Morning Briefing Wednesday 29th November

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Entrepreneurs aren’t meant to solve all their business problems alone, but all too often they try. Kunaal Rach, CEO of Healthy U, was no exception … until he met Laurie Fuller, a certified business coach, who transformed his leadership—and his business. Hear from both coach and coachee on how coaching can help provide the strategic, moral, and emotional support every entrepreneur needs.

Kunaal Rach left Kenya at the age of 13 to attend boarding school in England and says he really had no intention of returning. But one emotional call from his mother—the founder of Healthy U—changed everything. He quit his job in finance the next day and returned to Kenya in 2014 to help her run the family business, a retail and distribution chain for health and wellness. 

Fast forward to 2019 when Rach became the CEO, with big new plans to grow and scale the business. Looking for a quick fix, he turned to a coach to provide the structure he felt was lacking in the organization. “I always thought that a coach would be there just to help me with my business and that was it. I thought that they would come in and, with their expertise, they would tell me this is what's wrong with your business and let's implement and let's execute and let's move on,” he remembers.

Laurie Fuller dispels myths like this from the get-go. As a certified executive coach with Stanford Seed based in Nairobi, Kenya, and a mentor to founders and CEOs across multiple continents from all kinds of industries, she immediately tells her clients that she’s a coach, not a consultant who is going to do the work for them. “A coach is really a collaborator, a connector, a cheerleader, and really focused on being able to support you. But we're not actually producing those deliverables that a consultant would,” she explains.

According to Fuller, entrepreneurs often blame their teams for their business problems instead of looking inward. But she advises them to “hold the mirror up to yourself first. Let’s understand what we can do differently. Then we can go to others and ask them to do the same.” When Rach held up that mirror, he didn’t like what he saw. And that became the starting point for his coaching journey.

Trying to fill his mom’s very large shoes led to self-doubt. But having Fuller in his corner gave Rach the confidence to keep going. “She kept me honest, she kept me on the path, and she kept telling me to keep persevering and that change is tough at the beginning, messy in the middle, but beautiful at the end. You just have to keep going, but you'll get there eventually,” Rach recalls.

Fuller explains that coaching isn’t a solo endeavor or a quick fix. It’s a long-term journey that gains strength with the involvement of the entire team. She says, “Many of my clients, when they go through this journey, they understand that being a leader isn't how much they've accomplished, but it's who they have become as a person. And that's the change in mindset that moves things.”

Listen to Rach and Fuller describe how coaching can be transformative for both the entrepreneurs and the coaches who help them succeed.

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Meet Adam Abate and Tayo Oviosu from Paga, and Victor Basta, CEO of DAI Magister, and hear about the hurdles and high points of an East-meets-West African fintech acquisition.

Adam’s entrepreneurial journey began when he and two fellow Ethiopians started Apposit, a consulting firm building technology that would work in African contexts — low bandwidth, low human capital, and affordable. Turns out that was exactly what Tayo needed to create Paga, now the leading payments platform in Nigeria. What started as a simple consulting agreement turned into a long-term, strategic relationship and ultimately paved the way for Paga’s acquisition of Apposit in 2020.

Victor Basta says while this isn’t the norm for acquisitions, it’s a wise strategy to develop relationships with the people you might acquire or be acquired by. Victor helps fast-growing, tech-enabled businesses like Paga do everything from raising capital to acquisitions. He says one of the keys to getting bought, not sold, is “developing relationships with companies that are likely buyers years ahead of when they actually might buy. You can always go search for companies, but people buy people they know or people they've heard of, and there's a degree of comfort and confidence with that.”

The two entrepreneurs learned a lot in the process about the importance of trust, talent, and having a shared vision that will make both sides of the acquisition feel right about the decision.

According to Adam “A lot of it came down to gut and how you really felt about it inside. Did all the pieces fit together? Did you wake up every day thinking, yes, this is the right decision despite the difficulties in negotiation? Even now, almost two years down the line with all the little problems we faced along the way I often asked myself, "was it the right decision?" and overwhelmingly it comes back to yes because the fundamental principles of why we got into discussion in the first place...are still there. They haven't changed.”

Listen to Adam and Tayo’s story and Victor’s insights to learn how to set your own business up for buying or selling to the right partner.

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Sampad, Aditya and Akash met on Twitter. They worked together before but their bonds were formed on Twitter. After building camaraderie and bonhomie on Twitter, they made two attempts at building a tech startup. Their second effort was about helping hyperlocal merchants attract users closeby. With no traction, Instamojo moved on and that is still a work in progress in the startup world. Their 3rd outing into Payments was where they hit scale. This is that story.