Logo

    Oliver Frese, Chief Operating Officer of Koelnmesse, "The digitalisation of Retail Events (Episode 3)"

    enJune 22, 2021
    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
    Were there any notable quotes or insights from the speakers?
    Which popular books were mentioned in this episode?
    Were there any points particularly controversial or thought-provoking discussed in the episode?
    Were any current events or trending topics addressed in the episode?

    About this Episode

    In today’s episode, I chat with Oliver Frese, Chief Operating Officer of Koelnmesse. 

     

    We discuss how the event industry evolves to the new hybrid era and how digital and live events will complement each other in the future. 

    It’s the third and final episode in this three-part series dedicated to the digitalisation of retail events. Don’t miss the conclusion in the end where I summarize a few of the key points we learned during this mini-series. 

    Recent Episodes from The Retail Influencer

    Vicky Corbeels on how The answer to climate change from Belgian vineyards is not necessarily the same as in other countries

    Vicky Corbeels on how The answer to climate change from Belgian vineyards is not necessarily the same as in other countries

    Climate change affects various aspects of our life and our industries. It is of course also the case in the wine production. But we need to understand the effects in details and also analyse every region and country differently. Perhaps, the effects of climate change are not the same everywhere? Therefore, the answer to climate change should not be the same everywhere. These are all valid questions don’t you think? 

    So, I thought it would be interesting to take a case and to see how the Belgian wine industry is facing the issue. To help us see better and understand the big picture, Vicky Corbeels, Sustainability researcher in the Wine sector came on our microphone for a chat.

    Buy now pay later

    Buy now pay later

    The technique of Buy now pay later is probably familiar to you. But how is it perceived by consumers and how useful is it for retailers? These are valid questions and a recent study by Lightspeed sheds some light on the perception of this concept. Ewout van Rossum, Regional Manager Retail Benelux at Lightspeed came to explain the results of the study.

    Belgium is a wine country

    Belgium is a wine country

    Wine production in Belgium has evolved considerably in recent years, both in terms of quality and volume. Belgian winemakers are exporting all over the world, and retailers are taking an increasing interest in the phenomenon. 

    Delhaize is even a forerunner in this field: in addition to reserving a place for Belgian winemakers on its shelves, the retailer has even collaborated with one of them to create its own brand of Belgian wine, Leo Vinum.  To talk about this project, my guests are Christophe Bollyn, buyer at Delhaize, and Jeroen Houben from Domein Hoenshof.