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    About this Episode

    Do you struggle finding a place that index all the local available resources? Or maybe you need to look for a specific state or national program to support your nonprofit? If you don’t know where to start, stay tuned because on this podcast we are going to explain all the details about Aunt Bertha.

    Aunt Bertha created a social care network that connects people and programs — making it easy for people to find social services in their communities, for nonprofits to coordinate their efforts, and for customers to integrate social care into the work they already do.

    Maybe your nonprofit services are already listed there, and you don’t even know… don’t worry we are going to explain how to use this amazing tool.

    During today’s conversation, here’s what you will learn:

    -How to use social care network to find local, state and national services

    -How to update info about your organization into Aunt Bertha

    -How to partner with other nonprofits

    -How to integrate different systems with Aunt Bertha

    -How to track the referrals you have received

    Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website 

    Nonprofits - Wity and schedule a quick call if you are interested in having a mentor. How to contact Betina Pflug? Send us an email at podcast@wity.tech
    www.wity.tech

     


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    If you have any questions, comments, ideas, or would like to participate in future podcast episodes, don't hesitate to contact us through our email at podcast@wity.tech

    Recent Episodes from Wisdom for Nonprofits Podcast

    Strategic Planning and Its Effective Implementation Tactics

    Strategic Planning and Its Effective Implementation Tactics

    In this episode, Jennifer shares invaluable insights into strategic planning and effective implementation tactics. From executive leadership to performance analytics, she delves into key strategies and best practices for guiding organizations towards their goals.

    Key Topics Covered:

    - The step-by-step process of strategic plans

    - Utilizing tools for seamless implementation of strategic plans

    - Harnessing the power of the Vision narrative

    - Ensuring successful implementation

    - Monitoring progress

    - Identifying key stakeholders

    - Integrating personal goals into your strategic planning efforts

    With a bachelor's degree in Finance and master's degrees in Business Administration and Health Services Administration, Jennifer is a recognized authority in her field. She holds prestigious certifications including Life Fellow of the American College of Healthcare Executives and Nonprofit Board Consultant (BoardSource), among others.

    In addition to her professional accolades, Jennifer is a best-selling author, national speaker, and the host of the Senior Living Visionaries podcast.

    Tune in to gain valuable insights from Jennifer's wealth of experience and expertise!

    Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

    How to contact Betina Pflug? Send us an email at podcast@wity.tech

    www.wity.tech

    https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

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    Insights on Website Redesign and Digital Marketing

    Insights on Website Redesign and Digital Marketing

    In this episode of "Wisdom for Nonprofits," join host Betina Pflug as she explores the world of website redesign and digital marketing strategies specifically tailored for nonprofits. Betina is joined by David Pisarek, an expert in designing and creating brands, websites, and digital solutions for non-profit organizations.

     

    David's journey into the world of technology and gadgets started at a young age, leading him to become a seasoned professional in the field. With years of experience working with various organizations, including non-profits, David founded Wow Digital Inc., dedicated to helping non-profit, NGO, charitable, and community-based organizations in Canada.

     

    Betina Pflug, our knowledgeable host, is a success coach specializing in empowering expat entrepreneurs and executives. With a focus on work-life balance and supporting individuals in their new environment, Betina brings a wealth of expertise to the conversation.

     

    Together, Betina and David dive deep into crucial questions surrounding website redesign and digital marketing for nonprofits. They discuss how a well-designed website can enhance a non-profit's mission and impact, the importance of accessibility, effective communication with website development agencies, leveraging SEO and digital marketing strategies, and much more.

     

    Tune in to gain valuable insights and practical strategies that can help your nonprofit thrive in the digital realm. Whether you're planning a website redesign or looking to enhance your digital marketing efforts, this episode is packed with wisdom and actionable advice.

     

    Join Betina Pflug and David Pisarek on this enlightening journey to uncover the secrets of website redesign and digital marketing for nonprofits.

     

    If you want to know more about Betina’s work, visit the website www.wity.tech and schedule a quick call if you are interested in having a mentor.

