Negotiating Your Way to Success in the Apparel Business

In today’s special episode, Rachel is thrilled to welcome back the trailblazer in size-inclusivity, Raquel Vélez! As we reflect on the ever-evolving fashion landscape, Raquel’s insights into the shift from body positivity to body neutrality are not only timely but revolutionary. She eloquently dissects the sensitive nature of industry jargon, advocating for language that uplifts without alienating. Our conversation is a masterclass in thoughtfulness, as we explore the profound implications of embracing our bodies for their strength and ability, rather than their physical form. Raquel's return shines a spotlight on the essential need for mindful communication, ensuring that every individual feels seen and cherished in the world of fashion.

This episode isn't just a discussion; it's a journey through the complex narrative of clothing sizes and the unique hurdles faced by the plus-size market. Together, we confront the myths that shroud clothing tags, stressing that comfort and confidence should always eclipse the arbitrary numbers that dictate size. We tackle the quandaries of vanity sizing and the elusive concept of "true to size" in a world where variety in body shape demands diverse sizing options. We delve into the challenging terrain of sustainable plus-size fashion, addressing consumer reservation, market misconceptions, and the ethical conundrum of crafting affordable yet ethical apparel. 

Raquel Vélez is the Founder and CEO of Alpine Parrot, an outdoor apparel company whose mission is to celebrate and foster equitable access to the outside for people of size. In a previous life she was a robotics engineer and software engineering manager, but now she spends her time focusing on great fit, finding amazing materials, and building an inclusive community centered around body neutrality, spending time in nature, and finding joy in any environment. She was named one of Outside Magazine's Outsiders of the Year in 2021 and Well+Good Magazine's Changemakers in 2023.

To connect with Raquel, you can go to her website: Alpine Parrot

In this episode, you’ll hear:

-A discussion around sizing terminology and embracing body neutrality, while understanding that everyone is on their own journey.

-The importance of education and knowing that what the tag says does not matter.

-True-to-size – what does this even mean??

-What happens when brands bring in additional sizes, but don’t sell them?

-How quality of apparel affects your experience in the activities you’re doing.

We can’t wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

Like, comment & subscribe to my channel here: 

https://www.youtube.com/@unmarkedstreet/

Learn more at https://www.thebusinessofapparel.com
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Celebrating One Year of Podcasting!

In today’s episode, we celebrate an incredible milestone – a full year of the Business of Apparel podcast and Rachel is reflecting on the journey! We've weathered the ups and downs of the apparel industry in 2023, including the loss of significant contracts. These setbacks have only fueled our commitment to resilience and growth, both for Unmarked Street and the industry as a whole.

Our conversation also tackles the complex issue of fast fashion and sustainability. As we explore the high environmental costs of brands like Shein and Amazon apparel, we confront the hard truth about consumer behavior – the gap between the desire for sustainability and the allure of low-cost fashion. It's a poignant reminder of the challenges we face in the industry, from job losses to heavy workloads. Yet, there's hope. Unmarked Street stands firm in its mission to equip apparel professionals with the tools to shine in a competitive job market, advocating for eco-friendly practices.

Wrapping up the episode, we share the evolution of Unmarked Street from our humble beginnings on social media to developing a comprehensive platform, we've tackled budget constraints and the demands of content creation head-on. As Rachel reflects on her growth as a business leader, we invite you to connect with us for all of our social media, podcast, and YouTube content that pave the way for a more informed and sustainable industry. And if this conversation strikes a chord, pass it along to someone who can benefit from our collective insights into the ever-evolving world of apparel.

In this episode, you’ll hear:

-Shout outs and thanks to all of those involved with the podcast and a little glimpse of what goes into creating consistent podcast content.

-Beginner’s luck and the steps beyond - the role it played specifically in Unmarked Street.

-The challenges the apparel industry faced in 2023.

-The importance of creating true demand for sustainability in fashion, not just demanding it without follow-through.

-The unwavering commitment to providing free content and the personal growth Rachel has experienced over the past year.

We can’t wait to hear what you think of this episode! 

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/

What Does it Cost to Build an Apparel Line?

