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    Prime Shoppers Spend More

    enJuly 11, 2023
    What essential skills does the Think Fast, Talk Smart podcast teach?
    How much is expected to be generated during Prime Day?
    What are the two retirement savings preferences mentioned?
    What risks are associated with market downturns in retirement planning?
    What factors should be considered when choosing a financial advisor?

    Podcast Summary

    • Improve communication skills with Think Fast, Talk Smart podcastThe Think Fast, Talk Smart podcast, with over 43 million downloads and being the number one career podcast in 95 plus countries, provides valuable insights from experts on effective communication skills.

      Effective communication skills are essential in business and life, and the Think Fast, Talk Smart podcast can help individuals hone these skills. With over 43 million downloads and being the number one career podcast in 95 plus countries, this Webby award-winning podcast offers valuable insights from experts on various communication topics. Prime Day, Amazon's annual sales event, is expected to generate $13 billion in sales for the $1.3 trillion company. Although it's a significant revenue generator, it's essential to remember that some products and services, like traditional light switches and Q-tips, may be challenging to disrupt despite the innovation and competition in the market.

    • Prime Day Insights and Amazon's Expansion into HealthcareAmazon's $13 billion Prime Day sales are a fraction of its overall revenue but crucial for membership growth and insights into consumer behavior. Amazon's healthcare ventures, like One Medical and Clinic, tap into a large market opportunity, despite challenges.

      While Amazon's Prime Day sales of $13 billion are significant, they represent only a fraction of the company's overall revenue. However, the event is important for building and retaining Prime memberships, which have grown to 200 million worldwide. Prime Day also offers insights into consumer spending habits and preferences. Another key takeaway is Amazon's expansion into the healthcare market through One Medical and Clinic. With healthcare representing a large portion of the US GDP, this is a significant market opportunity for Amazon, despite the challenges involved. The success of Prime Day and Amazon's entry into healthcare demonstrate the company's ability to innovate and adapt to changing consumer needs and market trends.

    • Amazon's healthcare expansion faces challengesAmazon's entry into healthcare faces consumer trust issues, complexities of the system, and potential FTC scrutiny, but may still lower prices and offer convenience

      Amazon's expansion into healthcare faces challenges due to consumer trust and the complexities of the healthcare system. The company is under scrutiny from the FTC over allegations of tricking consumers into recurring subscriptions. Despite Amazon's generally positive impact on bringing down prices and convenience, the convenience factor may lead consumers to pay more. Transitioning to healthcare, with its unique complexities, could make it difficult for Amazon to maintain its business model and gain consumer trust. Additionally, the infrastructure and talent attraction required to build out healthcare clinics add to the challenges. The legal proceedings between Amazon and the FTC will likely result in some concessions but are unlikely to significantly change the relationship between Amazon and its consumers.

    • Company culture and incentives impact beyond finesFines may not change behavior unless financially meaningful, cultural issues play a significant role in company actions, and understanding retirement spending style is vital for financial planning

      The culture and incentive structure of a company, as seen in the case of Bank of America's alleged account opening scandal and resulting fines, can have significant implications beyond the monetary penalties. Although the fines may seem insignificant in the context of the bank's balance sheet, the underlying issues speak to the values and incentives that drive the company's behavior. To truly prevent such incidents, fines need to be financially meaningful enough to change behavior. Additionally, understanding one's spending style in retirement, as discussed with Doctor Wade Pfau, can be crucial for effective financial planning.

    • Identifying Retirement Income StylesRetirees can determine their preferred retirement income strategy by taking a profile assessment focusing on probability-based vs safety-first approaches. This can help guide decisions on investments like stocks, bonds, or annuities.

      The Retirement Income Style Awareness profile is a valuable tool designed to help retirees determine which retirement income strategy best aligns with their personality and financial situation. The assessment questionnaire identifies two primary factors: probability-based versus safety-first. Probability-based individuals are comfortable relying on the long-term growth of stocks, while safety-first individuals prefer contractual protection to cover essential retirement expenses. Contractual protection can come from bonds held to maturity or annuities, which offer lifetime income and risk pooling. Ultimately, the Retirement Income Style Awareness profile empowers retirees to make informed decisions about their retirement income strategies based on their unique needs and preferences.

    • Understanding Retirement Risks and SolutionsRetirement planning goes beyond portfolio diversification. New risks like market volatility, sequence of returns, and longevity require protection. Annuities and income-generating products can help, but understanding their differences and trade-offs is crucial.

      Retirement planning involves more than just focusing on total returns and building a diversified portfolio for pre-retirement wealth accumulation. Post-retirement, individuals face new risks such as market volatility, sequence of returns risk, and longevity risk. Annuities and other income-generating products can provide valuable protection against these risks, especially when used to replace a portion of the bond portfolio. It's essential to understand the differences between fairly priced annuities and those that may not provide the desired benefits, as well as the trade-offs between optionality and commitment orientation. By considering these factors and exploring different retirement strategies, individuals can make informed decisions that best suit their unique needs and goals.

    • Understanding Retirement Preferences: Front-loading vs Back-loadingRetirees have different preferences for enjoying their retirement years vs ensuring financial security. Find a financial professional who aligns with your preference and offers a comprehensive solution.

      Retirement planning is a personal decision that requires considering various factors, including investment style, financial professional's bias, and individual preferences regarding front loading versus back loading. Safety and probability, optionality, and commitment are primary factors, while secondary factors like these can help shape an individual's retirement strategy. Those who prioritize enjoying their retirement years now, even if it means potentially reducing expenses later, have a front-loading preference. Conversely, those more concerned with not running out of money before the end of their lives have a back-loading preference. It's crucial to find a financial professional who aligns with your retirement preferences and offers a comprehensive solution that includes both investments and insurance options. With the growing trend of fee-only annuities, it's now possible to find advisors who can navigate both sides effectively. Ultimately, the goal is to create a financial plan that individuals feel comfortable with and will stick to, ensuring long-term success.

    • Understanding Retirement Savings Preferences and Managing Sequence of Returns RiskIndividuals have different retirement savings preferences and face sequence of returns risk. Prioritize saving for future needs or maximize current lifestyle. Manage risk through spending adjustments, portfolio volatility, and buffer assets. Consult a financial advisor and use tools like RESA and funded ratio.

      Individuals have different retirement savings preferences based on their priorities and concerns. Those with a "backloading preference" prioritize saving for potential future needs, while those with a "front loading preference" focus on maximizing their current lifestyle. Another important consideration is sequence of returns risk, which refers to the impact of market downturns, especially in the early years of retirement, on one's retirement income. Strategies to manage this risk include adjusting spending, managing portfolio volatility, and having "buffer assets" such as home equity, borrowing from life insurance, or a large cash reserve. Wade Pfau's book, "Retirement Planning Guidebook," offers insights and tools to help individuals navigate these retirement planning challenges. For more information, visit retirementresearcher.com and consider taking the Retirement Income Style Assessment (RESA) and using the funded ratio tool. Remember, always consult with a financial advisor before making any major financial decisions.

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    John Diehl is senior vice president of applied insights for Hartford Funds. He and his team are

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