     

    How to contact Betina Pflug? Send us an email at podcast@wity.tech

    www.wity.tech

    https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

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    https://www.linkedin.com/in/betinapflug/

     

    How to contact David Pisarek? Send him an email to david@wowdigital.com

    Instagram -  https://www.instagram.com/wowdigitalinc/

    LinkedIn - https://www.linkedin.com/company/wowdigital/mycompany/

    Facebook - https://www.facebook.com/wowdigitalinc

    Website - https://wowdigital.com/david/

     

     

     

    Boosting Donor Retention Through Appreciation Marketing

    Boosting Donor Retention Through Appreciation Marketing

    Welcome to "Wisdom for Nonprofits," the podcast dedicated to empowering nonprofit professionals with valuable insights and strategies to excel in their work. Join us as we explore the latest trends, best practices, and innovative ideas shaping the nonprofit sector.

     

    In each episode, your host Betina Pflug, a seasoned nonprofit specialist and small business mentor, shares her expertise and invites industry leaders to share their unique perspectives. Together, they delve into a wide range of topics, including fundraising, donor engagement, marketing, leadership, and organizational development.

     

    In our latest episode, "Boosting Donor Retention Through Appreciation Marketing," we are thrilled to have David Wachs as our guest. David is a serial entrepreneur and the founder of Handwrytten, a groundbreaking platform that brings back the lost art of letter writing through scalable, robot-based solutions. With Handwrytten, major meal boxes, eCommerce giants, nonprofits, and professionals can enhance their connections and build strong relationships with their audience.

     

    Before starting Handwrytten, David founded Cellit, a leading mobile marketing agency, which was later acquired by HelloWorld. With his expertise in outbound marketing, improving client retention, and sales automation, David brings a wealth of knowledge to our discussion on donor retention strategies and the importance of appreciation marketing in the nonprofit world.

     

    Together, Betina and David provide valuable insights, practical tips, and inspiring stories to help nonprofit professionals enhance their donor relationships, increase retention rates, and achieve long-term success in their missions.

     

    Tune in to "Wisdom for Nonprofits" and join our community of passionate individuals dedicated to making a difference. Each episode is filled with wisdom, actionable advice, and inspiration that will empower you and your organization to thrive in the nonprofit sector.

     

    Don't miss out on this opportunity to gain valuable insights from industry experts and take your nonprofit journey to new heights. Subscribe to "Wisdom for Nonprofits" on your favorite podcast platform and embark on a transformative learning experience.

     

    Remember, together we can create a brighter future for our communities. Let's make a difference, one episode at a time.




    If you want to know more about her work, visit the website www.wity.tech and schedule a quick call if you are interested in having a mentor.

     

    How to contact Betina Pflug? Send us an email at podcast@wity.tech

    www.wity.tech

    https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

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    How to contact David Wachs? Send him an email to david@handwrytten.com

    Instagram - @handwryttennotes

    Linkedin - https://www.linkedin.com/in/davidwachs

     

     

    How to Start the Fiscal Year Best Practices

    How to Start the Fiscal Year Best Practices

    Join host Betina Pflug, a seasoned entrepreneur, business and life coach, and nonprofit advocate, as she delves into the world of nonprofit management in this episode of Wisdom for Nonprofits. With over 25 years of experience, an MBA from Rotman School, and multiple coaching certifications, Betina is passionate about helping individuals and organizations achieve their goals and bring balance and enthusiasm to their daily activities.

     

    In this episode, Betina interviews guest Sean Hale, an expert in nonprofit administration with more than 20 years of experience, discussing how to start the fiscal year on the right foot. This conversation covers essential topics such as audit preparation, budget timing, fiscal year-end, self-advocacy, and strategies for those new to nonprofit leadership roles.

     

    Whether you're a seasoned nonprofit professional or just starting your journey, this episode is packed with valuable insights and best practices that will help you navigate the complexities of nonprofit finance and management. Tune in and share this episode with fellow nonprofit professionals to help them stay informed and inspired in their work.

     

    With her extensive knowledge in various fields and a genuine passion for helping others, Betina Pflug's Wisdom for Nonprofits podcast is a valuable resource for anyone seeking to make a difference in the nonprofit sector. Don't miss out on this opportunity to learn from the experts, including Sean Hale, and elevate your organization to new heights of success.

     

    If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

     

    How to contact Betina Pflug? Send us an email at podcast@wity.tech

    www.wity.tech

    https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

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    How to contact Sean Hale? Sen him an email to sean@seanhale.org

    https://www.seanhale.org

    https://www.philanthroforce.org

    Blog: https://www.seanhale.org/blog

    LinkedIn: https://www.linkedin.com/in/seanphale/

     

    The New Normal of Volunteering: Making Time Count

    The New Normal of Volunteering: Making Time Count

    Betina Pflug is an entrepreneur, business and life coach, mother, and marketing specialist with over 25 years of experience. She has a degree in hotel management, an MBA from Rotman School, and three coaching certifications, including life coaching and biopsychology. Betina's entrepreneurial spirit comes from her family's history of self-starters, and she has invested herself in various sectors, acquiring new skills along the way.