In this episode, Rachel delves into the nitty gritty of launching a custom apparel line. Inspired by last week’s episode with Kelly Roach, we touch on initial funding, gauged customer preferences with merchandising methods like drop shipping, and learned the importance of unique designs. We then dive deep into the realities of the fashion industry, offering a behind-the-scenes look at the steps involved in creating a clothing line, and the strategic planning needed for budgeting and development. You'll come away with a newfound understanding of the costs, from material sourcing to pricing garments for profitability.

Build a solid foundation for your fashion venture by learning the advantages of hourly rates and monthly retainers in apparel development. In this episode, Rachel shares how tapping into the wisdom of industry veterans can change the trajectory of your apparel project. We also discuss the necessity of tech packs and professional guidance when working with manufacturers. With these insights, you're equipped to make informed decisions about hiring the right talent, structuring payment, and allocating your budget for maximum impact on your apparel line.

In this episode, you’ll hear:

-How merchandising is a great way to gauge what your customer wants before diving into creating a custom line.

-The importance of hiring people on your team who have experience and truly know what they’re doing.

-The realities of what costs you will be looking at and the time you should plan to invest in building an apparel line.

-Monthly retainer vs. Hourly costs + real costs associated with each step of the development process.

-How profit can be used correctly to help push your brand forward.

We can’t wait to hear what you think of this episode!

Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
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Building and Scaling an Apparel Brand With a Purpose, featuring Kelly Roach

In this episode, Rachel sits down with the Founder & CEO of Kelly Roach International, Kelly Roach!  Kelly is also the co-founder of the Give Her Courage movement and The Courageous Brand. Together, we unwrap the essence of what it takes to empower young girls through fashion and leadership development. Listen in as Kelly shares the journey of creating a performance apparel line that stands as a wearable sign of courage, designed to instill confidence and self-worth in both women and girls.

Embarking on an apparel brand is no small feat, and this episode is brimming with insights on the hurdles and strategies integral to brand development. We delve into the painstaking process of sample refinement and the unforeseen complexities of working with overseas vendors. Kelly and Rachel dissect the importance of quality, fit, and customer loyalty, offering firsthand experiences that illuminate the significance of patience and a meticulous approach to launching a successful apparel line.

Building a successful brand is akin to playing chess; every move must be strategic and thoughtful. Tune in as we discuss the critical role of ambassador programs, community building, and the shift from creator to marketer. We emphasize the necessity of understanding the financials of inventory investment, pricing strategies, and the power of learning from the missteps of others. Whether you're an emerging designer or an established entrepreneur, this conversation is packed with actionable advice to steer your brand toward enduring success.

In this episode, you’ll hear:

-The story behind the Give Her Courage movement and The Courageous Brand.

-Reasoning and explanation behind the route chosen to start building the apparel brand.

-Mistakes were made - what Kelly would do differently the next time around.

-Realistic timelines and costs associated with building an apparel brand slated for success.

-Spend just as much time on advertising and marketing as you do creating!

We can’t wait to hear what you think of this episode!

Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/

About Kelly Roach:

Kelly Roach is one of the only female founders in the online space to build her company from 0 to 8 figures with 0 debt, investors, or outside funding. Kelly is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.

Kelly is an 11x international best-selling author, Top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes - as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.’s Best in Business. 

Connect with Kelly:

Website: https://kellyroachcoaching.com

Instagram: https://www.instagram.com/kellyroachofficial/?hl=en

LinkedIn: https://www.linkedin.com/in/kellyroachint/

Facebook: https://www.facebook.com/kelly.roach.520

Twitter: https://x.com/kellyroachlive?s=20

Youtube: https://www.youtube.com/c/kellyroach

Podcast: https://podcasts.apple.com/us/podcast/the-kelly-roach-show/id1052353755

The Business of Apparel Podcast Series: Timelines for Success!

In this last episode of the Business of Apparel Series, Rachel wraps up our enlightening journey into the secrets of billion-dollar apparel brands. In this grand finale, we pull back the curtain on the project management side of fashion, exploring the often misunderstood yet crucial world of timelines and calendars. I debunk the myth of the quick turnaround and explain why a nine-month period is the golden window for launching a custom apparel line from concept to consumer. You'll also get a glimpse into the meticulous pre-production phase, understanding the significance of tech packs, prototypes, and how the project management triangle—quality, timeline, and budget—plays a vital role in crafting your brand's success.

Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop

In this episode, you’ll hear:

-Why timelines are one of the most hated topics in the apparel industry!

-Why starting with the end date in mind is ideal when preparing to launch a line.

-Each of the processes involved and their roles.

-A breakdown of the suggested 9-month timeline.

-A deep dive into the Project Management Triangle.

We can’t wait to hear what you think of this episode!

Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/

The Business of Apparel Podcast Series: The Forecasting Process

In this episode of the Business of Apparel Series, Rachel takes us through the intricate art of forecasting in the apparel industry, a task that's as challenging as it is vital for the balance of inventory and customer satisfaction. From the complexities that arise during unforeseen events, like the COVID-19 pandemic, to the essential role of historical sales data in planning for new seasons, we unpack the elements that make forecasting a formidable yet indispensable process. We also delve into the three-tiered strategy of forecasting that can align production with sales targets, a technique especially relevant for those working closely with sales teams or selling directly to consumers.  This episode really sheds light on how a solid forecasting approach is key to sustaining manufacturing relationships and ensuring the timely production of quality goods, insights that could be pivotal to the growth and success of any apparel brand.

Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop

In this episode, you’ll hear:

-How forecasting has changed in the industry, especially since the pandemic.

-The 3 types of forecasts you need to put together for your apparel brand.

-How to use historical data in an initial sales forecast.

-Never send a false forecast - the downsides.

-Learning to lean on your community for helpful feedback and using this in your forecasting.

We can’t wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/

Beyond the Size Tag: Exploring Self-Confidence Through Apparel and Hypnosis with Leslie Thornton

In this episode, Rachel chats with Leslie Thornton, to discuss the transformative journey of self-love and emotional mastery in not just shedding pounds but also cultivating a lasting appreciation for our bodies..  Discovering that perfect outfit in your closet that makes you feel unstoppable can be a game-changer, but what happens when your body changes and the clothes don't fit the same way anymore? We unravel the complex ties between fashion, self-esteem, and health, emphasizing the power of size inclusivity and the need to shift focus from the numbers to a reflection of confidence and comfort in the mirror. Leslie provides insight into the emotional roadblocks of accepting our changing bodies, and together, we underscore the fashion industry's potential to fuel personal empowerment.

During our travels, we've learned firsthand how diverse the world's sizing systems are where our usual size is just a number, and fit is the only universal language. We explore the idea of detaching from the labels and sizes that so often define us, diving into personal stories and cultural insights that highlight the variety of perceptions surrounding body image across the globe. As we close, I invite you to join me in discussing how apparel professionals can harness these insights to foster inclusive brands that encourage self-acceptance and holistic health.

Leslie is the Founder and CEO of Hypnosis for Permanent Weight Loss, an international health coaching program for people seeking mental freedom from food, body, and weight, and is a leading expert in the holistic health space. Leslie is an NLP Trainer, Hypnotist, & certified coach, who has helped 100's of people around the world - overcome the mental obsession with food, body, and weight for good!

In this episode, you’ll hear:

-The importance of having really well-fitting apparel and its impact on your day-to-day life.

-Size numbers mean nothing!

-The difference in sizing across other areas of the world and cultures.

-The process behind learning to transform your thoughts through hypnosis.

We can’t wait to hear what you think of this episode!

Connect with Leslie: https://hpwl.co/

Leslie’s Instagram: https://www.instagram.com/lesliemthornton/

Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
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The Business of Apparel Podcast Series: Numbers Don’t Lie!

In this episode of the Business of Apparel Series, Rachel explores the crucial numbers that will drive your apparel brand towards success. Listen in as I break down the importance of understanding margin percentages, a vital indicator of product health and profitability. I'll share why a margin of 35% or lower could spell trouble for your business when considering the full spectrum of expenses, and offer you an opportunity to further your knowledge through an upcoming free workshop. You won't want to miss the chance to participate in this workshop so that you can immediately impact your business strategy.

