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    MWC 2023 gadgets, Meta's AR / VR roadmap, and TikTok's Bold Glamour filter

    enMarch 03, 2023

    Podcast Summary

    • Exploring the Impact of Events on IndustriesDeloitte helps businesses navigate the present and future, while events like Art Beats in Lyrics and Mobile World Congress provide platforms for individuals and companies to share ideas and shape the future.

      Events, whether they're art exhibitions or tech conferences, have the power to bring people together and shape our world in meaningful ways. Deloitte, through its innovative technology and business acumen, helps businesses navigate the present and envision the future. Art Beats in Lyrics, a documentary about the Art Beats and Lyrics festival, showcases how individuals can make a cultural impact. Mobile World Congress, a major tech event, is where companies come together to showcase new technologies and innovations, even if they're competing against each other. Despite the jokes, these events are essential for driving progress and change in their respective industries. Deloitte can help businesses engineer solutions for their present and future, while events like Art Beats in Lyrics and Mobile World Congress provide platforms for individuals and companies to share their ideas and shape the future.

    • New phones prioritize repairabilityNew phones offer quick battery replacement, water resistance, and repair kits, allowing consumers to extend their device's life and reduce electronic waste

      There are new phones on the market that prioritize repairability, with quick battery replacement and water resistance, challenging the long-held belief that water resistance and repairability are mutually exclusive. This is exemplified by the new Nokia handsets from HMD, which come with color-matched, dangerous-looking repair tools and are sold with repair kits by iFixit. This shift towards repairable phones is significant, as it allows consumers to extend the life of their devices and reduce electronic waste. Additionally, the confusion caused by Nokia's 5G equipment company changing its logo to something similar to Kia, the car company, highlights the power of earned media and the importance of branding in capturing public attention.

    • Branding transforms company image through logo redesign and product innovationEffective branding can shift consumer perception, create memorable stories, and set companies apart through logo redesigns and innovative products.

      Effective branding can transform a company's image, as seen with Kia's logo redesign and Nokia's updated logo. Kia's new logo, inspired by the shape of a car key, has helped shift consumer perception and create a memorable brand story. Nokia, on the other hand, opted to keep its iconic name but modernized the logo to better reflect its current business focus on cell towers and enterprise software. The Motorola Riser, a rollable phone concept shown at MWC, represents an innovative step forward in mobile technology, potentially setting Motorola apart from competitors. These examples demonstrate the power of strategic branding and product innovation in shaping a company's public image and market position.

    • New rollable screen technology for mobile devicesMotorola's new rollable screen phone, called the 'riser', offers a more compact design that expands when needed, addressing usability and durability concerns of foldable screens.

      Tech companies are continuing to innovate with new foldable and rollable screen technologies for mobile devices, aiming to provide consumers with more versatility and functionality in their portable devices. Motorola's rollable screen phone, which has been dubbed the "riser," is an example of this trend, offering a more compact design that can expand when needed. This is a departure from earlier attempts at foldable screens, which faced challenges in terms of usability and market acceptance. Lenovo's CEO, Yang Wanqing, has expressed confidence in the new rollable screen technology, indicating that it represents a significant improvement over previous attempts. The rollable screen phone could potentially offer a more seamless user experience compared to foldable screens, which have faced issues with creases and durability. Overall, this innovation in mobile screen technology represents an exciting development in the world of tech, offering consumers new possibilities for how they use their mobile devices.

    • Lenovo's Dual-Screen Laptops: Pushing BoundariesLenovo's dual-screen laptops continue to innovate, offering usefulness and affordability, despite initial skepticism. Their commitment to experimentation may lead to the norm in future tech.

      Lenovo's innovative dual-screen laptops continue to push boundaries in the tech industry, despite initial skepticism. The latest model, which can be used for both work and entertainment without raising suspicion, has been praised for its usefulness and shocking affordability. While some may not be convinced, others appreciate Lenovo's commitment to experimentation and their ability to bring wacky concepts to the mainstream. The tech world is always full of surprises, and it's important to keep an open mind to new possibilities, even if they seem far-fetched at first. Lenovo's dual-screen laptops are a prime example of this, and they may very well become the norm in the future. As technology continues to evolve, it's important to remember that innovation often starts with taking risks and pushing the envelope.

    • Meta's Challenges in AR/VR and MetaverseMeta faces product issues, layoffs, and market changes in its AR/VR and metaverse plans, but remains committed with a roadmap to reinvigorate teams and investors. With 20 million Quest headsets sold, affordability has been key to success, but raising prices for the next model may limit growth.

