Podcasting Your Brand - Your Sponsorship Packages (Podcasting 102)

Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny and I will weigh in on the risk vs. benefit analysis of renaming your podcast. It’s my next Podcasting 102 topic ready to roll for you today, as I close out Season 4 and get ready to bring you Season 5. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)

My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Tip #10 from 2/13/2023: What Should Go into Your Podcast's Website? (Instagram | TikTok)

Tip #56 from 4/19/2023: Reference Your YouTube Channel's Subscribers' Searches for Episode Ideas (Instagram | TikTok)

Pro Podcast Peer: Johnny Pyka from Back of the Cereal Box Network | Back of the Cereal Box on Facebook | Join the Back of the Cereal Box Podcast Saturday Rec Room! | Get Tickets to Beyond Smoke & Mirrors!!!

Link: PYB Episode 56: Naming Your Podcast (Podcasting 101)

Link: Evernest Property Management Show (Formerly 300 to 3,000)

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

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Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are targeting the right potential sponsors for your show. And, finally, she and I will share some tips on how to approach them (and, even FIND them). It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let’s do this…!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)

My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Tip #17 from 2/23/2023: 3 Things to Say to Your Guests Before You Start Recording that Will Smooth Out Your Interviews (Instagram | TikTok)

Tip #73 from 6/7/2023: Starting Your Interviews (Instagram | TikTok)

Pro Podcast Peer: Nicole Walker, Founder of WinHers United

Link: PYB Episode 85: Creating Your Media Kit, with John Jay Wiley (Podcasting 102)

Link: PYB Episode 86: Setting the Table for Sponsorship Sales (Podcasting 101)

Link: PYB Episode 87: Your Sponsorship Packages (Podcasting 102)

Link: Producer Jaime Invited as a Guest on the “WinHers” Podcast!

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

• Instagram: @FlintStoneMedia
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The more you let life’s challenges weigh you down, the harder it is for you to achieve the greatness you were meant for. So, rather than carry a bag full of baggage, just carry the bag–open and ready for opportunity. Today’s Power Mom is determination personified. Michelle Talbert of Her Power Space, was already a mother of small children as she began her power path. And, in those moments where society and naysayers (and even a pandemic) tried to keep her down, she kept pursuing that bag–not that baggage. Time and time again, she released what did not serve her and continued forward to blaze a path not only for herself, but many others as well. She learned that if you let go of the baggage–your trauma, your self-doubt, societal myths, and other people’s expectations–if you can put that stuff down, you’ll be able to pick up everything that is meant for you. And, moving with that energy and building a community to be an example and source of support for others makes her a Power Mom!! Listen in…

Join Our Power Moms Community for More: PowerMomsNetwork.com | Email the Power Moms: PowerMoms@FlintStoneMedia.com

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! Jaime@FlintStoneMedia.com | Follow on Instagram: @FlintStoneMedia

Guest Power Mom: Michelle Talbert from Her Power Space and Her Power Moves

More About Michelle: Michelle Y. Talbert is a recovering corporate attorney who hosts trainings, masterminds and goal-setting intensives for women in business around the country. She is the Founder and Chief Curator of Her Power Space—a woman forward, men welcoming, hospitality-based coworking and event venue serving side hustlers and solopreneurs from her space in Lauderhill, near Fort Lauderdale, Florida. Michelle is a graduate of Cornell University and the University of Pennsylvania School of Law and holds a Certificate in Business Policy and Management from the Wharton School of Business; all achieved while raising her two school-aged children as a divorced, single mom. Originally from New York City, Michelle lives in Broward County, FL.

Link: Visit Michelle’s Power Moms Space and Watch Her Video!

From Producer Jaime: Her Show on Podcasting, Podcasting Your Brand | Her Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Connect with the Show and Leave a Voice Message: PowerMomsPodcast.com

Follow Power Moms on social media:

• Instagram: @PowerMomsUnite
• Threads: @PowerMomsUnite
• Clubhouse: Power Moms
• Facebook: Facebook.com/PowerMomsNetwork
• YouTube: YouTube.com/@PowerMomsUnite

Working on Your Busine

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Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)

My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Tip #23 from 3/3/2023: Guesting on Other Shows to Grow Your Audience... but, You Have to Keep in Mind THEIR Audience (Instagram | TikTok)

Tip #45 from 4/4/2023: Finding Guests: Go Where They are In Real Life (Instagram | TikTok)

Link: Producer Jaime's Disciples Lesson PDF (a favorite “Jaime-ism”)

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

• Instagram: @FlintStoneMedia
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• Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
• Facebook: Facebook.com/FlintStoneMedia
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Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack

Worki

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Production House: Flint Stone Media

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You do not have to travel the difficult roads alone. And, your path to success can be paved with gold laid by a powerful sisterhood. When you have (and accept) the support of those around you, you can achieve greatness! However, that is only half the story. You can also position yourself to bless others by paying it forward. And, that is a philosophy fully embodied by today’s Power Mom, Cindy Metzler from OMM Media, the Sisterhood for Success, and TEDx Boca Raton. She not only champions ideas worth spreading, but this badass butterfly helps everyone she meets grow into their own successes. Cindy is a font of female empowerment and shining example of women helping women. And, THAT makes her a Power Mom!! Listen in…

