Stephen Cusato is the creator behind Not Another Cooking Show, a YouTube channel teaching others how to be better cooks. In the episode we tackle topics like going into debt to pursue your passion, creating a format to your show so you don't have to reinvent the wheel each time you make a video , and how getting 70k subscribers in 2 months effected his content creation.
Not Another Cooking Show YouTube: https://www.youtube.com/notanothercookingshow
Stephen's Instagram: @thefoodfreakk
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Shownotes
(03:01) I would have never done anything that I am doing right now had I been concerned about what other people thought about me
(12:43) Tackling finances as a content creator
(16:08) Starting my channel on a whim and getting 100 subs in a week
(18:13) I can make this work, I just need to float myself long enough monetarily
(19:01) going into credit card debt to pursue your dream
(24:03) YouTube being a better fit than having a show on Food Network
(25:28) how do I branch out from just being known as the pasta guy?
(29:15) how do I get views using the same kind of thumbnail plating food on a cutting board instead of on plates
(30:44) Creating a format to your show so you don't have to reinvent the wheel each time you make a video
(35:20) Why I use a cutting board to plate every thumbnail
(39:09) Why I have a format to my shows
(40:34) The format removes decisions from the creative process
(45:22) Don't be above someone else in the food world
(47:00) My goal is not to be the best chef in the world, it's just to make sure you are better at cooking
(50:12) Talking about the production work that goes into cooking videos, what angles, what cameras, etc. etc.
(50:13) Stephen hates top down shots, or the “Tasty” model, with hands on pans. Why he has his infamous “Mouth Cam” instead.
(52:07) Eliminating the friction to creating videos
(56:44) How Stephen sources his music for his videos
(57:53) I was compensating for my lack of energy with the music that I was using
(59:04) Sacrificing ad revenue just to use a song, that's how important music is to the cut for Stephen
(01:01:39) How do you take the time to interact with your audience?
(01:09:10) Story behind why Stephen's IG handle is the @FoodFreakk and not "not another cooking show"
(01:11:18) Should Stephen start a cooking podcast?
(01:14:21) “Getting 70k subscribers in two months may have screwed me”