We then discuss actionable strategies to increase profitability, from renegotiating with factories to selecting more cost-effective materials, and even adjusting retail prices when necessary. Grasp the intricacies of direct-to-consumer and wholesale margins, and learn how calculating profit margins with both retail price and landed cost in mind is a fundamental driver for growth and financial independence. This conversation is tailored to empower you with the tools and knowledge to help you grow a profitable apparel business.

Sign up for the FREE workshop: https://www.thebusinessofapparel.com/freeworkshop

In this episode, you’ll hear:

-Are you bringing in the profits you need to grow your business?

-Why it’s hard for small businesses to compete with the big box brands.

-Working backwards to figure out your profit margin and the factors that go into the process.

-The importance of SKU rationalization and how this ties into setting appropriate profit margins.

We can’t wait to hear what you think of this episode!

Purchase the Business of Apparel Online Course: https://www.thebusinessofapparel.com/course

Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/

Tailoring Success Outside of the 9 to 5 with Debra Boulanger

In this episode, Rachel sits down with the remarkable Deb Boulanger, founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over, for a candid conversation about the leap from the corporate world to entrepreneurship. Deb shares invaluable insights on harnessing the spirit of an intrapreneur to fuel your own business venture, drawing on her personal journey and the challenges she faced while adapting to the digital marketing landscape. She emphasizes the power of your corporate experiences and the pivotal role of coaching and community in the often daunting early stages of establishing a brand.

Listen in as we explore the mindset shifts essential for budding entrepreneurs, tackling fears and overcoming the scarcity mindset that often accompanies this transition. We dissect the realities of replacing a corporate salary, discuss financial strategies for growth, and celebrate the success stories emerging from Deb’s accelerator program. 

Deb Boulanger is the Founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over. She is also the amazing host of the Life After Corporate Podcast. With 27 years of experience in launching services, she has dedicated her career to closing the revenue gap for women founders.

In this episode, you’ll hear:

-Characteristics to notice within yourself before you begin your entrepreneurial journey.

-Leveraging corporate experience, the importance of hiring a coach and building a community.

-The value of market research and what to expect early on in your journey.

-Tips for paying yourself and learn where your profits should be!

We can’t wait to hear what you think of this episode!

You can learn more about Deb at her website: https://thegreatdoover.com/

You can also follow her @deb_boulanger on Instagram or on LinkedIn:

https://www.linkedin.com/in/debboulanger-thegreatdo-over/

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Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
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The Business of Apparel Podcast Series: All About Sourcing

In this episode of the Business of Apparel Series, Rachel pulls back the curtain on apparel sourcing. This episode packs a punch with firsthand experiences and expert insights on navigating the complex web of manufacturer partnerships, cost negotiations, and the crucial dance with minimum order quantities (MOQs). Whether it's weighing the pros and cons of local versus overseas production or the art of funding those first crucial purchase orders, this conversation is a goldmine for anyone ready to take their apparel business from concept to closet.

Embark on a journey of financial savvy and strategic sourcing as we tackle the challenges of funding a startup and the allure of low MOQs.. Discover how side hustles can be more than just income diversifiers—they can be the lifeline for your brand's inception and growth. We're not just sharing experiences here; we're equipping you with actionable strategies and highlighting invaluable resources to ensure you can forge ahead with confidence in your manufacturing choices and sustainable practices. 

To wrap up, we delve into the ethical and practical facets of manufacturing that can define or derail your brand's legacy. Learn how to establish a robust relationship with your factory, ensure your products are ethically sourced, and maintain that crucial balance between cost and quality. 

In this episode, you’ll hear:

-Unmarked Street’s role in sourcing for your company.

-The importance of understanding Minimum Order Quantities (MOQs).

-Where is your funding coming from?

-Ethics in factories and cleanliness should be top priority.

We can’t wait to hear what you think of this episode!

Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos

Learn more at https://www.thebusinessofapparel.com
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Connect with us:
https://www.linkedin.com/company/unmarked-street/
https://www.instagram.com/unmarkedstreet/
https://www.facebook.com/profile.php?id=100076027998346
https://twitter.com/UnmarkedStreet
https://www.pinterest.com/unmarkedstreet/