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    Multi-Million Dollar Membership Sites for Your Customers with Micah Mitchell

    enFebruary 22, 2016

    About this Episode

    Today we are joined by a very dear friend & special guest - Micah Mitchell..

    Micah has been growing and automating online businesses since I was first figuring out HTML.

    I met him via his online sales videos and ‘follow the bouncing ball’ style infusionsoft ‘how to’ videos.. In fact, Micah was one of the 3 guys who really helped me get my brain wrapped around business automation..

    A year or so after I first found his stuff online, I bought into one of his courses.. few months later I joined one of his coaching programs… Time went on.. and a few years later, Micah became one of my own clients… Then we became good friends and I really owe this guy a lot..

    He’s the one some of the big names I’m sure people on this call have heard of - would sneak in the back door to setup their marketing for them.

    This will be our second interview with Micah.. The first was on the rockefeller habits, hiring right the first time around and creating info products people want. Today he’s coming here as founder and CEO of Memberium - A tool for MEMBERSHIP SITES WITH WORDPRESS FINALLY MADE EASY.. right now they integrate with InfusionSoft & Active Campaign.

    If you own an online business this is a must have tool..  

    “According to Ryan Deiss, CEO of Digital Marketer it’s hands down the best membership plugin available for Infusionsoft.”

    And in fact, just yesterday, another one of our previous guests posted on facebook:

    From Adam Urbanski - “The Millionaire Marketing Mentor”
    Just a huge shout-out to Micah Mitchell and David Bullock of the https://memberium.com fame. I needed to move four pretty complicated membership website off a different membership platform to Memberium so I had some questions about it and instead of just giving me an answer they pretty much rolled up their sleeves and jumped in to do what needs to be done and make the transition happen. Totally not expected and way beyond great customer service. Thank YOU - you guys rock!

    Testimonials like this are pretty standard in the ship Micah runs… He’s an old hat behind the scenes and for the past couple years now has been helping businesses grow by creating sustainable, easy to implement membership programs… Using Membierum..

    Today he’s here to break down what has worked to test, build, launch and scale a profitable membership program.

    Enjoy!!

    ---

     
    Mission Statement:

    My mission is to create 200 new multi-millionaire business owners who solve world problems with entrepreneurship. How? You'll do better when you know better.

    Would it help you to have a mentor who can cut your learning curve by sharing their mistakes with you so you could avoid them?

    Would it help you to talk to that mentor and learn how they shifted their mindset to allow success to happen in the first place?

    Would it help you to hear them t

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    Essential Strategies for HR Compliance & Employee Retention with Lisa I. Perez

    Essential Strategies for HR Compliance & Employee Retention with Lisa I. Perez

    In this profound and thought-provoking interview, we sit down with Lisa I. Perez, founder of National Management Training Week and HBL Resources Inc, and the celebrated author of the transformational book, "The Complete Manager Makeover".

    With her extensive expertise in Human Resources and experience in dealing with the complications of employment law, Lisa brings valuable insights into HR compliance and effective employee relations strategies. These insights are crucial for business owners and managers looking to mitigate risks, boost employee retention and elevate their businesses' performance.

    Thus, this interview promises to be an enriching experience for leaders seeking to reinvent their management style and nurturing a conducive work environment.

    Here Are The Reasons Why You Should Listen to The Full Interview:

    • Learn how to effectively navigate the intricacies of HR compliance and productivity enhancement.
    • Discover the holistic approaches to employee training and development that encourages consistent growth.
    • Understand the importance of human element in the automated future of work and how to maintain a balance.

    Resources


    Interview Highlights

    Understanding the Risks in Employment Arena

    • Managers often make risky mistakes that stem from limited knowledge in employment law.
    • Favoritism and a lack of balance in task allotment hampers the team’s output.
    • The necessity for managers to have difficult conversations and address issues head-on.
    "Not knowing the fundamentals in the employment arena, the HR stuff is a huge risk."


    Holistic Approach to Employee Training 

    • Comprehensive training that includes interviewing skills and performance improvement conversations.
    • Emphasizing the human element in the organization and the value of holistic employee development.
    "My model is to really take a holistic approach, right? Train them on the interviewing skills."


    Habits of Successful Clients

    • Successful clients are focused on continuous improvement
    • The value of regular interaction and follow up with their teams
    "Many of my clients are about continuous improvement processes."


