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    PwC Economic Outlook on Trust and Prosperity

    enSeptember 03, 2024
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    Podcast Summary

    • Trust and Economic ProsperityHigh levels of trust between people, government, and businesses contribute to faster economic development and growth, but South Africa's trust deficit could hinder our economic progress

      Trust plays a crucial role in economic prosperity, and South Africa's trust deficit could hinder our economic growth. According to PWC's economic outlook, prosperous countries have high levels of trust, which contributes to faster economic development and growth. However, South Africa, with its divided society and trust issues, faces challenges in this area. By focusing on building trust between people, government, and businesses, South Africa could potentially see increased economic prosperity. This idea was emphasized during the Power Business podcast, where Kristi Felloon, a manager and economist at PWC South Africa, discussed the relationship between trust and economic prosperity. The podcast highlighted the importance of trust in economic growth and the need for South Africa to address its trust deficit. This is an often-overlooked issue, but it could have significant implications for our country's future economic prospects.

    • Corruption and lack of trust in South AfricaCorruption and lack of trust in South Africa pose significant challenges for entrepreneurs, including state capture, bending or breaking of the law, xenophobia, and a language of capture and uncaptured, making it difficult to trust the system and navigate the regulatory landscape, potentially deterring entrepreneurs from starting businesses and impacting economic growth

      The pervasive issues of corruption and lack of trust in society, fueled by language and past experiences, pose significant challenges for entrepreneurs in South Africa. These obstacles, including state capture, bending or breaking of the law, and xenophobia, make it difficult for small business owners to trust the system and navigate the regulatory landscape. As a result, entrepreneurs may be deterred from starting businesses or participating in the economy due to the uncertainty and risks involved. The language of capture and uncaptured, which has become prevalent in conversations, further erodes trust and undermines the belief in a fair and just society. These challenges not only impact entrepreneurs but also the overall economic growth and development of South Africa.

    • Trust and Economic GrowthLack of trust increases transaction costs, hinders economic growth, and job creation, requiring active participation from all role players to build a trusting society

      Trust plays a crucial role in economic growth and job creation. When trust is lacking between individuals or entities, transaction costs rise, leading to less productive use of time and resources. This deficit of trust can hinder entrepreneurs from focusing on their businesses and can result in unnecessary expenditures on legal proceedings. To build a trusting society, it requires the active participation of various role players, including government, private sector, civil society, and individuals. While legislation and regulations can help, ultimately, it comes down to people willingly doing what's right. By fostering a culture of trust, we can reduce transaction costs, free up resources for investment, and create an environment conducive to economic growth and job creation.

    • Trust BuildingTransparency and open communication are crucial for building trust between businesses, governments, communities, and media, and can help foster positive societal impact

      Building trust between different elements of society, including businesses, governments, communities, and media, is crucial for positive societal impact in South Africa and beyond. Transparency and open communication are key to establishing this trust. Countries like Norway have recognized the importance of defining and living up to their values, which helps build trust with their stakeholders. South Africans, despite their challenges, possess resilience and can learn from these examples to strengthen their own institutions and relationships. From a business perspective, being transparent about impact on job creation, the environment, and areas for improvement, can help build trust and foster positive community relationships.

    • Trust building factorsCountries with high trust have developed it over centuries. Businesses, academia, and government can communicate positive impacts and fix negative ones using tools like ESG. Building trust is an ongoing process.

      Building trust in a society, especially in countries where trust is lacking, requires a combination of economic and political factors. As highlighted in the discussion, countries like Norway, which have high levels of trust, have developed this over centuries. For businesses, academia, and government, communicating positive impacts and efforts to fix negative ones is crucial. Tools like ESG (Environmental, Social, and Governance) can help businesses contribute to a better society and should be utilized. However, there's no easy answer to fixing the negative elements and building trust. It's an ongoing process that requires consistent effort and commitment.

    • ESG reporting and trust-buildingESG reporting is crucial for building trust with stakeholders, including employees and investors, and addressing ESG factors is essential for economic prosperity and attracting business leaders and innovators.

      Measuring and addressing Environmental, Social, and Governance (ESG) factors is crucial for businesses to build trust and communicate their impact on society and the economy. ESG serves as a framework for assessing a company's impact and making improvements. By providing transparent ESG data, businesses can establish trust with stakeholders, including employees and investors. Trust is essential for economic prosperity, and in an era where distrust is prevalent, the importance of ESG cannot be overstated. Neglecting ESG considerations could deter potential business leaders and innovators from entering the market, further hindering economic growth. Christie, an economist and senior manager at PwC in South Africa, emphasized the significance of trust-building through ESG reporting in a conversation with us. Trust is a valuable asset, and addressing ESG factors is a crucial step towards rebuilding it.

    • Business thriving in challenging environmentsDespite economic instability and system failures, businesses can thrive and contribute to prosperous communities. Trust and faith in the economy and systems are crucial for improvement.

      Despite the trust issues and uncertainties that come with economic instability and system failures, it's essential to remember that there are also numerous success stories of businesses thriving in challenging environments. These businesses have managed to navigate complex systems and processes to grow, contribute to the economy, and create prosperous communities. However, it's crucial not to overlook the importance of trust and faith in the economy and the systems we have in place. Let's continue to strive for improvements and learn from both the successes and failures to build a more stable and prosperous future. You've been listening to a Power 98.7 podcast. For more insights and discussions, visit power987.co.za or subscribe wherever you get your podcasts.

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