Podcast Monetization: 5 Steps to Creating a Successful Paid Media Strategy with Jay Twining [99]

Choosing to start a podcast is not always a well-paved road, as Kristin discovers in this episode with Justin Thomas, the voice behind the "Becoming a Provider" podcast. Justin, a seasoned podcaster, generously shares the intricacies of his podcasting journey, shedding light on the challenges, excitement, and the profound impact podcasting can have on both the podcaster and their audience.

Kristin and Justin's conversation urges aspiring podcasters to embrace the adventure with authenticity and resilience.

Listen in as Kristin and Justin discuss:

• The  importance of being comfortable with the uncertainty that comes with the creative process of podcasting.
• How it’s necessary to be okay with rebranding and not having everything figured out from the start.
• The  patience required in podcasting, emphasizing that understanding your message, finding alignment, and creating systems that work take time.
• Finding alignment with one's passion and purpose is a key factor in sustaining the momentum throughout the podcasting journey.

Remember, as a podcaster the journey is as significant as the destination. Justin Thomas's story exemplifies the power of authenticity, passion, and resilience in creating a podcast that not only entertains but also inspires. Podcasting is not just about the content you share; it's about the impact your voice can have on others. 

Connect with Justin:

https://www.clthomasfellowship.org/

Listen to Become a Provider Podcast

Quotes from Today’s Episode:

“It’s a labor of love to have a podcast” - Justin

“It wasn’t until after episode 100 that I knew I was doing- Justin

“Our vision is constantly changing”- Justin

Are you looking for guidance? Contact Kristin for Podcast Coaching

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Connect on IG: @kristinfieldschadwick

As a podcaster, content creator, or writer you have a message you want to share with the world but maybe you’ve found yourself feeling lost where to begin?  The process seems complex, confusing, and honestly a bit overwhelming. In today’s episode Kristin welcomes Brian Dixon, writing and marketing coach who offers a refreshing perspective on publishing your message, breaking it down into three main phases: Discover, Share, and Publish. 

It’s easy to get lost in the chaos of marketing and messaging but Brian emphasizes the importance of doing the right things in the right order, steering clear of the pitfalls that many of us get caught up in. 

Listen in as Kristin and Brian discuss:

• Establishing your XYZ statement which is the foundation upon which successful messages are built.
• Consider your message as a product. Offering valuable content upfront serves as the bridge between you and your audience.
• The foundation of your message and to identify the core values, beliefs, and passions that will anchor their message.
• The impact you make builds over time, and being faithful every day is the key to making a significant difference.

Consistency is the key to making a big impact. Be faithful every day in your writing and marketing efforts. Small, consistent steps lead to significant strides over time. Trust the process, and remember that each day is an opportunity to share your message with the world as a podcaster.

Connect with Brian:

https://www.instagram.com/brianjdixon

Are you looking for guidance? Contact Kristin for Podcast Coaching

Looking for a community of podcasters? Join us in Podcast Membership 

Join our FB Community: https://www.facebook.com/groups/podcastcoachingforkingdomentrepreneurs

Connect on IG: @kristinfieldschadwick

Are you avoiding LinkedIn based on myths? LinkedIn might feel like it's not for you and you're not quite sure how to navigate this uncharted territory. However, stepping into new avenues is vital for both your business and podcast growth. In today's episode, dive into LinkedIn with Kristin and Cassandra Thompson, a workplace speaker and trainer, as they uncover the potential of this often overlooked platform.

Listen in as Kristin and Cassandra:

• Unpack the three myths associated with LinkedIn and how they may be holding you back from utilizing its full potential.
• Encourage listeners to challenge the notion that LinkedIn is reserved solely for job seekers or corporate professionals.
• Share invaluable insights to help navigate LinkedIn with confidence and purpose.
• Provide tangible ideas and tools listeners can utilize to elevate their LinkedIn experience.

As you consider avenues for podcast and business growth, remember that LinkedIn might be the untapped resource you've been searching for. LinkedIn holds immense potential for connecting, engaging, and growing within a professional and social community. Discover why LinkedIn is not just for professionals but also a valuable space for podcasters to connect, share insights, and expand their audience reach.

Download Cassandra’s List of 20 Ideas to Post on LinkedIn here.