      Meta, formerly known as Facebook, is facing challenges in its AR/VR and metaverse plans, as shown by product issues, layoffs, and market changes. Despite this, they presented a roadmap to reinvigorate their teams and investors, providing valuable insights into their plans and revenue sources. Meta has sold around 20 million Quest headsets, with the Quest 2 being the most popular. The upcoming Quest 3 is expected to be more expensive, raising questions about how Meta will grow its market. The success of the Quest line, particularly the Quest 2, has been driven by affordability, making it a challenge to maintain this pricing strategy while also improving the product. The market potential for VR is significant, but Meta needs to address these challenges to maximize its growth.

    • Focusing on great games and expanding ecosystem for Quest's successMeta needs to prioritize gaming on Quest to attract and retain customers, similar to Microsoft and Sony's console strategies.

      For Meta and their Quest headsets to be successful, they need to focus more on creating great games and expanding their secondary ecosystem, similar to what Microsoft and Sony do with their consoles. The Quest 3, with its new apps and games, is a step in the right direction, but Meta still needs to build a larger audience and monetize their device effectively. The comparison to the Xbox One's misstep in trying to be a Windows PC for the living room highlights this point. The Quest series should prioritize being a top-tier gaming platform to attract and retain customers. The ongoing development of the Quest series will likely involve several revisions before they fully capture the market's attention.

    • Meta shifting focus from VR to AR and smartwatchMeta aims to reduce reliance on Apple by developing AR glasses and a smartwatch for a more immersive user experience, with a neural interface-enabled watch acting as a control surface.

      Meta, formerly Facebook, is making a strategic shift from virtual reality headsets like the Quest 2 towards mixed reality devices, including AR glasses and a smartwatch, as they aim to reduce reliance on Apple's platform and create a more immersive user experience. Mark Zuckerberg recognizes the limitations of building products dependent on Apple and is instead focusing on developing a headset where users can live a more integrated digital life, with a smartwatch acting as a control surface. The AR glasses, expected in 2025, will feature a screen in the lens for notifications, translation, and QR code scanning, and will be controlled by a neural interface-enabled smartwatch. This move represents Meta's ambition to expand beyond its current offerings and create a more self-contained digital ecosystem.

    • Apple's entry into smart glasses market with non-AR techApple introduces sunglasses with a display and control system, seen as an interim step towards AR glasses. Facebook plans to release true AR glasses in 2027, but industry faces challenges in display tech and privacy.

      Apple is entering the smart glasses market with a product that is not AR glasses, but rather sunglasses with a display and control system. The glasses are expected to use existing technology like tiny lasers and reflective apparatus, and will be capable of features like notifications and translation. Apple's product is seen as an interim step towards AR glasses, which are still facing challenges in terms of display technology and privacy concerns. Facebook, on the other hand, is reportedly planning to release its first true pair of AR glasses, codenamed Orion, in 2027. The industry is currently relying on pass-through technology for AR experiences, but a breakthrough in display technology is needed for true AR to become a reality. The race for AR glasses is on, with tech giants like Apple and Facebook leading the charge. However, privacy concerns and the lack of a viable display technology remain major challenges.

    • Challenges in creating functional AR glassesSignificant advancements needed in technology for low latency, battery life, and optically transparent displays for everyday use AR glasses

      The technology required for functional and effective augmented reality glasses is still a significant work in progress. The various components, such as cameras, computers, displays, and internet connectivity, each face numerous unsolved challenges. For instance, achieving low enough latency for real-time augmented reality experiences remains an open question, especially given the current state of 5G networks. Additionally, the need for a battery that can power all these features all day and a display that is both thin and optically transparent enough to be worn as glasses adds to the complexity. Despite the progress being made, there is still a long way to go before we have functional, everyday use augmented reality glasses.

    • Elon Musk's Chaotic Week: Twitter Layoffs and Tesla's Flop Investor DayElon Musk's disruptive actions at Twitter and Tesla, including layoffs, internal issues, and regulatory conflicts, have led to chaos and potential financial risks.

      Elon Musk's chaos at Twitter continues to escalate, with layoffs, internal issues, and potential conflicts with major markets like China. At Tesla's Investor Day, Musk and his deputies presented plans for innovation and expansion, but failed to deliver new announcements, leading to a price collapse. Musk's unfiltered tweets and disregard for regulations have put him at odds with various entities, including the SEC and Chinese government, potentially jeopardizing Tesla's financial success. The ongoing turmoil at Twitter and Tesla highlights Musk's penchant for disruptive innovation and his tendency to push boundaries, but also the risks and challenges that come with such actions.