    Future of Work 

    • The shift towards automation and robotics that is hastened by COVID-19. 
    • The increasing importance of human skills amidst automation
    "As the future becomes more automated, the human skills become more important."

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    Proactive IT Defense Strategies Against Ransomware And Outsourcing Data Protection with Dan Foote

    Proactive IT Defense Strategies Against Ransomware And Outsourcing Data Protection with Dan Foote

    Stay ahead of the curve and secure your digital world with insights from Dan Foote, CEO, DanTech Services, in a stimulating conversation on IT solutions and future-proofing against cyber threats. 

    Known for his strategic approach in combating ransomware, Foote discusses the importance of data protection and proactive defenses in a rapidly evolving digital realm. An industry stalwart, Foote's rich expertise blends technical proficiency with a deep understanding of the IT field. 

    This interview caters to IT professionals, data managers, security enthusiasts or anyone keen on solidifying their digital defenses. Be a part of the discussion that promises ample knowledge and opens up pathways for safer online explorations.


    Here are the reasons why you should listen to the full interview:

    • Understand the primacy of data protection and why it is the first attribute to be outsourced.
    • Learn why password managers are an integral part of ensuring complete data safety.
    • Discover ways to safeguard data from the onslaught of ransomware. 


    Resources 


    Interview Highlights 

    Outsourcing Data Protection

    • Emphasized the value of outsourcing data protection as a key component of any cybersecurity strategy.
    • Foote encourages focusing on the compensation of IT staff to enhance data protection efficiency.

    "For a couple of dollars, you can leverage other people's resources."


    Pillars of Data Security 

    • Stresses the significance of overall security, including data protection and recoverability.
    • Advocates for not compromising on protective measures. 
    • Emphasizes the importance of competent password managers.

    "The most important tool a user can have is a good password manager."


    Internet Security Code 

    • Identified passwords, network security, and encryption of data as key areas of interest.
    • Advocates for software backups living in the cloud.

    "SaaS, software as a service, backup solutions are vital for safeguarding data."


    Preventive Measures 

    • Expressed the urgent requirement for a well-patched computer.
    • Foote recommends using a personal VPN on public WiFi. 
    • Recognized the necessity of backups against ransomware.

    "Ransomware is one area where your backups can prove highly valuable."


    Backup Imperatives

    • Guest encourages immediate data backup for all listeners.
    • Suggests a proactive approach to cybersecurity.

    "A bit of prevention goes a long way. I encourage everyone to increase their proactivity in terms of cybersecurity." 

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    Unlocking Psychological Safety: The Critical Impact of Sleep, Work, and Distractions with Linda Ray

    Unlocking Psychological Safety: The Critical Impact of Sleep, Work, and Distractions with Linda Ray

    In this enlightening interview, we delve into the untapped potential of the human brain with trailblazer Linda Ray

    Linda is a pioneer in the intersection of neuroscience, leadership, and psychological safety. She has devoted her life to creating psychologically safe workplaces where employees can thrive. This discussion is crucial for anyone interested in maximizing their brain potential and leaders who wish to foster workplace environments that encourage creativity, innovation, and productivity. 

    By listening to this interview, the audience will better understand the importance of brain hygiene, the fallacy of overworking, and the value of managing energy rather than time.


    Here are the reasons why you should listen to the full interview:

    • Learn how to effectively nurture and maximize your brain potential.
    • Discover the role of sleep, diet, and exercise in aiding brain function.
    • Understand the significance of psychological safety in the workplace and its impact on performance.


    Resources 


    Interview Highlights

    The Importance of Adequate Sleep

    • Linda emphasizes the value of sleep for brain health and productivity.
    • Research shows that working six to eight hours per day is more effective than working 14 hours.
    • Sleep is critical for brain hygiene and supports clear thinking.

    "Sleep is not just for resting—it's a killer for innovation when you lose it."

    The Necessity of Working Wisely

    • While hard work is necessary for success, it doesn't guarantee it.
    • It’s crucial to work smart and show up with your fully functioning brain.
    • Linda critiques common mistakes people make when setting up their work life.

    "To be effective, you have to ensure your brain is in optimal condition."

    Importance of Brain Quiet Moments

    • Linda notes the role of brain quiet moments for health and productivity.
    • Encourages time spent in nature without distractions like phones.
    • Linda promotes energy management over traditional time management.