Join Our Power Moms Community for More: PowerMomsNetwork.com | Email the Power Moms: PowerMoms@FlintStoneMedia.com

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! Jaime@FlintStoneMedia.com | Follow on Instagram: @FlintStoneMedia

Guest Power Mom: Cindy Metzler from OMM Media, the Sisterhood for Success, and TEDx Boca Raton | Follow Cindy on LinkedIn and Instagram (@CindyMMetzler)

More About Cindy: Passionate marketer, working with thought-leaders, change-makers, Fortune 500s, tech companies and start-ups to help build their brands and make an impact. Senior marketing, PR, event, and training professional with expertise in B2B and B2C sectors. Twenty years with variety of clients including Fortune 100s, privately-held companies, and non-profits. Rich experience during dot-com boom through the present in digital marketing, high-tech, startups, e-commerce, IPOs, with expertise in the following industries: technology, leisure, lifestyle, health, hospitality, beauty, wellness, fashion, women-owned-businesses, retail, biotech, and HVAC.

Link: Interview Connections Podcast Guesting Masterclass

Link: Forbes Council Articles by Cindy

From Producer Jaime: Her Show on Podcasting, Podcasting Your Brand | Her Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Connect with the Show and Leave a Voice Message: PowerMomsPodcast.com

Follow Power Moms on social media:

• Instagram: @PowerMomsUnite
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Working on Your Business Expertise? Monetize Your

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Production House: Flint Stone Media

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When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your chances for not only landing the initial sale, but also giving your sponsor an experience they will want to repeat with you over and over again. So, today, I will walk you through preparing everything else you need for sponsorship sales success: your packages, contracts, and more. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)

My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Tip #25 from 3/7/2023: Want to Monetize? Be Clear on Your Branding (Instagram | TikTok)

Tip #67 from 5/4/2023: Be Ready to Podcast at ALL of Your Networking Events (Instagram | TikTok)

Link: Podcasting Your Brand Episode 35: Examining Your Ecosystem (Thoughts Before Launching, Part 3: The Who)

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

• Instagram: @FlintStoneMedia
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• Tik Tok: TikTok.com/@producerjaime
• Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
• Facebook: Facebook.com/FlintStoneMedia
• Twitter: @FlintStoneMedia
• LinkedIn: Producer Jaime | Flint Stone Media
• Clubhouse: @ProducerJaime

Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack

Working on Your Business Expertise? Monetize Your Expertise with Ow

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I am going to explore discovering your natural energy flow, with today’s Power Mom, Mystic Michaela of the Know Your Aura Podcast. And, for this one, I went WAY back–back to October 2019 and my old show, People of Florida. I decided to go back into the coffers, because this was the most direct audio I could think of that talks about your super powers, discovering them, and then developing them into something more and finding your true self. Plus, it is the perfect followup to Rebecca Cafiero’s point on the last episode about moving from your zone of excellence to your zone of genius. So, as you listen in to how Megan honed her own superpower, I want you to think about your own process of discovering and honing yours. Now, let me introduce you to today’s Power Mom, Megan Firester–a.k.a. Mystic Michaela! Listen in…

Join Our Power Moms Community for More: PowerMomsNetwork.com | Email the Power Moms: PowerMoms@FlintStoneMedia.com

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! Jaime@FlintStoneMedia.com | Follow on Instagram: @FlintStoneMedia

Guest Power Mom: Mystic Michaela of the Know Your Aura Podcast | Join Mystic Michaela’s group on Facebook | Follow Mystic Michaela on Instagram (@MysticMichaela)

More About Mystic Michaela: Mystic Michaela (Megan Firester) is an author, podcast host and fourth generation psychic medium who specializes in reading auras, which are the colorful life force energies around individuals. Her true passion is guiding people through spirit to live their own authentic lives. Michaela currently resides in South Florida where she has a thriving practice of personal clients and conducts Aura Reading Workshops and Events. She has been featured in many articles, media and podcasts. Michaela is the author of The Angel Numbers Book , The Psychic Workbook , and her latest book, What's My Aura? She hosts the widely popular podcast - Know Your Aura with Mystic Michaela!

Link: Alan B. Levan | NSU Broward Center of Innovation

Link: People of Florida Episode 1: Mystic Michaela from Boynton Beach and Guest Storyteller Kevin Wiatrowski from Visit Tampa Bay

From Producer Jaime: Her Show on Podcasting, Podcasting Your Brand | Her Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Connect with the Show and Leave a Voice Message: PowerMomsPodcast.com

Follow Power Moms on social media:

• Instagram: @PowerMomsUnite
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• Clubhouse: Power Moms
• Facebook: Facebook.com/

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Production House: Flint Stone Media