Connect with Cassandra Thompson through her website https://www.cassthompson.com/

Are you looking for guidance? Contact Kristin for Podcast Coaching

Looking for a community of podcasters? Join us in Podcast Membership 

Join our FB Community: https://www.facebook.com/groups/podcastcoachingforkingdomentrepreneurs

Connect on IG: @kristinfieldschadwick

Have you ever found yourself wondering if leaving a review or giving a rating to a podcast could propel it to the top of the charts? In today's episode, our host, Kristin, is unraveling this common misconception and shedding light on the true impact of podcast ratings and reviews.

In today’s episode, Kristin:

• Walks listeners through the process of leaving a rating and review on Apple and Spotify.
• Shares how podcast ratings alone do not determine a podcast's chart success. While they certainly provide valuable feedback for podcast creators and serve as a measure of audience satisfaction, they don't directly impact a podcast's ranking on the charts.
• Unpacks the value behind leaving ratings and reviews and their ability to help other listeners discover and engage with new podcasts.
• Provides podcasters with specific questions they can use to encourage their audience to leave reviews.

While podcast ratings and reviews may not directly impact a podcast's chart position, they are still valuable tools for engaging with your audience, building social proof, and improving your podcast over time. So, the next time you enjoy an episode of your favorite podcast, don't hesitate to leave a review or rating.

Are you looking for guidance? Contact Kristin for Podcast Coaching

Looking for a community of podcasters? Join us in Podcast Membership 

Join our FB Community: https://www.facebook.com/groups/podcastcoachingforkingdomentrepreneurs

Connect on IG: @kristinfieldschadwick

Monetizing your podcast through advertisements and sponsorships is a tempting avenue, but the burning question lingers – is it the right move for your show? Join Kristin and Tracy, podcast expert for a conversation, where they dissect the core of podcasting, evaluate the true value of advertising, and offer practical guidance to navigate implementing sponsors and advertisements into your podcast. 

Whether you're an experienced podcaster or cautiously stepping into advertising waters, this discussion delivers valuable insights to help you make informed choices while preserving the authentic connection with your audience.

What you’ll hear in today’s episode:

• One key aspect highlighted was the need to weigh the value of advertisements against the essence of the podcast. Is the payment from advertisers worth potentially compromising the authentic connection with the audience? They urged podcasters to consider if the advertising aligns with their podcast's mission and resonates with their listeners.
• Tracy advocated for an organic approach, suggesting podcasters focus on genuinely reaching people. She recommended taking baby steps and carefully monitoring conversion rates, emphasizing the importance of knowing where the audience is and what resonates with them
• Tracy encouraged podcasters to explore new avenues, stating, "Find ways to keep up with things you want to try," and emphasized the value of taking one step at a time, allowing for a beautiful and flexible podcasting journey.
• Tracy encouraged podcasters to embrace a flexible approach, tackling one strategy at a time while remaining receptive to evolving trends and audience preferences.

As podcasters navigate the realm of advertisements and sponsorships, Kristin and Tracy's conversation serves as a valuable guide. They encourage podcasters to prioritize the connection with their audience, approach advertising cautiously, and remain open to continuous learning and adaptation. By embracing these principles, podcasters can strike a balance between monetization and preserving the authentic essence of their shows.

Connect with Tracy:

https://tracyhazzard.com

Want to Learn More About Podcast Monetization:
Listen to Episode 95
Listen to Episode 96
Listen to Episode 99
Listen to Episode 101 

Join Podcast Pre-Launch for FREE! Sign-up here.

Are you looking for guidance? Contact Kristin for Podcast Coaching

Looking for a community of podcasters? Join us in Podcast Membership 

Join our FB Community: https://www.facebook.com/groups/podcastcoachingforkingdomentrepreneurs

Connect on IG: @kristinfieldschadwick

Have you ever found yourself staring at your podcasting equipment, feeling disconnected and disheartened? Perhaps you haven’t hit the record button in weeks, and your podcast now sits on the back burner wondering if your podcast is on the brink of failure?

Kristin welcomes Courtney Elmur, top-ranked podcast host for an encouraging and honest conversation about how feeling discouraged is a natural part of the podcasting journey. Courtney sheds light on the phenomenon known as "podfade" and encourages normalizing conversations around it. She reminds us everyone encounters speed bumps in their journey, and it's essential to understand that success takes as long as it takes. 

