Orca’s Max Benator Fills In, Netflix Sues Creators Over Bridgerton, Influencer Marketing Spend Numbers Are In, and MrBeast Hits 100M. BTW, Is Live Social Shopping Dead or Thriving?

Here's everything we covered today.

• All things Justin Flom! YouTube, Facebook, TikTok, Instagram.
• Our featured creator this week is Emily Wang! Check her out here on Twitch.
• Reesa Teesa snags CAA deal as 'Who TF Did I Marry?' becomes a TikTok sensation - Tubefilter
• TikTok says its revamped creator fund has increased total creator revenue by over 250% | TechCrunch 
• MrBeast says to stop using his editing style (because he did, too) - Tubefilter 
• I'm Fighting Mike Tyson. -- Jake Paul's YouTube video about it 
• Rooster Teeth Is Shutting Down After 21 Years

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Here's everything we covered today:

• Follow Eric Wei on LinkedIn!
• Karat's new tool, Karat Insights
• Karat Financial website
• Our Creator of the Week Is Suto! Check out our full interview here.
• It's time for the Supreme Court to rule on state laws that concern social media censorship - Tubefilter 
• YouTube is nixing the Kids app for TVs - Tubefilter
• Ludwig's new video with Colin & Samir (we touched on the baker bit)

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Here's what we covered today:

• Ludwig: I Confronted YouTubes 'Scary' New CEO
• Sora, OpenAI's newest model, stuns the internet by turning text prompts into lifelike videos - Tubefilter 
• Marques Brownlee Joins Ridge as Executive Board Member, Equity Investor, and Chief Creative Partner | Business Wire
• Creators on the Rise: alexbegs would like to send a shout-out to Celine Dion - Tubefilter
• MrBeast's latest cover story puts him on the front page of Time Magazine - Tubefilter
• MrBeast reformulates Feastables, says it's now "the best-tasting chocolate ever made by mankind" - Tubefilter
• Former YouTube CEO's son found dead at UC Berkeley

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Here's everything we covered:

• Our Creator on the Rise is KDotDaGawd! Here's our in-depth interview on Tubefilter.
• In her first year on OnlyFans, Lizzy Capri has made $100,000 - Tubefilter
• The Super Bowl's Other Big Winners... Were the Creators?
• Inside The NFL’s Creator Strategy — The Information
• YouTube stars help NFL bring in more viewers, league says
• Kai Cenat becomes Nike's first streamer partner, has "huge" plans - Tubefilter
• Disney takes $1.5 billion stake in Epic Games to build an "entertainment universe" - Tubefilter  
• Meghan, The Duchess of Sussex, Strikes Podcast Deal With Lemonada Media; Will Launch New Show & Distribute 'Archetypes' To All Platforms
• Ryan Trahan embraces sour power with his own candy line - Tubefilter

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Here's what we covered today:

• Our guest today was Sara Wilson! Here is The Brand Yearbook we discussed. You can follow Sara on LinkedIn here.
• Our Creator on the Rise is Nyane! TikTok: https://www.tiktok.com/@nyane
• Coca-Cola cries "Happy Tears" with a TikTok-exclusive flavor - Tubefilter
• Letter from the YouTube CEO: 4 Big bets for 2024
• YouTube now gets 1 billion hours of watch time on TVs each day - Tubefilter
• Joe Rogan Renews at Spotify, but Will No Longer Be Exclusive - The New York Times
• SmartLess is leaving Amazon for $100 million - The Verge
• Why Tim Cook Is Going All In on the Apple Vision Pro | Vanity Fair

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Here's what we covered today:

• Our Creator on the Rise is The Korean Vegan, aka Joanne Molinaro! Here's our write up: https://www.tubefilter.com/2024/01/31/creators-on-the-rise-korean-vegan/
• TikTok, Meta CEOs take heat from Congress in contentious Capitol Hill hearing on child safety - Tubefilter 
• Mark Zuckerberg defends teenage creators’ right to public Instagram accounts | TechCrunch 
• Universal Music Group plans to pull song catalog from TikTok | TechCrunch
• TikTok loses songs from Taylor Swift, Olivia Rodrigo, Drake amid Universal Music Group dispute - Tubefilter
• YouTube celebrates 100 million subscribers across its Music and Premium tiers - Tubefilter
• YouTube ad revenue earns 15% year-over-year bump, hits $9.2 billion in Q4 2023 - Tubefilter
• MrBeast action figures will be coming home for the holidays in 2024 - Tubefilter

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Here's what we covered today:

• MrBeast's X video made $250k in 6 days. But there's a catch. - Tubefilter
• MrBeast's first video for the Chinese market needed only a few hours to get three million views - Tubefilter
• MrBeast is reportedly closing a $100 million TV show deal with Amazon - Tubefilter
• Airrack's YouTuber film school sells to VidIQ - Tubefilter
• Millionaires: For the SaucyTV family, "YouTube is the greatest canvas" - Tubefilter
• Jon Stewart Returns to Host 'The Daily Show'

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Here's what we covered today, in more depth:

• Creator Economy Live 2024: where Josh was this week
• YouTube is restructuring creator management teams - Tubefilter
• Meta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders | TechCrunch
• Instagram and Facebook Will Stop Treating Teens Like Adults | WSJ
• Creators on the Rise: Brandon Contreras and Matt Curiano are ready to give you the homo sapien experience - Tubefilter
• ‘The Sopranos’ is on TikTok now. Capeesh? - Tubefilter

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Here's what we covered today:

• MatPat is stepping down as host of Theory videos - Tubefilter
• TikTok will take a bigger cut from its Shop as it seeks $17.5 billion in annual U.S. ecommerce revenue - Tubefilter
• The kids (and adults) of Recess Therapy will interview stars on the Golden Globes red carpet - Tubefilter
• Creators on the Rise: Jessica McCabe had to figure out ADHD on her own. She doesn't want anyone else to have that experience. - Tubefilter
• How to ADHD - YouTube

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Here's what we covered today:

• Ironmouse just snagged a first-of-its-kind deal with Razer. She hopes it's a sign more brands will embrace VTubers. - Tubefilter
• Introducing ViewStats: A data platform for YouTube creators co-founded by MrBeast (Exclusive) - Tubefilter
• Facebook Drops Video Rev Sharing in Bet Creators Will Like the Alternative — The Information
• Whalar thinks creators have "outgrown" the spaces available to them. So it's opening campuses dedicated to content. - Tubefilter
• Viral Nation launches Ventures unit to help creators sell everything from salad bowls to coffee bags - Tubefilter

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