    "Silence not only helps you declutter your mind, but it fosters creativity."

    Managing Screen Time

    • Linda observes the impact of social media and screen time on brain health.
    • She advises listeners to designate times for activities that might not otherwise add value to life.

    "While technology is a utility, we must enforce boundaries to ensure it doesn't consume us."


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    Breaking through the Iceberg: Mastering the Art of Sales and Emotional Resilience with Vinayak Bhat

    In the nexus of leadership, sales management, and consulting, few better exemplify excellence than Vinayak Bhat, CFA. 

    With over two decades under his belt and currently the Senior Vice President and Head of Asia Pacific at Backset, Vinayak has definitively honed his prowess in crafting powerful and effective sales strategies. His unflinching advocacy for team excellence has truly put him on the world's radar. 

    The listener stands to gain enormously from Vinayak's well-grounded insights into the complexities of leadership, sales strategy, and dealing with failure amid a career landscape that's under a ceaseless state of flux. From newbies looking to dive deep into the world of sales to seasoned professionals seeking to brush up on their skills, this interview caters to a broad spectrum of the audience.


    Here are the reasons why you should listen to the full interview:

    • Learn how to approach complex products with multiple stakeholders, and master the art of delivering a powerful sales pitch that uniquely speaks to every user.
    • Discover the essence of continuous learning in sales, and understand how it helps foster incremental growth.
    • Understand the key dimensions of competency - knowledge and skills - and ascertain how they fit into the larger picture of customer problem-solving.


    Resources


    Interview Highlights

    Navigating the Relationship Map

    • Learn from Vinayak's experience about the complexities of selling products with diverse user bases.
    • Understand the need for individualized pitch for different stakeholders.

    "Remember that an effective sales pitch takes into consideration the different interests of your product’s users."

    Continuous Learning and Incremental Growth

    • Gain insight into how sales is an ever-evolving field.
    • Discover how continuous learning can lead to sustainable growth in your sales career.

    "In sales, there is always room for growth, and continuous learning is the key to getting better."

    Knowledge, Skills and Client Focus

    • Understand the role of knowledge and skills in sales competency.
    • Learn the importance of putting the client's problems before your product.

    "The success of your sales pitch is hinged upon your understanding of the client's problems." 

    Emotional Management and Coping with Failure 

    • Learn how to manage emotions and deal with failure in sales.
    • Understand the importance of trusting the process and focusing on reality.

    "Sales is not a walk in the park, and managing one's emotions and coping with failure is a key part of the process."


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    Avoid Financial Burnout: Overcoming Management and Overwhelm for Enterprises with Garry Mumford

    Avoid Financial Burnout: Overcoming Management and Overwhelm for Enterprises with Garry Mumford

    Join us in this enlightening interview with Garry Mumford, the founder and CEO of Insight Associates.

    For over three decades, Garry has dedicated his career to supporting and nurturing business growth through professional financial management. In today's discussion, Garry provides valuable insights on avoiding tax headaches during business scale-up, an area that can often prove daunting for many entrepreneurs

    Through his years of experience and wisdom, listeners grappling with these challenges would find his practical advice beneficial. It's essential to learn about the alignment of varying components and the necessity of financial guidance to ensure smooth business expansion.


    Here are the reasons why you should listen to the full interview:

    • Learn how to approach, evaluate and rectify tax issues while scaling your business.
    • Discover the importance of asking the right questions for better understanding your business finances.
    • Understand the difference between cash and profit, inventory management and the indispensable role of a CFO in your business growth.


    Resources


    Interview Highlights

    Addressing Growing Pains in Business

    • Garry highlights the common issue of businesses outgrowing early-phase elements such as initial staffing decisions.
    • Companies should address pain points simultaneously as they attend to other components of the business.
    • “Management by walking around” is key to understanding the primary challenges employees face.

    "Address it at the same time as you address all the other component parts of your business.” 


    Essential Entrepreneurial Questions

    • Garry suggests entrepreneurs struggling with business growth should start by asking what they really understand about the current situation.
    • Walking around and sympathizing with your team can provide insights into the root cause of problems.

    “Just start asking questions about what they really understand. Management by walking around, being present on the floor in the front lines with people is huge.”


