Predicting The Future of Wealth Management Marketing with April Rudin

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Personalization is no longer the exception when it comes to investors’ financial goals—it’s imperative. Investment flexibility is critical to addressing an investor’s unique needs, but the drive for personalization can often lead to a plethora of products and solutions. It’s equally critical for asset managers to understand how to balance a tailored investment experience without overwhelming investors with too many choices. In this episode of Frontier of Finance, Kevin Crowe, Head of Products and Solutions at SEI, shares his insights on how wealth and asset management professionals can use technology to curate a personalized—and better—client experience.

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Custody services provided by SEI Private Trust Company (SPTC), a federally chartered limited purpose savings association and wholly owned subsidiary of SEI Investments Company (SEI). Platform services provided by SEI Global Services, Inc., a wholly owned subsidiary of SEI.

SEI has business relationships with approximately 7,400 financial advisors as of December 31, 2022. The Investment Management Unit (a team within SEI Investments Management Corporation, a wholly owned subsidiary of SEI) has more than 125 professionals as of June 30, 2023.

Investing involves risk including possible loss of principal. There is no guarantee objectives will be achieved nor that risk can be managed successfully. Alternative investments are subject to a complete loss of capital and are only appropriate for parties who can bear that risk and the illiquid nature of such investments.

SEI client experiences are their own and may not reflect the experiences of other clients utilizing SEI solutions. 

This material represents an assessment of the market environment at a specific point in time and is not intended to be a forecast of future events, or a guarantee of future results. This information should not be relied upon by the reader as research or investment advice and is intended for educational purposes only. 

Information in the US is provided by Independent Advisor Solutions by SEI, a strategic business unit of SEI. SEI Investments Canada Company is a wholly owned subsidiary of SEI. 

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The attached article contains forward-looking statements within the meaning or the rules and regulations of the Securities and Exchange Commission regarding SEI's strategic focus regarding geographic expansion and potential investments. You should not place undue reliance on these forward-looking statements, as they are based on the current beliefs, assumptions and expectations of our management, which are subject to significant risk and may change. Some of the risks and important factors that could cause actual results to differ from those described in our forward-looking statements can be found in the "Risk Factors" section of our Annual Report on Form 10-K for the year ended December 31, 2022, filed with the Securities and Exchange Commission. We do not undertake to update any of our forward-looking statements.

Vanguard may be a household name, but it stays true to its humble beginnings and longstanding mission: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success. In this episode, Ben Creary, National Sales Manager for Vanguard Investments Canada Inc. joins us on Frontier of Finance to give us an inside look at this globally known investment company, its four principles for investment success, and why the re-balanced portfolio is alive and well.

Dividends often get a reputation as something to consider during retirement, but they can be helpful in a portfolio from day 1. Boncana Maiga, Managing Director, Portfolio Manager at Manulife Investment Management, joins the Frontier of Finance podcast to talk about all things dividends, from the basics to how to build a strong income strategy.

Over her career, Ingrid Macintosh has had a front-row seat in watching how the industry acknowledges and addresses women investors. The VP Wealth, Head of Sales Enablement, Marketing and Digital Strategy at TD, says we’ve come a long way, but despite out-learning, up-earning, and out-living men, women are consistently retiring less wealthy than men. In this episode, Macintosh shares eye-opening stats on the reality women investors face and tangible changes the industry should make to better serve 50% of the population… Plus, why empowering women investors isn’t just a good thing to do…it’s good for business.

Saving for retirement can be more personalized than you think. For many years, company-sponsored retirement plans were limited to a pre-selected list of mutual funds and annuity contracts. But now, thousands of employers have enhanced their retirement plans to offer greater flexibility and choice: the Self-Directed Brokerage Account. In this episode, we’re joined by Janet Lee, Executive Vice President, National Sales Manager, at The Pacific Financial Group to chat about the opportunity you might be missing out on—and how to help your clients take advantage of it.

A business development company, aka BDC, provides financing to small-and-midsized private companies. Investing in a BDC means you have a unique opportunity to participate in funding your local economy with the chance of an attractive return. Of course, there are some nuances. In this episode, we speak with Michael Petro, Portfolio Manager of Putnam BDC Income ETF, to share his wisdom from 15+ years of investing in BDCs.

Wealth management marketing has changed a lot over the years. No one knows this better than April Rudin, Founder and CEO of The Rudin Group. A pioneer of wealth management marketing, Rudin started her career in one of the most tumultuous times in the financial world: 2008. Since then, she’s helped design top marketing campaigns for some of the world's leading wealth management firms, fintechs, and family offices. In this episode, she shares the wisdom she’s learned over her 15-year career and gives tips and tricks for advisors and marketing executives alike.