What you’ll hear in today’s episode:

•  Amid the challenges, Courtney highlights the tenderness towards yourself and the gentleness needed to navigate the sometimes unpredictable nature of the podcasting.
•  Reflecting on the lessons learned during the setbacks becomes a crucial part of the journey.
• The importance of understanding your listeners. By identifying their problems on an emotional level, podcasters can communicate more effectively. Courtney guides listeners through turning these feelings into vivid verbal pictures, creating a deeper connection with the audience.
• Courtney prompts us to base our content on a real person or experience, encouraging us to take the time to think deeply about who our podcast is truly for.

In the world of podcasting, challenges are inevitable, but with Courtney Elmer's insights, we can transform discouragement into an opportunity for growth. By embracing the tenderness in our podcasting journey, reflecting on our experiences, and connecting with our audience on a deeper level, we can navigate the path to podcasting success. So, hit that record button with confidence, knowing that every step counts on your podcasting journey.

Follow Courtney on instagram @thecourtneyelmer
Connect with her at https://www.theeffortlesslife.co/

Are you looking for guidance? Contact Kristin for Podcast Coaching

Looking for a community of podcasters? Join us in Podcast Membership 

Join our FB Community: https://www.facebook.com/groups/podcastcoachingforkingdomentrepreneurs

Connect on IG: @kristinfieldschadwick

Embarking on a podcasting journey can feel like you’re entering an uncharted territory filled with fears and uncertainties. Kristin is joined by Whitney Lee, a PR strategist, to revolutionize and redefine your approach to podcasting. Together, they delve into the intricacies of the podcasting realm, offering insights and strategies to elevate your game.

We all have fears—judgment, failure, and insecurities. Whitney confronts these head-on, urging you to break free from fears as she shares her own struggles. She challenges you to dig deep, identify your audience, and tailor your content strategically.

What you’ll hear in today’s episode:

• Whitney challenges podcasters to get out of their comfort zones strategically.
• Whitney’s four game-changing tips to amplify your podcast reach.
• Kristin and Whitney discuss the importance behind long-form content and how it isn’t just about holding attention; it's about asserting your dominance as an expert.
• The title of your episode isn't just a label; it's a question that demands an answer within the podcast itself.
• In a world obsessed with overnight success, Whitney throws a reality check.

Podcasting isn't just in the numbers but the journey of self-discovery, perseverance, and the passion of guiding others. With Whitney Lee's guidance, your podcast becomes more than a show; it becomes a testament to perseverance, authenticity, and the thrill of breaking barriers. Just keep going, and let your passion be the fuel that propels you to greatness.  

Quotes from Today’s Episode:
“We all have internal stories”
“The only way to get past fear is to go through it”
“It’s so fun to help the person you once were”

Connect with Whitney
Visit Whitney’s website
Listen to True Story Podcast

Resources Mentioned
Listen Notes App
Tubebuddy

Are you looking for guidance? Contact Kristin for Podcast Coaching

Looking for a community of podcasters? Join us in Podcast Membership 

Join our FB Community: https://www.facebook.com/groups/podcastcoachingforkingdomentrepreneurs

Connect on IG: @kristinfieldschadwick

Experiencing growing pains is a universal aspect of life—those moments where we find ourselves navigating uncharted territories, learning to operate in a different way. Kristin shares a story that resonates with the spirit of every kingdom podcaster, offering a perspective on embracing growth.

Picture this: You're in the midst of growth, and suddenly, panic sets in. It's that instinctual reaction when faced with a new situation, a challenge, or a shift in the familiar. The natural response is to seek a way out, to escape the discomfort. But what if, instead of fleeing, we learn to breathe through the growth process?

When we find ourselves sitting in that space of discomfort, it's an opportunity to recognize that this is where the real transformation happens. Trusting God in the midst of the unknown allows us to breathe, breaking free from the instinct to enter a state of fight or flight.

As kingdom podcasters, we are not exempt from the trials of growth. We, too, face moments of uncertainty and discomfort. But let's encourage one another to breathe through it, to embrace the process, and to find solace in the truth that God is intricately woven into every step of our journey.