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No matter how many episodes and downloads you have, you won’t be ready to secure sponsorships and monetize, if you don’t have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you need a packet that you can hand over, include as an attachment in an email, or provide a link to, in order to give a potential partner an immediate and good sense of three things: 1) who you are, 2) what your show is about, and 3) who your audience is. You need to instantly relay the value of your audience as their customer base and your compatibility for solving that sponsor’s pain points. So, now that you know WHY you need one, listen in to my conversation on creating your media kit with my Professional Podcasting Peer Guest, John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast. We not only get into how to put one together, but you will be amazed at all of the partnership and monetization potential a great media kit can bring–especially when you hear John’s results! Then, check out the episode’s show notes to download our sample kits. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)

My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Tip #12 from 2/15/2023: How to Find Your Perfect Partner--Your Co-host! (Instagram | TikTok)

Tip #39 from 3/27/2023: Mobile Podcasting: Dynamic Microphones are a MUST (Instagram | TikTok)

Pro Podcast Peer: John Jay Wiley of the Law Enforcement Talk Radio Show and Podcast

More About John: John Jay Wiley is a retired Baltimore Police Sergeant, turned Radio and Podcast Personality. His career in the Baltimore Police Department ranged from Patrol, to violent crime suppression special operations units and the investigation of violent drug gangs. During his Police Career he was also detailed to the United States Drug Enforcement Administration, to investigate and apprehend violent narcotics traffickers and gangs. His police career was cut short, during an act of extreme violence, that led to permanent disabling injuries. After retiring from Police work, he began to pursue a career in radio and is now able to combine his two passions with the Law Enforcement Talk Show. The show started as a Podcast in March of 2017 and was recruited by a radio station. It is now syndicated via Talk Media Network and has 110 Affilitte US Commercial AM-FM Radio Stations broadcasting to 35 Million combined population. After airing on radio the episodes are converted to the free podcast version.

Link: Producer Jaime’s PDF on Media Kit Basics

Link: John Jay Wiley’s Media Kit

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Production House: Flint Stone Media

Copyright of Flint Stone Media LLC 2023.

Do you know the difference between your “zone of excellence” versus your “zone of genius”? As a Power Mom, it can make or break your passion, mental health, and likelihood for success, if you take a moment to examine which zone you are living in. Today’s Power Mom guest is Rebecca Cafiero from The Pitch Club, who found success, once she rooted herself in her zone of genius. She combined her past journalism experiences in the corporate world with her parenting superpowers of pivoting and being flexible to create her brand and build her business. And, that makes her a Power Mom!! So, what IS her zone of genius? You’ll find out! Plus, we discuss what she calls the “Pivot with Purpose,” I confess the slightly creepy thing I did at Mom 2.0, and we geek out on building your brand through the power of podcasting. And, she gives us one of the BEST quotes so far on the podcast! So, what is YOUR zone of genius, and are you living in it? Listen in…

Join Our Power Moms Community for More: PowerMomsNetwork.com | Email the Power Moms: PowerMoms@FlintStoneMedia.com

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! Jaime@FlintStoneMedia.com | Follow on Instagram: @FlintStoneMedia

Guest Power Mom: Rebecca Cafiero from The Pitch Club

From Producer Jaime: Her Show on Podcasting, Podcasting Your Brand | Her Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Connect with the Show and Leave a Voice Message: PowerMomsPodcast.com

Follow Power Moms on social media:

• Instagram: @PowerMomsUnite
• Threads: @PowerMomsUnite
• Clubhouse: Power Moms
• Facebook: Facebook.com/PowerMomsNetwork

Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!)

Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros

Additional Support Provided by: Flint Stone Media

Parlay Your Parenthood Superpowers into Success!

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Production House: Flint Stone Media

Copyright of Flint Stone Media LLC 2023.

Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week’s episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning and how often? Plus, I will share some notes on your promotional launch materials and establishing an initial format for your show that can evolve over time. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...!

Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com)

My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops!

Tip #44 from 4/3/2023: Finding Guests: Go Where They are Online (Instagram | TikTok)

Tip #60 from 4/25/2023: Be Careful to not Isolate Your Audio-only Consumers (Instagram | TikTok)

Link (simple descriptive intro): People of Florida Episode 0: New Show Introduction with Jaime Legagneur

Link (hybrid episode): People of Florida Episode 1: Mystic Michaela from Boynton Beach and Guest Storyteller Kevin Wiatrowski from Visit Tampa Bay

Link (sizzle reel of past relevant content): Podcasting Your Brand Season 2 Trailer, Episode 32: Leaning into Podcasting Your Brand

Link (highlight episode with sizzle reel): Power Moms Full Trailer: What is a Power Mom?, with Our Founder, Producer Jaime

Link (simple sizzle reel): Power Moms BONUS Simple Sizzle Reel

Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com

Follow me on social media:

• Instagram: @FlintStoneMedia
• Threads: @FlintStoneMedia
• Tik Tok: TikTok.com/@producerjaime
• Clapper: @ProducerJaime | Join My Group on Clapper: Podcasting with Purpose
• Facebook: Facebook.com/FlintStoneMedia
• Twitter: @FlintStoneMedia
• LinkedIn: Producer Jaime | Flint Stone Media
• Clubhouse:

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Production House: Flint Stone Media

Copyright of Flint Stone Media LLC 2023.