MPM 032: How to Interview Customers With Teresa Torres

Sometimes we need to be reminded of what's needed to be a successful product manager. In this episode, Steven Haines reinforces the key constructs required to be a successful product manager.

Product Management, by its very nature, is collaborative and cross-functional. On a daily basis, we work closely with engineering, marketing, sales, finance, operations, etc. Product Managers have many partners, and we need them all to be successful.

Episode 37 - How to Use Soft Skills to Influence Others:

It’s amazing how often the topic of influencing and using soft skills comes up. As most of us know, product managers are supposed to influence those who don’t work for them, yet they’re accountable for so much! This episode is geared to those who need a little extra advice on how to influence others using softer skills.

Episode 36 - Riding High - a Conversation with Ruth Zukerman - Co-Founder of Flywheel:

Product managers can learn a lot from entrepreneurs. In this episode, Steven Haines talks with Ruth Zukerman, author of the upcoming book “Riding High: How I Kissed SoulCycle Goodbye and Co-Founded Flywheel, and Built the Life I Always Wanted.” Ruth shares her remarkable story of how she translated her passion and creativity to build a remarkable company and a loyal following.

Hosted by Steven Haines of Sequent Learning Networks

Episode 35 – How Product Managers Can Think About Mobile Users:

We are a mobile, on-the-go society and our devices are glued to our hands. Product managers
who deal with mobile users must understand how user needs change with each step they
take. Keeping track to stay ahead of the curve is a challenge. Amazon’s Kabir Bedi shares
some of his thoughts so you can fine-tune your approach to understand customer needs.
Hosted by Steven Haines ofSequent Learning Networks

Episode 34 – How to Influence Product Teams with Karl Sluis:
Every product manager knows that their job is to influence people who don’t work for them. At
the core is effective communication. This episode features a conversation between Steven
Haines and Karl Sluis. They’ll discuss challenges and solutions so that you can improve the
effectiveness of your cross-functional product teams.
Hosted by Steven Haines of Sequent Learning Networks

Episode 33 – Product Management vs. Project Management with Steven Haines:
Product managers are often confused with project managers, and sometimes, product managers have to do the work of a project managers. However, the discipline and purpose of
each role serves a unique purpose. In this episode, Steven Haines explains the difference –simply and efficiently.

Hosted by Steven Haines of Sequent Learning Networks

Episode 32 – How to Interview Customers with Teresa Torres:
In order to ensure that a product’s features hit the mark, product managers and their teams must
become exemplary interviewers. This is a vital skill for teams who have to be inspired to
continuously learn and fine-tune the value of their products. In this episode, Steven Haines speaks
with Teresa Torres from Product Talk (https://www.producttalk.org/) to inspire you to be great
customer interviewers.

Hosted by Steven Haines of Sequent Learning Networks

Episode 31 – The Importance of Good Record Keeping with Steven Haines:

Even with cloud-based storage, you’d be surprised that documents and artifacts are scattered across the organization. Wouldn’t be easier if we had access to documents, tools, and other artifacts and evidence of our work? In this episode, Steven Haines discusses the value of good record keeping for product managers.

Hosted by Steven Haines of Sequent Learning Networks.

Episode 30 – How Product Managers Act Like Entrepreneurs

One of the things that separate good product managers from great ones is their ability to think and act like entrepreneurs. It so happens that Bob Caporale, president of Sequent Learning Networks, and Tate Tegtmeier who’s in charge of marketing at Sequent, are hosts of their own podcast called Making it Real – a show that features stories from product entrepreneurs. Listen to a great dialogue between Steven, Bob, and Tate, to come away with some great insights about how to run your product business like a true entrepreneur!

Hosted by Steven Haines of Sequent Learning Networks.