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    Rebuilding a Creative Company with Nancy Reyes

    enOctober 21, 2020
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    About this Episode

    Nancy Reyes is an industry veteran with over 20 years combined agency and client-side experience. She joined TBWA’s New York headquarters in 2016 and serves as the day-to-day operational lead for the agency, as well as the principal liaison across all roster clients, which include Mountain Dew, TD Bank and Hilton Hotels.

    Prior to TBWA, Nancy was VP of Marketing Creative for Verizon, responsible for 360-degree creative product for the brand’s wireless business, which included advertising, retail and social marketing under the “Better Matters” brand platform. Most of Reyes’ advertising career was spent in Goodby Silverstein & Partners’ San Francisco office, where she worked for 11 years on accounts like Adobe, Frito-Lay, Google, Comcast and HP.

    TBWA\Chiat\Day is the New York office of TBWA, known as the Disruption® Company. They help brands find strategic and creative white space through the power of Disruption. Their roster of clients includes world leading brands such as McDonalds, Mountain Dew, Mayo Clinic and adidas. They are considered to be one of thew world's leading creative companies recognised by Fast Company in 2019 and 2020 as one of the  'World's Most Innovative Companies'.

    https://tbwachiatdayny.com

     

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