Why do consumers behave that way?
Robert Arias, PhD, helps us explore the different ways consumers behave towards the goods they own and what motivates these differences to shed light on the acts of consumption.
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Race and the Marketplace
enJune 18, 2020
About this Episode
Professors of Marketing Akon Ekpo and Jenna Drenten discuss the sources and manifestations of trauma that are experienced daily in the marketplace and how consumers cope with these experiences. Listeners interested in learning more about trauma in the marketplace are encouraged to read Consumer Equality: Race and the American Marketplace or Race in the Marketplace: Crossing Critical Boundaries which is currently made available for free by the publisher.
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