    Betina's mission is to help individuals organize their lives and bring balance and enthusiasm to their daily activities. She helps clients invest in their relationships, become more efficient, and find pleasure in everything they do. Betina has also devoted 20% of her time over the past ten years to helping nonprofits' development, educating them on becoming more efficient through technology and marketing strategies.

    She has a podcast called "Wisdom for Nonprofits," where she features proven leaders in the nonprofit sector sharing their experiences, knowledge, insights, and best practices.

    Welcome to "Wisdom for Nonprofits," a podcast that provides insights and expertise to help nonprofit organizations thrive. In this episode titled "The New Normal of Volunteering: Making Time Count," our guest, Tracey O'Neill, a Volunteer Engagement Specialist with over two decades of experience in leading volunteer engagement initiatives, will share her insights on the evolving landscape of volunteering in today's world. We'll explore the challenges that nonprofits face in engaging volunteers in the post-COVID era and question the traditional model of volunteer engagement. Tracey will discuss innovative approaches that can lead to better outcomes for both volunteers and nonprofits, including effective strategies for recruiting and retaining volunteers, building meaningful relationships with them, and leveraging technology to enhance volunteer engagement. Join us as we dive into "The New Normal of Volunteering: Making Time Count." 

    If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

    How to contact Betina Pflug? Send us an email at podcast@wity.tech

    www.wity.tech

    https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

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    How to contact Tracy O'Neill https://www.linkedin.com/in/traceyoneillcva/

    Important links:

    National Volunteer Strategy https://volunteeringstrategy.org.au/wp-content/uploads/2023/02/National-Strategy-for-Volunteering-2023-2033.pdf

     

    The Nonprofit Journey: Is Starting One the Right Fit for You?

    The Nonprofit Journey: Is Starting One the Right Fit for You?

    Welcome to our latest podcast episode, where we explore tips and best practices for nonprofit startups. Our guest, Rebecca Rodriguez, Principal Consultant at For the Philanthropist and author of The Nonprofit Workbook: Tips & Best Practices for Start-ups Serving the Greater Common Good, shares her expertise and offers practical advice for anyone looking to start a nonprofit organization. The episode is hosted by Betina Meyer PFLUG, an entrepreneur, business and life coach, mother, and marketing specialist with over 25 years of experience.

     

    In this episode, Betina and Rebecca cover a range of topics, including common challenges that nonprofit startups face, building a strong mission statement, balancing financial sustainability with social impact goals, leveraging technology and digital channels for fundraising and marketing, ethical considerations in fundraising, building a strong board of directors, and much more.

    Rebecca also gives insights on innovative approaches that nonprofit startups can take to address social challenges and how to ensure that a nonprofit startup's work is sustainable in the long run. She also shares her own experiences and lessons learned in the social sector.

    If you're working in the social sector or interested in starting a nonprofit organization, this episode is a must-listen. You can find it on our website or your favorite podcast platform. We encourage you to share it with your network to help support and elevate the work of nonprofit startups. Join us as we delve into Rebecca's expertise and discuss her latest book, which offers practical advice for anyone looking to start a nonprofit organization.

    How to contact Betina Pflug? Send us an email at podcast@wity.tech

    Visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

    https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

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    https://www.linkedin.com/in/betinapflug/

     

    How to contact Rebecca Rodriguez? Send her an email at info@thenonprofitworkbook.com

    www.thenonprofitworkbook.com

    Instagram -  @r.v_rodriguez

    Facebook - https://www.facebook.com/profile.php?id=100085298762582 

     

    Special Offer: 

    If you buy the book (only available on Amazon) through this link and  write a review and post a photo of them holding the book on IG along with a tip of a takeaway and tag Rebecca Rodriguez (@r.v_rodriguez),  she will offer a 30-minute consult.  This offer is valid through the end of December 31, 2023.


    https://www.amazon.com/dp/B0BCS9JV1T?&linkCode=sl1&tag=0070d33-20&linkId=a6942ae340b8f8ddf9cdf19f312e8cdb&language=en_US&ref_=as_li_ss_tl  

    Be the Change You Want to See in the World

    Be the Change You Want to See in the World

    In this episode, host Betina Pflug sits down with Aicila, a fifteen-year veteran of community organizing, Executive Director of two LGBTQ-serving non-profits, and the founder of BiCurean, a consulting company focused on mission-driven organizations. Betina is an experienced entrepreneur, business and life coach, and marketing specialist with a passion for helping individuals organize their lives and achieve balance and enthusiasm. With over 25 years of experience, Betina has invested herself in various sectors, acquiring new skills that she now shares with her clients.

