Millennials vs Gen Z: Why Age Matters (in Marketing) with Lola Davies #19

In this week's bonus episode of MITM, we dive deep into the conversation of gender equality within the tech industry, a realm where change is much needed yet challenging to enact. Our special guest, Serge Albohayre, Head of Partnerships and Business Development at Apply Digital, shares his unique perspective as a man who spent the majority of his career in a sector traditionally dominated by male voices. This discussion illuminated the essential role male allies play in fostering an inclusive environment and the profound impact of their support in achieving gender equality. 

As we unpack Serge’s experiences, we confront the stark realities faced by women in tech: walking into boardrooms or meetings where they are vastly outnumbered. This episode is not just an exploration of these challenges but a rallying cry for action. Serge, drawing from his personal observations and the wisdom imparted by influential women in his life, advocates for subtle yet powerful practices of creating opportunities for women without making it about their gender. He emphasised the importance of providing a platform for women to express their ideas and opinions in a comfortable setting, thereby encouraging a more inclusive and diverse discourse. 

Our conversation also sheds light on the critical statistics highlighting the gender disparity in tech, with a particular focus on the underrepresentation of female-founded companies. This issue extends beyond the tech industry, touching upon broader societal norms and the need for a cultural shift towards equality. With us discussing the nuances of support, questioning the motivations behind investments and initiatives aimed at bridging the gender gap, and the importance of sincerity in these efforts. 

Serge’s reflections on feedback and personal growth, specifically regarding communication dynamics, offer valuable insights into how we can all contribute to a more inclusive environment. His experiences underscore the importance of being mindful of our interactions and the space we create for others to share their voices. 

This episode is not just a conversation but a call to action for male allies to recognise their role in supporting women, challenging the status quo, and working together towards a more inclusive future. 

Join us in this compelling discussion that goes beyond the surface, offering both critical insights and hopeful pathways for change. 

And remember, your engagement and support can make a difference in creating a more inclusive tech industry and beyond. 

Serge Albohayre

Head of Partnerships & Business Development for EMEA at Apply Digital

https://www.linkedin.com/in/serge-albohayre-09b65778/

Humanizing B2B by Paul Cash & James Trezona

https://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251X

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Behind every company logo and corporate brand are real people with genuine emotions, aspirations and concerns 👥 

By tapping into emotions and crafting authentic narratives, B2B marketers have the power to cut through the noise and speak directly to the hearts of their audience ❤️

This is precisely why this week’s podcast guest, Serge Alboyhayre joins Katie to delve into why B2B Marketing has to get more emotional!

Serge is the Head of Partnerships & Business Development for EMEA at Apply Digital who work with global brands like Coca-Cola, Kraft Heinz and The Very Group to thoughtfully connect strategy to execution. 

In this episode of Marketing In The Madness you’ll discover: 

👥 How to simplify your buying process with less RFP’s circling. 

📖 Tactics for diversifying your marketing tactics - from short virtual events tailored to drive engagement to long-form white papers.

 🚀Methods to showcase your agency’s capabilities to build trust with potential clients.

❤️ How to craft campaigns that connect on an emotional level. 

Plus don’t miss Katie & Serge’s bonus discussion on driving equality in tech, live NEXT week on the Marketing in the Madness Channels.

Serge Albohayre
Head of Partnerships & Business Development for EMEA at Apply Digital
https://www.linkedin.com/in/serge-albohayre-09b65778/

Humanizing B2B by Paul Cash & James Trezona
https://www.amazon.co.uk/Humanizing-B2B-truth-marketing-transform/dp/178860251X

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

We’re back with the second installment of our BRAND NEW podcast partnership with MAD//Fest Female Leaders Club! 

And it is getting better and better…

As you know, we are on a mission to change the game when it comes to equality across the industry - to do that successfully, we need to get more people behind the cause, and who better to help us shout about some of the leading issues when it comes to inequality than those who have/are experiencing the impacts of it firsthand.

So, with that in mind, Katie has welcomed another incredible industry leader in her own right, Carol Howley, CMO at Exclaimer,  to join her on this week's episode of Marketing In The Madness where they dig deeper into Carol's own unique experiences and share invaluable advice on the ever-evolving landscape of gender equality. There are so many eye-opening takeaways from this episode highlighting the need for change, and the importance of advocating, championing and supporting not only females in business but all - as the true answer for change is found in Allyship and not an ‘Us vs Them’ mentality. 

And if you don’t think inequality still exists, maybe this stat will change your mind…

“We estimate it will take 300 years for the gap between men and women in the workplace to even out when it comes to the opportunity men have vs women”

We’ll leave you with that thought…

The Female Leaders Club: https://www.madfestlondon.com/female-leaders-club

MAD//FEST: https://www.madfestlondon.com/

Carol Howley: https://www.linkedin.com/in/carolhowley/

McKinsey Women in Workplace 2023 Report: https://www.mckinsey.com/featured-insights/diversity-and-inclusion/women-in-the-workplace

Katie Street

https://www.linkedin.com/in/katiestreet/

https://www.instagram.com/streetmate/

Street Agency

https://street.agency/

https://www.instagram.com/street.agency/

https://www.linkedin.com/company/streetagency/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

📩 Did you know that while 68% of marketers actively engage in email marketing campaigns, only half have ever considered harnessing the valuable real estate at the bottom of their emails? 🤔

Yes, we're talking about email signatures - those tiny yet mighty spaces that often go overlooked. 