    The Role of Reporting in Business Growth

    • Proper reporting ties into the broader goal of driving business growth and maintaining stability.
    • As businesses scale, the skill set required to manage financials needs to broaden.
    • Not having a CFO can limit growth potential and create unforeseen challenges.

    “Every business needs a CFO.” 


    Cash Vs. Profit, and the Power of Fresh Perspectives

    • Most business owners fail to understand the difference between cash and profit, which can lead to mismanagement and financial strain.
    • Inventory isn't productive is left underutilized; entrepreneurs must learn ways to make it work for the business.
    • External perspectives about your business may add significant value. 

    “There is huge value in letting someone else look at your business.” 


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    Unlocking Tech Innovation: Power of Agile Development in Today’s Highly Competitive Market with Yean Fee Ho

    Unlocking Tech Innovation: Power of Agile Development in Today’s Highly Competitive Market with Yean Fee Ho

    This interview is an illuminating session with Yean Fee Ho, the visionary Vice President and Senior Dev Owner of SAP's business technology platform specializing in low-code, no-code application development tools.

    Based in Singapore, the epicenter of innovation, Yean Fee Ho has been instrumental in shaping SAP’s suite of mobile tools. Armed with a rich knowledge base from her all-consuming career in software development, Yean Fee Ho elucidates on Singapore's burgeoning tech landscape and ponders the future of innovation.

    This interview is a must-listen for aspiring tech entrepreneurs, software developers, and anyone interested in gaining insights from a leading lady in a technology-dominated world. It's for those who yearn to peel back the layers of what goes into building a successful career in the tech industry and how they too can stride confidently into the future of innovation. By listening to Yean Fee, the audience will learn to steer their motivations, pursue their visions hair-raisingly big, and use technology to prime themselves for success.


    Here are the reasons you should listen to the full interview:

    1. Learn from Yean Fee Ho, an industry titan, how to harness your passions and vision to build an impactful career in technology.
    2. Discover the critical role of market intelligence in business and how technology can optimize your analysis.
    3. Understand the relevance of tackling high-end market issues first and the importance of a viable proof of concept in technology development.


    Resources


    Interview Highlights 

    Yean Fee's professional journey and the importance of motivation in technology

    • Discussion of Yean Fee's extensive experience in software production.
    • Significance of personal motivation and understanding of cloud technology and agile development.

    "It's important that they be motivated and like what they're doing."

    On taking leaps of faith and a grand vision

    • Advocacy for faith in self-belief, pursuing passions and setting audacious goals.

    "The biggest mistake is that if you believe in something and if someone believes in you, then go do it."

    Understanding Market Intelligence and technology’s role

    • Importance of market intelligence and using technology as an analysis tool.

    "Market intelligence is one of the most critical things for any business. Use technology to actually help you in speeding up the analysis."

    Approaching the high-end market and the relevance of proof-of-concept

    • Perspective on tending to high-end market issues as a primary objective and the critical path at the core of all projects.
    • Importance of a solid proof of concept in technology development.

    "It's almost better to go after the high end market first if you can. Your proof of concept has to achieve that critical path."


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    Navigating Regulatory Challenges And Reputation Management in the Hospitality Industry with Carl Wee

    Navigating Regulatory Challenges And Reputation Management in the Hospitality Industry with Carl Wee

    In the hustle of navigating an ever-evolving world of architecture, design, and hospitality, the experience and wisdom of a seasoned expert can be a lighthouse in the fog. Carl Wee, the dynamic vice president of Technical Services at Wyndham Hotels and Resorts, is precisely that beacon. 

    Born and educated in the bustling city-state of Singapore and holding an impressive Master's degree in Architecture, Carl has contributed significantly to the development of over 350 properties across the Asia Pacific. In this interview, Carl shares his insights on design, leadership, and the global perspectives essential to his work. 

    This conversation is a must-listen for architects, hoteliers, or anyone intrigued by the intersection of culture, design, and business. You will walk away with a deeper understanding of how to navigate the challenges and opportunities that come with large-scale international projects.


    Here are the reasons why you should listen to the full interview:

    • Learn how to navigate the balance between functional design and aesthetic appeal in hospitality.
    • Discover the critical role of understanding cultural differences when building properties abroad.
    • Understand the concept of reputation management and its importance in maintaining a thriving business in the long term.