     

    As a host, Betina brings her innovative and authentic approach to the conversation, guiding the discussion towards important topics such as the challenges facing non-profits today and the role of compassion in effective leadership. Betina's expertise in areas such as innovation, technology, project management, financial literacy, and public speaking also adds depth and perspective to the conversation.

     

    During the episode, Aicila shares her insights and experiences, answering questions about her work as a community organizer, Executive Director, podcast producer, author, and consultant. Aicila and Betina discuss the power of community organizing and mission-driven work, the challenges facing non-profits, and the role of businesses in creating positive social change. They also delve into important topics such as the intersectionality of LGBTQ and cultural issues, the importance of equity in creating work that endures, and the need to balance the need for immediate action with the long-term vision of creating lasting change.

     

    Join Betina and Aicila for an insightful and inspiring conversation on how we can all be the change we want to see in the world. With Betina's extensive knowledge and Aicila's years of experience, this episode offers valuable insights for anyone interested in community organizing, non-profit work, or creating positive change in their own lives and in the world around them.

     

    If you want to know schedule a session with Betina Pflug | Success Coach, visit the website and schedule a quick call. https://wity.tech/how-it-works/

     

    For comment and future episodes suggestions please send us an email at podcast@wity.tech

     

    Wity Social Media: 

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    Youtube: https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

     

    To contact Aicila Lewis, send her an email to Admin@bicurean.com

    Sign up for her occasional email list to stay connected-on her website bicurean.com

     

    Facebook: https://www.facebook.com/BiCurean

    Instagram: https://www.instagram.com/bicurean/

    Linkedin: https://www.linkedin.com/company/bicurean/

    TikTok: https://www.tiktok.com/@bicureanpodcast?lang=en

    Website: www.bicurean.com

     

     

    Why Nonprofits Should Invest In Website Optimization

    Why Nonprofits Should Invest In Website Optimization

    Whether you’re a tech expert or not, investing some time in learning about SEO is super important to bring donors, volunteers and constitutes to your website.

    You have never heard about SEO? Don’t worry we will explain all the details to you in this episode. 

    Having high-quality content and improving your search engine rankings can help a lot your nonprofit.

    Are you unsure where to start? 

    Luckily, on this podcast episode, we are going to cover some important topics like:

    • What is SEO
    • The right time to invest in SEO
    • Best website tool that has SEO embedded
    • How to name pictures in an SEO friendly way
    • The distinction between SEO and paid advertising
    • Google grants process
    • How hosting online events will help you in your positioning
    • Using Google Analytics in your favor
    • Helping donors find you
    • How important it is to translate your content to other languages 
    • Using internal links and external links

    Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

    How to contact Betina Pflug? Send us an email at podcast@wity.tech

    www.wity.tech

    https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

    https://www.facebook.com/wity.coaching

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    https://twitter.com/witycoaching

    https://www.linkedin.com/in/betinapflug/

     

    How to contact Ashley Kochans? Use her contact form on her website 

    Visit https://kochansconsulting.com/ to schedule a call 

    https://kochansconsulting.com/how-to-create-a-keyword-strategy/ 

    Key Items To Consider Before Investing In A CRM Or Migrating To A New One

    Key Items To Consider Before Investing In A CRM Or Migrating To A New One

    Facing technology without frustration. Is that even possible? 

     

    Are you considering investing in a new piece of technology for your nonprofit? Or migrating your CRM to a new one with more features? 

     

    Choosing the right technology platforms for your organization requires aligning the features and packages of the software available in the market to your organization’s requirements and needs. Modern technology has come a long way and plays an important role when fighting for dollars from your donor and foundations. However, with the multitude of platforms available in the market, this choice is even harder; finding the one that works best for your growing organization can be challenging.