You might have heard the saying, “Time in the market beats timing the market.” But what if there was another market that, until recently, accredited investors didn’t have much access to? Private Markets. Consisting of four major groups: Private Equity, Private Credit, Real Estate, and Infrastructure, Private Markets may be the key to building an Ultra High Net Worth Portfolio. In this episode, we’re joined by Jeffrey Shell, Head of Alternatives, Commercial ESG and Innovation, and Lillian Ferndriger, Director, Alternatives Distribution, from BMO Global Asset Management, to go over the Private Markets opportunity and why “Alternatives” might be a misnomer.

This episode of Frontier of Finance is sponsored by BMO Global Asset Management. BMO Global Asset Management is a brand name under which BMO Asset Management Inc. and BMO Investments Inc. operate. Certain of the products and services offered under the brand name, BMO Global Asset Management, are designed specifically for various categories of investors in Canada and may not be available to all investors. Products and services are only offered to investors in Canada in accordance with applicable laws and regulatory requirements.

The viewpoints expressed by the speaker represents their assessment of the markets at the time of publication. Those views are subject to change without notice at any time without any kind of notice. The information provided herein does not constitute a solicitation of an offer to buy, or an offer to sell securities nor should the information be relied upon as investment advice. Past performance is no guarantee of future results. This communication is intended for informational purposes only.

This material was provided to you on the understanding that you will understand and accept its inherent limitations, you will not rely on it in making or recommending any investment decision with respect to any securities that may be issued, and you will use it only for the purpose of considering your preliminary interest in investing in a transaction of the type described herein. An investment in the BMO Partners Group Private Markets Fund (the “BMO PG Fund”) described hereby is speculative. A subscription for units of the BMO PG Fund should be considered only by persons financially able to maintain their investment and who can bear the risk of loss associated with an investment in the BMO PG Fund. Prospective investors should consult with their own independent professional legal, tax, investment and financial advisors before purchasing units of the BMO PG Fund in order to determine the appropriateness of this investment in relation to their financial and investment objectives and in relation to the tax consequences of any such investment. Prospective investors should consider the risks described in the confidential offering memorandum of the BMO PG Fund before purchasing units of the BMO PG Fund. Any or all of these risks, or other as yet unidentified risks, may have a material adverse effect on the BMO PG Fund’s business, and/or the return to the investors.

BMO Global Asset Management (BMO GAM) is a brand name under which BMO Asset Management Inc. and BMO Investments Inc. operate. Certain of the products and services offered under the brand name, BMO Global Asset Management, are designed specifically for various categories of investors in Canada and may not be available to all investors. Products and services are only offered to investors in Canada in accordance with applicable laws and regulatory requirements.

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In March 2023, Silicon Valley Bank, a respected regional bank heavily involved in the start-up and tech ecosystem, collapsed. Online chatter about the bank’s standing sparked a bank run and resulted in the largest financial crisis since 2008. The situation seemingly had ripple effects on other banks, including Signature Bank and Credit Suisse, and has tampered with the reputations of regional banks altogether. Is the caution warranted? What really happened? How should advisors guide their clients during tumultuous times? And what can we expect in the second half of 2023? In this episode, John Hadwen, Director and Portfolio Manager of Global Equity Financials at BMO, breaks it down.

This episode of Frontier of Finance is sponsored by BMO Global Asset Management. BMO Global Asset Management is a brand name under which BMO Asset Management Inc. and BMO Investments Inc. operate. Certain of the products and services offered under the brand name, BMO Global Asset Management, are designed specifically for various categories of investors in Canada and may not be available to all investors. Products and services are only offered to investors in Canada in accordance with applicable laws and regulatory requirements.

New season, new format, new co-host. Season 3 of the Frontier of Finance podcast starts now. Before we look ahead, we’re looking to the past. That’s right, we’re going back to the beginning. CapIntel CEO and Founder James Rockwood is back in the host seat, and he’s now joined by CapIntel CRO and Co-Founder Rob Crnkovic. To kick off their new dynamic as co-hosts, the pair reminisces on the early days of starting a WealthTech company. Learn about James’ short-lived CPA career, Rob’s journey from selling t-shirts to crushing it at Salesforce, and how they ended up together on a mission to help change the wealth and asset management industry forever. Plus, hear what they think about the future of wealth and asset management and what’s to come on this season of Frontier of Finance.