    • Tesla's Focus on Renewable Energy and AI's Role in Social MediaTesla pushes for energy efficiency, using less than 30% of nickel supply for batteries. TikTok's new Bold Glamour filter uses AI for deepfake effects.

      The automobile industry is evolving rapidly, with companies like Tesla and Rivian leading the charge towards more efficient manufacturing processes and the integration of advanced technology. Tesla's recent event showcased their focus on renewable energy and energy storage, aiming to use less than 30% of the world's nickel supply for their battery production. However, investors and fans were expecting to see new car models, leading to some disappointment. On the tech front, TikTok introduced a new AI filter called Bold Glamour, which uses generative adversarial networks (GANs) to replace faces with more attractive versions, creating a deepfake effect. This filter is a significant development in the use of AI for content creation on social media platforms. Tesla's CEO, Elon Musk, continues to make headlines for his bold plans and unconventional management style, leaving some wondering about his focus and priorities. Overall, these advancements highlight the intersection of technology, manufacturing, and entertainment, shaping the future of industries and consumer experiences.

    • TikTok's AI-generated makeup filters sparks debateControversial filters use AI to alter faces, raising concerns over beauty standards and mental health impacts.

      TikTok's new AI-generated makeup filters have sparked controversy and intense debate, with some viewing it as a form of psychological warfare or an unhealthy influence on young women, while others see it as an impressive piece of technology. The filters, which use generative adversarial networks to remap users' faces in real-time, have been compared to heavy contouring and have been available in other cultures for years. However, the recent attention and backlash in the US have led TikTok to remain silent on the technology. The debate raises questions about the role of social media in shaping beauty standards and the potential impact on mental health. Ultimately, the filters represent a complex intersection of technology, culture, and societal norms.

    • AI in unexpected places: CNET's shift to AI-generated contentMedia companies turn to AI for cost savings and SEO, but the authenticity and quality of generated content remain concerns. Bing adds personality tools, but falls short of being a viable search engine replacement.

      The use of AI in content creation is becoming increasingly prevalent, even in unexpected places like CNET, where the editor-in-chief is now leading the charge in creating AI-generated content. This shift is a response to the financial pressures faced by media companies and the lure of search engine optimization. However, the quality and authenticity of such content are questionable, as seen in the example of an Otter AI bot accidentally joining a staff meeting. On the other hand, Bing, Microsoft's search engine, is trying to differentiate itself by adding personality tools, but it still falls short of being a viable search engine replacement. The future of search and content creation remains a complex and evolving landscape.

    • Microsoft's Bing: A Key Business Model for Microsoft Despite Not Challenging Google's DominanceDiscussed Microsoft's Bing, its importance to Microsoft's revenue, and the focus on search advertising. Explored the history of Crunchyroll, its transition from a pirate platform to a legitimate streaming service owned by Sony. Debated the necessity of high-speed internet for streaming services and discussed the impact of AI on technology.

      While Microsoft's Bing search engine may not directly challenge Google's dominance in terms of revenue, it's still an important business model for Microsoft. However, the money is primarily in search advertising, and other business models, like Sony's streaming service, may not generate the same level of revenue. The discussion also touched upon the history of Crunchyroll and its evolution from a pirate platform to a legitimate streaming service owned by Sony. Another interesting topic was the debate over the necessity of high-speed internet for streaming services, with some arguing that it's essential for uncompressed 4K content, while others believe it's an unnecessary expense. Lastly, there was a discussion about the impact of AI on technology, with the example of ChatGPT providing misinformation about HDMI cables being a cause for concern. In essence, the conversation revolved around the importance of various business models, the evolution of streaming services, and the role of AI in shaping technology.

    • HDMI cables and Microsoft's iMessage workaroundMicrosoft enables iMessage on PCs using a notification standard, while some argue about the superiority of gold-plated HDMI cables.

      There are differences in HDMI cables, and some, like Monster cables, are considered superior due to their gold plating. Microsoft made headlines this week with its hacky workaround for using iMessage on PCs via PhoneLink. Despite controversy, Microsoft is using a notification standard to pass iMessage notifications to computers, allowing users to respond. Meanwhile, Elizabeth Warren continues her push for interoperability, and the Vergecast team shared their excitement for upcoming episodes, including a live episode at South by Southwest. In other news, a new documentary, "Art Beets and Lyrics," explores the origin stories of the Art Beets and Lyrics founders and their roles in turning a humble art show into a cultural phenomenon.

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