     

    As a nonprofit professional or person responsible for implementing a new CRM, the choice can quickly become complicated. To save time and help make the decision easier, we have invited to our podcast a specialist in this field called Patty Breech; she will bring to us key considerations that will help you choose the right tech platforms for your nonprofit.

     

    Patty spent five years working for the BlinkNow Foundation in Nepal, an organization changing the world by empowering Nepal’s youth. During that time, she grew the organization’s social media following by 2600% and tripled the size of the supporter database. She also led a marketing campaign to successfully convince the world to vote for the organization’s founder in the 2015 CNN Hero of the Year award. 

     

    A self-proclaimed data geek, Patty is forever crunching numbers and studying spreadsheets. She loves putting systems into place to help teams work more efficiently. She graduated from Yale University and now lives in Colorado, close to me in Boulder. She is part of The Purpose Collective team and also Consultants for Good.

    Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

    How to contact Betina Pflug? Send us an email at podcast@wity.tech

    www.wity.tech

    https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

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    https://www.linkedin.com/in/betinapflug/

     

    How to contact Patty Breech? Send her and email at hello@the-purpose-collective.com

    https://www.the-purpose-collective.com/ 

    Free Office Hours:

    Struggling with your branding? Not sure how to get unstuck? Just looking for someone to listen for an hour? The team at the Purpose Collective offers Free Office Hours — a 60-minute session for advice and support on any aspect of your digital marketing. Sign up now:  https://www.the-purpose-collective.com/free-office-hours 

    Visit Their Website:

    Visit the-purpose-collective.com for free digital marketing resources and to learn more about our services.

    Valuable content:

    https://www.the-purpose-collective.com/marketer-meetup

    https://docs.google.com/spreadsheets/d/1CRi70Qsneua9MrZ7tQlLiPNWd6EhU-aeIUQQ1mQo9n0/edit#gid=1793188400

    Common Mistakes Organizations Make in Strategic Planning

    Common Mistakes Organizations Make in Strategic Planning

    If you're the leader of a nonprofit organization, you no doubt face a constant barrage of demands and opportunities. And the more successful your organization becomes, the more demands you need to field. For example, your clients want you to provide more or different services; other groups ask you to partner with them; staff members suggest new program ideas and priorities. As a result, you are flooded with new possibilities, and at the same time, you have your own ideas for opportunities to create and seek out. 

     

    Although this is an excellent problem, you can't do it all—and it can be challenging to consider all the options. So how do you decide which opportunities deserve the valuable time of your staff, board, and volunteers?

     

    This is where strategic planning comes in. A strategic plan enables an organization to function from an intentional and active place rather than a reactive one. It streamlines decision-making and acts as a road map for realizing the organization's vision. 

     

    I witnessed the benefits of strategic planning for nonprofits constantly while delivering training for several nonprofits on team building. Yet, I am always amazed at the sector's general fear of nonprofit strategic planning. I get it; strategic planning has traditionally been done so badly that many have given up on the idea. But that's a mistake.

     

    You are just spinning your wheels without a long-term strategy for what your nonprofit is trying to accomplish and how you will marshal people and money to reach it.

     

    Rather than be feared, I invite you to see it from a different perspective. In this Podcast episode, we will discuss the common mistakes when preparing a nonprofit strategic plan. 

     

    I can assure you that the time we spent doing strategic planning will contribute to your success story.

    Betina Meyer Pflug is an entrepreneur, a business and life coach, a marketing and CRM specialist with a passion for supporting nonprofit professionals. She has a degree in hotel management, received her MBA from Rotman School in Canada, and has completed three different coaching certifications, including a specialization in facilitating nonprofits, life coaching, and biopsychology to promote positive mental attitudes for mental and physical wellbeing. If you want to know more about her work, visit the website https://wity.tech/nonprofits/ and schedule a quick call if you are interested in having a mentor.

    How to contact Betina Pflug? Send us an email at podcast@wity.tech

    www.wity.tech

    https://www.youtube.com/channel/UCecY-EZfztdnHutFJ70Teqw

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    How to contact Carl Hamilton? Use her contact form on her website 

    www.gracesocialsector.com

    https://www.linkedin.com/in/carol-hamilton-0052b71/

    Free resources: http://www.gracesocialsector.com/resources.html

    Podcast Mission: Impact Podcast - http://www.gracesocialsector.com/missionimpact

    Download a free resource on strategic planning: http://www.gracesocialsector.com/store/p13/strategic_plan_mistakes.html