Milla Chappell of Real Happy Dogs Finds Plenty of Dog Love in New York City

Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue?

My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses.

Topics Discussed: 

1. Tori and Jessica discuss creating charitable pet calendar contests for animal rescue fundraising.

2. Jessica shares her successful methods of running pet photography fundraisers.

3. The importance of setting big fundraising goals and knowing your numbers is emphasized.

4. Tori encourages pet business owners to consider creating online courses for additional revenue.

5. The mutual benefits of charitable marketing and community partnerships are highlighted for pet businesses.

Links Mentioned:

The Dog Gurus Business Breakthrough Workshop
6 Question Quiz to Figure Out if You Should Create a Course

The Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. 

Check out my Top 3 Money Books:
Profit First by Mike Michalowicz 
We Should All Be Millionaires by Rachel Rodgers 
Buy the Change You Want to See by Jane Mosbacker Morris

Check out these books and share YOUR favorite money books with us. Tag me on your Instagram stories @wearwagrepeat and I will re-share with our community. 

Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen.

Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair! 

Today, I'm sharing 6 actionable strategies to make extra cash. From specialized pet services to pet-centric digital products, we'll explore a variety of fun and easy strategies to expand your revenue streams.

Resources Discussed:

• Ibotta App: A coupon app that gives you cash back. Get Ibotta!
• UserInterviews: Earn cash by offering insights to brands doing market research. Sign up for UserInterviews
• Wear Wag Repeat Society: Get on the Q2 Waitlist!
• B-School: Enrollment closes soon! 

In this episode, I’m bringing back one of my favorite guests, Julie Swan. She’s the founder of the Dog Breeder Society and she runs a successful business breeding German Shorthaired Pointers and Rat Terriers.

But don’t tune out if you’re not a dog breeder! This conversation is full of financial tips that apply to any type of pet business. You’ll learn about the numbers you need to know in order to set your pricing, plus the one number that really doesn’t matter at all! Julie also gives us actionable steps to be more confident about our pricing.

I also loved hearing Julie’s insight on pricing gaps. You know when you see someone who has a product for $5 and another for $500 with nothing in between. That’s a pricing gap and you want to avoid having that in your business. It makes customers doubtful of the value of both the cheaper item and the expensive item.

If you want to hear more of my insights into how I would implement Julie’s advice from this conversation, there’s an exclusive bonus episode for Wear Wag Repeat Society members. This year I’m releasing a new bonus episode every month with real examples of how I would implement each expert podcast guests’ advice. A lot of the time I’m walking the walk with this advice in my own business, so if you’re curious and want that extra insight, get on the waitlist for Wear Wag Repeat Society. Membership opens for about a week at the start of each quarter - so the next chance to join is early April.

But today, here on this episode, we still have tons of valuable and actionable advice for you. Let’s dive right into the interview with Julie Swan.

If you like what you hear, remember to leave a review in your podcast app or share the episode on social media tagging me @wearwagrepeat.

In this episode I'm sharing a few of the exciting things happening this month that will help you grow your pet business. 

We're sticking with the Q1 Money theme!

• New guest expert episode with Julie Swan: The Numbers You Need to Know in Your Pet Business [Coming Feb 14] 
  • Julie is featuring on my Top 10 Lessons I've Learned From My Podcast Guests Freebie <-- GRAB IT HERE! 
• Marie Forleo's B-School is open for enrollment February 8 - 22! This 6-week live program is bursting with experts, accountability and support to help you make more money and change the world. As an affiliate partner, I have special bonuses for pet pros. 
• In Wear Wag Repeat Society we have a guest expert, Kristen Ricupero, a business & personal financial coach who will be teaching us Profit First for Pet Pros. Get on the Society Waitlist if you're not a member yet! 

Introducing Quick Tips. Or Short Tails. Or... suggest a better name for this series!

Each month, the week after our expert guest interview episode comes out I'll share a short solo episode with an actionable tip that you can implement in your pet business or in life with your pet. 

Today I'm sharing a 14-Day challenge to manifest money miracles and develop your money magnet mindset! 💰

Does that sound like something you want to do? Take a listen and share this episode with your pack! 🐾

We’re digging into the 1st quarter theme of making more money in your pet business.  

To get us started on this theme, I’m excited to share a conversation with Kara Conway Love. Kara brings to the table her wide ranging expertise in the legal world, content creation, and entrepreneurship.

As we explore topics like maximizing earnings, negotiating partnerships as pet influencers or content creators, and avoiding legal pitfalls, Kara's expertise shines through. You’ll find that our conversation offers helpful perspectives for creators and entrepreneurs alike.

One important area that we touch on is usage rights. This is something that affects all of us in today’s multimedia climate. Kara shares some great insights on how to negotiate usage rights to maximize the profitability of your partnerships. 

Lastly, she provides expert guidance on how to protect your finances as a business owner and whether or not you should consider forming an LLC to do so. 

There’s a lot of actionable advice and valuable takeaways in this episode. If you want to go deeper and hear the action steps that I would recommend taking after talking with Kara, please check out the bonus solo episode that will be released on the Wear Wag Repeat Society secret podcast - that is only available as an exclusive bonus to WWR Society members.

You can join today: wearwagrepeat.com/society

Do you want to make more money in your pet business this year? Of course you do!

So that’s what we’re dedicating the first three months of this year to. In this episode, I'm sharing what to expect from Wear Wag Repeat Society and this Podcast in January. 

Wear Wag Repeat Society membership is now OPEN through Janaury 10: https://wearwagrepeat.com/society/

Join the K9 in 90 Workshop January 8: https://wearwagrepeat.com/k9in90/

Plus tay Tuned for an Expert Interview with Kara Conway Love coming out on Janaury 10th! 

Welcome to the 300th episode of the Wear Wag Repeat Podcast! What a journey it's been since we started in the summer of 2017.

Today, with over 177,000 downloads, I'm taking a moment to reflect on our growth, share my personal journey, and unveil some exciting plans for 2024. Join me as we dive into the world of pet business, celebrate our milestones, and embrace the bright future ahead.

Topics Discussed in Episode 300:

• The Beginning: Starting Wear Wag Repeat in Summer 2017.
• Growth Over the Years: Achieving 177,000+ downloads and the key factors behind that success.
• Starting and Growing a Pet Business: Lessons learned and tips for aspiring entrepreneurs.
• Personal and Community Growth: How the podcast has impacted my life and our community.
• 2024 Plans: Focusing on valuable guest interviews with actionable takeaways, tied to quarterly themes in Wear Wag Repeat Society.
• Quarterly Themes for 2024: MONEY in Q1 and EMAIL in Q2.
• New Initiatives: Introduction of the FREE K9 in 90 workshops at the start of each quarter and other exciting offers.