Adam Lynn, the founder of Breakaway Music Festival and Prime Social Group, spoke with Music You’re Missing host Brendan Jeannetti where he shared insights into the world of music festivals, his vision for Breakaway's expansion, and provided valuable advice for both artists and industry professionals.
Breakaway Music Festival's Evolution: Adam Lynn began the conversation by discussing the origins of Breakaway Music Festival and the careful selection of host cities. He highlighted the importance of targeting cities with vibrant college demographics, aiming to offer a festival experience that's accessible and affordable for the local audience. Boston, as the newest addition to the Breakaway family, represents an exciting expansion for the festival.
The Silent Disco Experience: Breakaway Festival is renowned for its Silent Disco stage, offering festival attendees a distinctive experience. With over 40 local DJs set to perform, Adam emphasized the importance of involving the local community. The festival provides a platform for local talent, allowing them to showcase their skills and build their fan base.
The Growth Strategy: Adam Lynn's approach to festival expansion is based on sustainable growth. He highlighted the importance of establishing a strong local presence and gradually scaling up the festival's footprint. This strategy has proven successful, with Breakaway now hosting multiple festivals across the country.
Booking Emerging Artists: One of Breakaway's hallmarks is its ability to spot emerging talent before they reach widespread acclaim. Adam mentioned their excitement about booking up-and-coming artist Knock2 for 2023, emphasizing their track record of discovering future stars. Past successes include booking artists like Kendrick Lamar and Chance the Rapper early in their careers.
Avoiding Festival Oversaturation: Adam acknowledged the challenge of oversaturation in the festival market. He attributed Breakaway's success to a deliberate and measured approach to expansion. The company prioritizes its reputation and takes a cautious approach to growth to avoid potential PR disasters, which have plagued some other festivals in recent years.
Advice for Aspiring Artists: When it comes to aspiring artists looking to perform at festivals like Breakaway, Adam offered valuable advice. He stressed the importance of focusing on building a strong local presence first, proving their value to the festival, and understanding the festival's priorities and goals. When reaching out to festival organizers, Adam advised artists to be concise, provide value, and, if possible, demonstrate a significant local following or the potential to drive ticket sales.
Adam Lynn offered a fascinating glimpse into the inner workings of Breakaway Music Festival. His insights provide valuable guidance for both emerging artists and industry professionals aspiring to make their mark in the music industry. Breakaway's commitment to local talent and measured growth showcases the festival's dedication to providing unforgettable experiences for EDM fans nationwide!
ABOUT BREAKAWAY:
BREAKAWAY Music Festival is the nation’s leading touring music festival providing premium experiences and entertainment to music fans across the nation. The exceptional top 40 lineups feature world-class talent like Chance The Rapper, Halsey, Kygo and Kendrick Lamar, attracting a loyal following. Since its inception in Columbus, Ohio in 2016, the festival has expanded into multiple cities and grown into a two-day, multi-stage event. Breakaway has successfully reached music fans in cities that have traditionally been overlooked by other festivals, bringing superstar performances to diverse local communities. With nearly 100,000 attendees in 2022, Breakaway has become a must-see event for music lovers in Ohio, the Carolinas, Kansas, Michigan, Boston, and northern California, so far.
Breakaway Boston is to be held September 15-16 at The Stage at Suffolk Downs. We're excited to be bringing national talent to the city of Boston including performances by Lane 8, Griz, Porter Robinson, and more! From a community perspective, we plan to hold nearly 12,000+ attendees over the two days.
Our festivals champion music, art, creativity and diverse community celebration in your hometown, offering Gen Z, Millennials and everyone else invaluable interactive experiences. Leave it all behind—and BREAKAWAY.
BUY TICKETS TO BREAKAWAY BOSTON:
https://www.breakawayfestival.com/boston#tickets
FOLLOW ADAM LYNN:
https://www.instagram.com/adamlynn/
https://www.linkedin.com/in/lynnadam/
FOLLOW MUSIC YOU’RE MISSING:
https://www.musicyouremissing.org/
FOLLOW BRENDAN JEANNETTI:
https://www.instagram.com/brendanjeannetti/
https://www.linkedin.com/in/brendanjeannetti/
Music You’re Missing is a top music podcast based in Boston Massachusetts.
