Pierre Pignault Talks All about Spam

Exploring 2023's Best Emails with Naj Salam
Host: Hillel Berg
Special Guest: Najmah Salam
Sponsor: Kombai – Revolutionizing email design with their innovative Figma plugin that converts any email design to HTML code that works across ESPs and clients, including Outlook.

1. First Design - Email Camp by Email on Acid
2. Second Design - BBC Planet Earth
3. Third Design - Intuit Turbotax

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• Engage with the #emailgeeks community and be part of our conversation.

Personalization is the secret sauce on email marketing.  Everyone knows this.  But why do we still see so many generic emails.  Kelly Haggard is the Stefan Pollard Email Marketer of the Year for 2022 by the ANA Email Excellence Center.   Kelly joined me to discuss the strategy and what she could tell us about her work at Synchrony that earned her the covetted prize.  

It turns out the super personalization is at the heart of it.   But really what makes this podcast so much fun to record is the range of discussions that come out of it.  

I hope you'll enjoy listening to this as much as i had fun recording it. 

Val Geisler is a retention specialist and she's been around the block working for SAS companies and eCommerce as well.  She's even gone ESP side and done great work for Convert Kit and Klaviyo.  Now she's helping mothers by promoting a better breast milk alternative at ByHeart. 

I had such an enjoyable conversation with Val, and I think you'll really enjoy listening to us.  

Some of my favorite lessons that came out.

1. Talk to your customers
2. Turn Retention into Acquisition 
3. Send less email to make more money with Segmentation 
4. Retention is finally cool 

Adam Kitchen is CEO and Founder of Magnet Monster, a Klaviyo Master Elite Email Marketing Agency.  Adam is also one the must follow voices on Social Media where he shares strategies, tips, and much more to help other brands and agencies do more with email marketing.   

Enjoy this coversation with Adam and learn more about him and how he was able to grow his agency to become one of the leading Ecommerce Email Marketing Agencies in the business.  

Whether you're an email marketer or a business looking for a leg up on the competition, I hope you'll enjoy this episode of Inboxing, and gain a lot from it. 

Oh boy was this episode an adventure.  
I apologize if the sound is strange or there are hiccups because recording this episode was a nightmare.  Alyssa was a champ and kept rolling with the technical challenges to create a really great episode of Inboxing.  

Join us to learn what you need to know to stear clear of the spam folder. 

Because no matter how great your emails are they will not do anything if your deliverability is in the toilet.  

So get smarter and enjoy another great episode of Inboxing. 

Jeanne Jennings has been working "Online" since the days that online was what we called the internet.  She told her incredible story, starting at Compuserve in 1989 and taking us through 20+ years of email marketing. 

We touched on the challenges of email marketers, the interesting companies she's worked for, and her role as GM of Only Influencers. 

As always there is plenty to unpack in here.   

So enjoy whatever you're doing and get a little smarter, with Inboxing. 

Meet Michael Johnston, the elusive maestro of email marketing. While he remains a mysterious figure on social media, behind the scenes, he works wonders as the email marketing mastermind for Moosejaw Mountaineering, one of the planet's largest outdoor retailers.

In this captivating episode, join us as we delve into the thrilling world of learning email marketing on the fly. Discover firsthand the challenges Michael faced and the ingenious ways he found to engage diverse audiences by infusing every email with a delightful blend of silliness and fun.

Prepare to witness the magic unfold as we embark on a fascinating discussion about the triumphs and pitfalls of this dynamic marketing realm. Uncover invaluable insights that you can apply to your own marketing endeavors, propelling your strategies to new heights.

Don't miss out on this extraordinary opportunity to gain wisdom from the mind behind the email campaigns that captivate Moosejaw Mountaineering's audience. Tune in for an illuminating conversation that will revolutionize your approach to email marketing!"

Simon is not your typical e-commerce expert or agency professional. Instead, he has carved his own path by building websites and eventually diving into the world of email marketing. His dedication to helping his clients and his empathetic nature have made him one of the leading thought leaders and successful Mailchimp agency partners.

I had the pleasure of chatting with Simon about all things email, and I'm confident that this episode will be enjoyed by many. So, without further ado, let's dive into the world of email marketing with Simon Harper.

Inboxing with Naomi West: How to Make Your Emails More Valuable and Entertaining

In this episode of Inboxing, I interviewed Naomi West, a senior email and lifestyle marketer and product marketing manager at Parcel. We discussed a wide range of topics related to email marketing, including mistakes companies make, how to make emails more entertaining and valuable to subscribers, trends and changes in the email industry, and tools for email marketing. 

Naomi also shared her experience using AI to prompt her copywriting and recommended resources for those in the email space.

Timestamps:

- 00:35 Introduction to Naomi West

- 01:29 Naomi's interest in email marketing

- 04:19 Becoming "Email from Naomi"

- 07:53 Using Abby's cool features for inspiration

- 11:48 Simple things to consider in email campaigns

- 15:03 Making emails interesting and valuable to subscribers

- 20:31 Impactful email series

- 23:18 Using AI for Copywriting

- 28:20 Favorite tools for email marketing

- 35:04 Changes in email with the emergence of new Gmail annotations

- 36:54 Following "Really Good Emails" on Twitter for email wisdom

- 38:00 The potential impact of AI on email marketing

- 40:44 Final thoughts on making email a fun and creative space

- 42:21 Conclusion and call to action for listeners

Length: 43:10

Host: Hillel Berg

Guest: Naomi West

Credits: Produced by Inboxing, edited by [Editor's Name]

Links:

- Parcel: https://www.parcel.io/

- Really Good Emails: https://reallygoodemails.com/

- Google Slides: https://www.google.com/slides/

- Email Preview IO: https://emailpreview.io/

- Canva: https://www.canva.com/

- Figma: https://www.figma.com/

- Notion: https://www.notion.so/

Ian Brodie went from mathematics to marketing, and his methodological approach is very refreshing and probably explains why his book is an Amazon Best Seller for Email Marketing. In addition, he communicates extremely clearly, and there is no doubt that this episode can be a guide for the email marketing perplexed.  

Ian Brodie is the author of Email Persuasion, a book about email marketing with over 150 five-star reviews on Amazon.

Here's a quote from one reviewer, "Email Persuasion Is easily the best training I've seen on email marketing.  There are courses out there that cost hundreds to thousands of dollars and still don't compare to this powerful book."

So bringing Ian as a guest on Inboxing was a great way to get into many great topics for every business owner, particularly for those working in the email space.

So get your popcorn and enjoy a great conversation about how to make magic in your subscribers' inboxes.

Special thanks to Abandoned Cart Expert for their support of Inboxing.  
eCommerce stores lose so many potential long-term customers to abandoned carts.  Imagine your abandoned cart series realizing its potential and converting many more customers.  Head to abandonedcartexpert.com and stop leaking great customers.