Quotes from Today’s Episode:

“There are times when we will be uncomfortably pushed”

“Trust that God is in the process”

“We get to become comfortable with the uncomfortable”

“The end result is going to be growth”

Are you looking for guidance? Contact Kristin for Podcast Coaching

Schedule a Discovery Call with Kristin to learn more: Book a time
Looking for a community of podcasters? Join us in Podcast Membership 

Save your spot in the January Bootcamp: Save your spot here

Wanting to monetize and grow your podcast? Learn more here. 

Have a question? Reach out to Kristin

Join our FB Community: https://www.facebook.com/groups/wholisticpodcasting/

Connect on IG: @kristinfieldschadwick

Imposter Syndrome is a silent struggle that affects many individuals, often leaving them feeling like a fraud despite their achievements. Imposter Syndrome can make you feel like a fake, perpetuating self-doubt and robbing you of the joy you deserve. In today’s episode Kristin welcomes guests John Mollura who shares his  "Saul to Paul moment," a transformative experience where one can surrender to the realization that they are not alone in the struggle with imposter syndrome.

Takeaways from today’s episode:

• John unpacks past traumas and how it can contribute to struggles with imposter syndrome.  However, instead of succumbing to the weight of these experiences, he found redemption in weakness. It's a powerful narrative of turning vulnerabilities into strengths. 
• In the midst of brokenness, there was a moment of surrender for John, allowing mercy to flow in. 
• By acknowledging and embracing the things we are weak in, there's an opportunity for transformation and growth.
• John introduces listeners to one powerful tool offered is the "Archive of Awesome.
• Learning to accept compliments is another crucial tool in helping you understand your value and worth.

Imposter Syndrome is a common struggle that affects many, even those who outwardly appear successful. This important conversation between Kristin and John sheds light on the journey of overcoming this internal battle, emphasizing the role of faith, surrender, and practical tools. With faith and resilience, it's possible to break free from the chains of Imposter Syndrome and embrace a life filled with joy.

Quotes from Today’s Episode:

"I found my rock at rock bottom."

Connect with John

https://johnmollura.com/freestuff

Are you looking for guidance? Contact Kristin for Podcast Coaching

Schedule a Discovery Call with Kristin to learn more: Book a time
Looking for a community of podcasters? Join us in Podcast Membership 

Save your spot in the January Bootcamp: Save your spot here

Wanting to monetize and grow your podcast? Learn more here. 

Have a question? Reach out to Kristin

Join our FB Community: https://www.facebook.com/groups/wholisticpodcasting/

Connect on IG: @kristinfieldschadwick

In podcasting, coaching, and entrepreneurship, diversifying income streams is critical to sustainable growth. Today let's delve into the insights shared by Kristin and Buki, a seasoned Kingdom Wealth Entrepreneur, as they explore five income streams vital for coaches looking to expand their business horizons.

In today's Episode, Kristin and Buki:

•  Advocate for incorporating coaching into your business model. It's a powerful way to connect with clients on a deeper level, offering personalized guidance and support.
• Teach you how to incorporate Kingdom principles into your marketing efforts, creating a positive impact on your community while delivering exceptional coaching services.
• Emphasize the relationship between coaching and podcasting, creating a dynamic platform for reaching a wider audience.
• Stress the importance of persistence, viewing the journey as a longevity game, and maintaining a mindset geared towards growth and success.
• Remind you that the journey might be challenging in the beginning, but the power lies in consistency. This mindset is crucial for coaches navigating the dynamic landscape of entrepreneurship.

Kristin and Buki shed light on the diverse income streams available, underlining the pivotal role consistency plays. Their guidance extends beyond making money but instead encompasses effective marketing strategies and the fulfillment found in meaningful Kingdom work. Their resounding message echoes: keep pushing forward, persist, and continue making an impactful difference.

Quotes from Today's Episode:

“You have to be willing to start small”
“It’s so easy to get discouraged in the beginning”
“There is power in consistency”

Connect with Buki here.

Listen to Kingdom Wealth Conversations Podcast

Are you looking for guidance? Contact Kristin for Podcast Coaching

Schedule a Discovery Call with Kristin to learn more: Book a time
Looking for a community of podcasters? Join us in Podcast Membership 

Save your spot in the January Bootcamp: Save your spot here

Wanting to monetize and grow your podcast? Learn more here. 

Have a question? Reach out to Kristin

Join our FB Community: https://www.facebook.com/groups/wholisticpodcasting/

Connect on IG: @kristinfieldschadwick