    Resources 


    Interview Highlights 

    The Importance of Product Understanding in Efficient Service Delivery

    • Visiting properties to assess challenges and space limitations.
    • Developing an in-depth understanding of the product for efficient services.

    "Understanding every single product will allow us to give more efficient service conditions."

    The Role of Reputation Management in Long-term Business Success

    • The existence of reputation management as an industry.
    • How companies can spin bad publicity.

    "If you're in business for the long term, the best way to do business is with love."

    Navigating Challenges in Property Development across Countries

    • Addressing issues with local authorities.
    • Prioritizing fire life safety in all properties.
    • Understanding and respecting cultural differences.

    "Cultural differences are pretty important. Whatever you design, you build. It has to make money."

     The Influence of Trends in Hotel Design

    • Capitalizing on popular trends in hotel design.
    • Being mindful of location when considering the hotel's primary purpose.

     Hotels can be designed based on popular trends like Pokemon Go. You have to be very aware as to your location."


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    Shaping Operational Excellence, Mastering Employee Engagement, and Paving Path to Sustainable Mining with Mike Cox

    Shaping Operational Excellence, Mastering Employee Engagement, and Paving Path to Sustainable Mining with Mike Cox

    In this illuminating interview, we sit down with Mike Cox, a seasoned expert with over thirty years of experience in the topsy-turvy world of the metals processing industry. 

    Currently serving as the Chief Operating Officer at Westwin Elements, Inc., a vanguard of America's mineral independence crusade, based in Oklahoma. Mike sheds light on his journey and imparts valuable wisdom on how to boost employee engagement, the intricate relationship between mineral resources and technology, and the path to operational excellence. 

    This discussion becomes essential for those engaged in industries reliant on mining and metal processing, business leaders looking for inspiration, and enthusiasts who wish to understand the journey of resources from mines to the palm of their hands, in the form of gadgets like an iPhone. Listening to Mike Cox, you get to gain from his wealth of knowledge and practical solutions amassed over three decades.


    Here's why you should listen to the full interview:

    1. Learn how to transform mineral-rich land into a potential game-changer for the tech industry.
    2. Discover the significance of operational efficiency in the mining sector and how it translates into substantial cumulative benefits.
    3. Understand the cohesive culture at Westwin Elements and their focus on problem-solving skills and eliminating the toxic 'blame culture.'


    Resources


    Interview Highlights:

    From Land to Tech: The Journey of Mineral Deposits

    • Owning land with mineral deposits can become a game-changer in the tech sector.
    • Navigating the capital-intensive nature of building mines.
    • Mike shares how Westwin Elements has overcome down cycles in profit.

    "How does someone owning land that they think has mineral deposits on it turn into an iPhone? It's all about seizing opportunity."


    Nickel’s Many Faces: Understanding Application Across Industries

    • Nickel's wide range of applications discussed.
    • The process of refining impure nickel into a saleable form.
    • Operational efficiency and its importance in the mining process.

    "Nickel's got a whole range of applications across various industrial sectors. And there's more than just one way to refine an impure form of nickel into a saleable one. Operational efficiency is crucial."


    Building A Cohesive Culture: Fostering Accountability and Problem-solving

    • The significance of a constructive work environment rather than a blame culture.
    • Spotlight on developing problem-solving skills at Westwin Elements.

    "It's easy to work in an environment where there's a blame culture. To have a culture whereby default we're looking for scapegoats is toxic."


    Achieving Operational Excellence: The Role of Leader Standard Work  

    • The importance of leader standard work in reaching operational excellence.
    • Willingness towards regular management schedule improvements.
    • Working towards a net-zero emission goal.

    "Leader standard work is really important. We ensured that we built into management schedules. Focus on the process and optimizing the process. Emissions net-zero is what we miners should aim for." 

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    Unlocking the Future of Tech: Ensuring Data Privacy and Refactoring Your Code with AI with Poe Poe Myint Swe

    Unlocking the Future of Tech: Ensuring Data Privacy and Refactoring Your Code with AI with Poe Poe Myint Swe

    For anyone passionate about mobile apps, Java, Android development, and the future of tech innovations, today’s interview with Poe Poe Myint Swe is a must-listen.

    Poe Poe serves as the VP of Engineering at 99 Co. and is a mastermind in her field. A devoted advocate for women in tech, she brings valuable insights to the table drawn from her extensive background in the Internet industry. Focused on topics such as data privacy, AI, and digital diversity, her insights pledge to revolutionize the way we perceive and interact with tech advancements. 