And with thousands of emails sent a day across an organisation, marketers are missing out on a gold mine of opportunities by neglecting this crucial channel. 

But fear not, the clever people over at Exclaimer have now enabled these to feed into other marketing channels such as your Facebook Feed, and updated across your organisation at just the click of a button. 

And this week’s Marketing in the Madness podcast guest is just the person to help you uncover this untapped potential. 🎙🎥

Carol Howley is the Global Chief Marketing Officer at Exclaimer, a Forbes Member AND Founding Member of Chief - a private network built to drive more women into positions of power and keep them there! 💁🏽‍♀️✨

There is so much juicy stuff in this episode, as Katie and Carol also amplify the lack of businesses creating cool, compelling, fun, interesting content and remembering the people behind the businesses that they are trying to engage with. 

They also reveal the exact places that marketers should be investing when building a customer centric business, and you’ll find out why community marketing and review sites are game changers for B2B Marketing in 2024. 🚀

Discover:

🌟How Carol transformed Exclaimer’s marketing from traditional tactics to cutting-edge demand-gen strategies. 

👫 How to strengthen brand awareness, foster trust and nurture customer relationships through content marketing. 

📩The secrets to leveraging email signatures as a unique lead generation channel.

 📈 Strategies to improve alignment between sales and marketing teams through collaboration and data sharing. 

Tune in now to join the conversation and unlock the full potential of email signatures in your marketing! 📩 🚀

Carol Howley
https://www.linkedin.com/in/carolhowley/

Exclaimer:
https://www.linkedin.com/company/exclaimer/
https://exclaimer.com/

Chief:
https://www.linkedin.com/company/joinchief/
https://chief.co.uk/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Drum-roll please. Introducing our brand new FLC podcast episodes - Female Leader's Club that is! 

Crafted by the ingenious minds behind MAD//Fest, the FLC club burst onto the scene in 2023, to inspire positive change in the industry. 

Now Katie has the privilege of bringing this directly to your ears - each week she will be digging a little bit deeper with all of our MITM guests on their own unique experiences, personal anecdotes and offering invaluable advice on the ever-evolving landscape of gender equality.

This week, Katie welcomes back Jasmin Guthmann from Contentstack & MACH Alliance who unravels the vital importance of advocacy in our quest for equality.

The Female Leaders Club: https://www.madfestlondon.com/female-leaders-club
MAD//FEST: https://www.madfestlondon.com/
Jasmin Guthmann: https://www.linkedin.com/in/jguthmann/
MACH Alliance: https://machalliance.org/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Embracing technology in marketing is no longer a choice - it's a necessity! 💥

For marketers hungry to embrace technology this latest episode of the Marketing in the Madness podcast episode will guide you through the maze of innovation. 

This week Katie Street welcomes Jasmin Guthman, a trailblazing figure in SaaS and Digital Transformation Marketing with more than a decade's track record of driving massive results. 📈 

Jasmin has built and nurtured the Corporate Communications department at Contentstack, one of the pioneering companies in the composable digital experience platform space and served as the VP and Head of Marketing for the MACH Alliance, a non-profit industry body advocating for future-proof, open and best-of-breed enterprise technology ecosystems.

In this riveting conversation you’ll…

👩‍💻 Discover Contentstack’s ingenious approach to creating a harmonious playground for marketers and developers. 

🌐 Dive into the intricacies of their revolutionary tools like the Automation Hub and Launch features, unravelling a world where innovation is not just fast but is an integral part of the workflow. 

🎧 Learn the power of composable platforms in adapting to evolving business landscapes through gradual, low-risk implementations.

🖥️ Discover the seamless fusion of marketing, sales and technology. 

Katie and Jasmine delve into topics like vendor collaboration in the tech industry and how industry body’s like the MACH Alliance are making integration seamless.  They also address how progressive companies are tackling issues like skills gaps and job security in an AI-driven world.

Don't just survive; thrive in the age of digital transformation and discover valuable insights on composable architecture in today’s marketing landscape. Tune in now. 

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Marketing in the Madness is back LIVE in London with a panel of industry leaders on the frontlines of the AI revolution!

Let’s give a warm round of applause for… 👏

🤖 Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products

🌐 Gavin WIlliams, Creed Fragrances, Global Digital Director

🖥️ Charlie Bell, Contentful Senior Director Solution Engineering

Discover the AI tools our expert panel are utilising to accelerate their productivity and creativity; 🎨📈

From revolutionising customer service communications to designing captivating social media ads, streamlining diary admin, crafting compelling content, and conducting target audience research – you name it, there's an AI tool for that! The opportunities in sales and marketing are mind blowing! 🤯 

But with great power comes great responsibility 🕷️🕸️ 

How do we get our teams on board with this transformative technology? What processes should be in place for the ethical use of AI tools? How can we ensure compliance and navigate the increasingly complex regulatory landscape?

