi here on LinkedIn.

Questions covered in this episode:

1:52  Opening Question (Can you share a time when you failed at something and learned?)

6:02 What is your role like as a Senior Director of Product Marketing at Wiz?

13:05 Can you share your experience as a online poker player?

16:43 Do you have anything to share about what you've learned about your first year as a working mom?

21:07: Do you have a messaging template that you like to use?

24:03 How do you, and at what stages do you test your messaging?

26:50 How do you showcase or describe interviewers your work in messaging?

28:16  Rapid Fire

Want more insights from Jiong? Check out her Sharebird Profile.

Looking to connect? You can find Jiong here on LinkedIn.

Questions covered in this episode:

2:02  Opening Question (Can you share a time when you failed at something and learned?)

5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite?

10:42 Could you maybe share a little bit about how you go from conception to launch of a product?

17:51 How would you say that for a new product for which you are trying to establish product market fit dippers then adding new features to a new product?

20:30 Do you see that customer insights is the same within the new product or the feature enhancement?

25:38 What does your product marketing team org structure look like? 

29:07 How do you make a 30, 60, 90 day plan to be the most effective with product marketing?

34:52 How do you distinguish different launch tiers?

40:32  Rapid Fire

Want more insights from Jameelah? Check out her Sharebird Profile.

Looking to connect? You can find Jameelah here on LinkedIn.

Questions covered in this episode:

1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?)

5:32 - What is your role like as a Director of Product Marketing at Attentive?

10:07 - What has helped you be the most successful when you are that first product marketing hire?

12:37 - What about red flags when you decide not to be the first product marketer for a company that is eager to hire you?

14:16 - What are you doing in the first 90 days to try to make an impact?

17:28 - Who do you hire first?

18:57 - How do you communicate product marketing achievements upwards and build visibility?

22:07 - How do you combat burnout for your team?

25:01 - When coming up with positioning and messaging as part of a go-to-market plan, which key stakeholders should weigh in?

27:04 - Rapid Fire

Want more insights from Candice? Check out her Sharebird Profile.

Looking to connect? You can find Candice here on LinkedIn.

Questions covered in this episode:

1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience?

4:19 What is your role like as Director of Product Marketing at OkCupid?

8:27  Can you give a few examples of how you've used data to influence future product development? 

12:04 Messaging and positioning - how has customization become such an integral part of your career?

14:25 Do you have automatic settings for a lot of these things or is it something that people customize with you along the way and in their dating journey? 

18:43 What should you do when you don't think that the feedback from your boss is correct?

20:41 How important are brand marketing skills for product marketers compared to analytical skills?

23:52 What do you consider must-haves for a new competitive intelligence function at a current company? 

26:38  Rapid Fire

Want more insights from Jane? Check out her Sharebird Profile.

Looking to connect? You can find Jane here on LinkedIn.

Questions covered in this episode:

1:54 Opening Question (Can you share a time when you failed at something and you have learned?)

5:18 What is your role like as a VP of Product and Industry Marketing at Jasper?

9:15 Is GenAI a huge product marketing fit already?

13:01 How do you think GenAI will change what product marketing does?

18:13 Tell us how you went from more product marketing management level to VP of product marketing at HubSpot?

21:32 How did you make the jump from Director of PMM to VP of Marketing? Did you feel like you were “missing” any skills? How did you approach that?

23:54 How did the transition go from being the VP of product marketing to another company to be the CMO?

26:06 CMO role vs. VP of Product Marketing? How do they differ?

28:57 What got you excited about creating the Reforge course?

33:02  What's your favorite part of the course?

35:32  Rapid Fire

Want more insights from Meghan? Check out her Sharebird Profile.

Looking to connect? You can find Meghan here on LinkedIn.

Questions covered in this episode:

1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?)

5:14 - What is your role like as a Director of Product Marketing at Indeed?

6:44 - How can Indeed help a candidate stand out while looking for jobs?

9:52 - Understanding of the cover letter.

11:27 - How do you approach building and scaling the PMM team?

15:38 - How do you manage parenthood and a full-time job?

22:24 - How do you get buy-in when creating a VOC program? What does an MVP of a VOC program look like?

24:53 - How do you go about creating personas? Do you have personas for the business at large vs. just for launches? And how often do you refresh?

29:04 - How do you build effective buyer journeys?

32:00 - Rapid Fire

Want more insights from Sherrie? Check out her Sharebird Profile.

Looking to connect? You can find Sherrie here on LinkedIn.

1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?)

4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base?

5:58 How you made the transition from PM to PMM?

11:52 PLG Process using The Price Estimator.

12:39 What are some of the top methods that you have for conducting effective competitive research

16:27 What are some of the best practices when you're implementing a price increase rollout?

20:32 How can product marketing initiate these pricing and packaging conversations cross-functionally?

23:14  How do you make an internal business case for product marketing to own pricing?

26:38  Rapid Fire

Want more insights from Jackie? Check out her Sharebird Profile.

Looking to connect? You can find Jackie here on LinkedIn.

Questions covered in this episode:

00:34 Opening Question (What inspires you?)

1:20 What is your role like?

3:12 How did you become a PMM?

6:21 What are your thoughts on quiet quitting?

12:11 What is the hardest thing in moving from IC to manager? 

16:44 When you were in IC, what did you learn that actually helped you become a manager?

19:46 What do you look for in recruiting?

24:55 Do you have anything tactical that you do to help you hire someone?

28:01 What about team development either as a whole or on an individual level?

33:18 Rapid Fire 

Looking to connect?

Check out Rebecca’s Sharebird Profile or connect on LinkedIn. 

Kerensa’s Sharebird Profile or connect on LinkedIn.