    This interview is a deep dive into digital know-how, making it an invaluable resource for engineers, entrepreneurs, and everyone in between.


    Here are the reasons why you should listen to the full interview:

    • Learn how to effectively protect your data and privacy in an increasingly digital world.
    • Discover the potential of AI-generated code in reducing manual labor and enhancing business efficiency.
    • Understand the benefits of prioritizing mobile-friendliness in web and application development.


    Resources

      
    Interview Highlights

    Importance of Data Privacy

    • The interview opens with Poe Poe emphasizing the urgency of data privacy in an AI-driven world. 
    • Simple steps can be employed to safeguard user data. 

    “User awareness is crucial in modern digital ecosystem."


    Role of AI in Code Refactoring

    • Poe Poe discusses how AI can be employed to update legacy code, saving time for engineers. 
    • She sees this as a huge opportunity for business owners. 

    "Leveraging AI innovations could mean improved business functions.”


    The Need for Mobile-Friendly Websites

    • The importance of developing mobile-friendly websites is brought to light.
    • Poe Poe suggests Flutter apps as an option for effective mobile solutions.

    "The modern market demands mobile-optimized web presence."


    The User-Centric Development Cycle

    • Poe Poe explains the development process, from brainstorming to prototyping, with the end-user in mind.
    • She emphasizes the need for diversity in developing AI to eliminate bias.

    “The best products are born out of inclusive ideation and robust development cycle.”


    Poe Poe's Advocacy for Tech Diversity

    • As the partnership lead at Women in AI, Singapore, Poe Poe passionately advocates for more diversity in tech. 
    • She believes diversity reduces bias and results in more effective solutions.

    "AI should be as diverse as the humans that use it, this is the philosophy that propels us at Women in AI, Singapore."


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    Strategies for Effective Account Management and Employee Development with Coleen Ordona

    Strategies for Effective Account Management and Employee Development with Coleen Ordona

    In this jaw-dropping interview, we sit down with Coleen Ordona, the Vice President of Account Management Group Private Sector at LSERV Corporation. Coleen brings an astounding wealth of experience spanning over 15 years in account management, operations, business development, sales, and marketing. Beyond this, Coleen impressive holds the reins of managing over a thousand employees.

    This interview provides an exclusive chance to dig more in-depth into precisely how Coleen ropes in such feats with remarkable poise. This interview is a golden opportunity for anyone wishing to gain invaluable insights into the management and leadership field, and more so, those keen on understanding how to foster intentional professional relationships while building a thriving career.

    By lending your ears to this interview, you'll undoubtedly equip yourself with practical strategies for workforce management, fostering constructive relationships, and personal development, making you a better leader, colleague, and individual.

    Here are the reasons why you should listen to the full interview:

    • Discover Coleen's unique lens for analyzing commercial terms and her outstanding approach towards team management.
    • Learn how to train your team and target areas of improvement while building professional relationships in the workplace.
    • Understand the importance of self-confidence, openness to training, mentoring, and honesty in personal and professional growth.


    Resources


    Interview Highlights

    Managing an Operational Team 

    • Coleen stresses the importance of critically analyzing commercial terms.
    • She advises against blindly signing on the dotted line, emphasizing the need to read and understand all aspects.

    "Right now, what I do is manage an operational team dealing with client requirements. We don't just sign the fine print; we read it."

    Approaching Team Training

    • Breaks down her unique approach towards team training.
    • Coleen encouraged individual training and identifying areas of improvement.

    "I've always encouraged one-on-one coaching or training. It's about addressing areas for improvement."

    Building Relationships 

    • The importance of establishing a professional relationship before a personal relationship at the workplace.
    • She speaks against promoting someone solely due to relationship ties while emphasizing the need for proper grooming.

    "You have to build professional relationships first, then friendships. And promotion shouldn't be just because someone won; they need to be groomed."

    Emphasizing on Self-Belief and Openness

    • The need for individuals to have self-confidence and be open to correction and mentoring.
    • Importance of maintaining honesty, even in cultures where that might be challenging.

    "Staff ought to have a sense of self, confidence, and openness to training, correction, and mentoring. Honesty is still very challenging in the Filipino culture, but it's critical."




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