With the New York Times now filing a lawsuit against Open.AI and Microsoft, the landscape is getting messier than ever and more difficult to navigate. But have no fear, our expert panel has the answers you need. In this episode you’ll learn; 

👤 Practical advice on preparing your teams for AI integration

👩‍🔬Guidance on conducting your own AI experiments 

🎥 Insights into challenges of AI in the creative industry

📝 Tips for implementing a robust AI policy within your organisation

🚀 Discover AI tools to fill skills gaps and improve overall efficiency

This is a must-listen for any marketer, creator or entrepreneur who wants to harness the power of AI! 🤖

Deepfake takeover!
https://www.youtube.com/watch?v=BnUNVjwNm68

Abdul Khaled, E.ON Next, Head of Digital, Customer Experience & Digital Products
https://www.linkedin.com/in/abdul-khaled-digital/

Gavin WIlliams, Creed Fragrances, Global Digital Director
https://www.linkedin.com/in/gavinjwilliams/

Charlie Bell, Contentful Senior Director Solution Engineering
https://www.linkedin.com/in/crbuk/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

This week Katie welcomes the dynamic Laricea Ioana Roman-Halliday to the “Marketing In the Madness” hot seat 🔥

Laricea is a seasoned Head of Marketing in EComm Fashion at Boohoo and the gambling realm of Party Casino, plus author of “A Brand’s Purpose…Less Unicorn, More Zebra” 🦓 

Laricea unravels her extensive career and experience working with major brands and curating and groundbreaking marketing campaigns under the pressure of small budgets and limited resources - providing crucial tips for navigating the 2024 Marketing Landscape. 

In this episode you’ll learn:

💰 How to thrive amid tighter budgets and limited resources

📈 The best tools and platforms to track marketing performance 

🚀 How to build profitable brands with purpose

🦸‍♀️ How to overcome imposter syndrome 

This episode is a roadmap for marketing professionals seeking fresh perspectives, innovative strategies and progression. Tune in now! 🎙

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Ready to Level-up your LinkedIn Strategy in 2024? 🚀

Buckle up for an exhilarating ride as Marketing In the Madness brings you a true social media wizard and marketing legend, Luan Wise, to help you do just that! 🧙

In this podcast episode, Luan reveals her organic, yet strategic approach to elevate your LinkedIn presence from mundane to mesmerising. Discover the wizardry behind optimising your profile to attract new connections and actionable tips that will not only boost engagement but also conjure leads out of thin air 🪄

Learn about the importance of content diversity; creating a blend of thought leadership, personal updates and visual posts. Then how to maximise the reach of this content by navigating LinkedIn’s unique features to get in front of those all-important eyes 👀 (…and ears!) of your target audience.

This podcast episode is a magical journey you cannot afford to miss! ✨ Brace yourself to unravel:

🌐 The art of playing the long-game in B2B content creation.

🎉 Our top LinkedIn features, including events, lives, and ads.

🎭 Tips to create engaging and authentic content that resonates.

🔍 How to optimise your LinkedIn profile, making it a beacon that beckons others to find and recognize you.

Tune in now to transform your LinkedIn strategy 🎙️✨

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

Brave Voices. Bold Moves. Introducing the women pioneering the marketing revolution. 💪 

Calling all female leaders. This one's for you! 

This episode is an exclusive collaboration between Marketing in the Madness & MAD//Fest. Marketing in the MAD//Fest? Mad Marketing? Who knows! But what we do know is that this episode content is SO important. It's not just a chat; it's a rallying cry for change! 

This episode is so close to my heart. As a female founder and women in the industry, I have experienced and witnessed so much throughout my career. We want more for the future generations. It’s time for true gender equality. 

I’m joined by two incredible women from the MAD//Fest team, Bindi Houghton and Aoife Diamond, who share my burning desire for women to be heard!! 

Ever wonder why 60% of junior positions are filled by rockstar women, but when you hit the C-suite, it drops to 37.5%? Us too. Let's get real about why the industry needs to make some serious changes and bring in more non-white women and badass individuals from the LGBTQ+ community.

Come on guys, Its’ nearly 2024. WHY is there still a gender pay gap? And not even just a gender pay gap, but an ethnicity pay gap too. Shout out to all the women working up until Christmas. Due to the gender pay gap, we are essentially working for the rest of the year…for free :) 

This episode isn't just a listen; it's a movement. So join us and get ready to shake things up. Brave Voices. Bold Moves. 🌟

This episode covers:

• Gender balance in the industry with MAD//Fest initiative
• Gender imbalance in marketing industry
• The Female Leaders Club!
• How to Empower Female Leaders
• Behavioural Science and Marketing with Rory Sutherland

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/