✋ 🎙️ Reduce your meeting no shows with this simple, proven process.

Would your prospect be surprised that they were listed as an Opportunity in your CRM?

Today, I’ll share the big mistake people make that creates ghosting, slows down closing and reduces conversion.

Ok, so the big mistake I see lots of sellers making is they fail to recognise that the way you open a conversation or an opportunity has a direct impact on the speed and likelihood that any particular deal will close.

The big thing to think of here is INTENT versus INTEREST.

Are the people you’re talking to have any INTENTION to buy or are they INTERESTED?

I might be INTERESTED in your fancy new Software but I might not have any INTENTION to make a purchase.

And there is a really big disconnect and some confusion here from many sellers.

What happens on the sales side is if we carry out a demo with a prospect. That prospect says, “this is better than what I’m using now” and they say they are using a competitor…  typically the salesperson places that prospect as an opportunity into their CRM.

In 45days time that salesperson will complain that that prospect is ghosting them.

This is not true.

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People are twice as likely to say yes to your request than you think.
 
According to Demandbase, Bob Marsh was one of the Top 25 sales executives to learn from in 2022.

He is a keynote speaker and Chief Revenue Officer. 
He has spoken all over the USA, including at events as prestigious as Dreamforce.

In this episode, Bob talks to us about simplifying our approach to sales. He says we often make sales too complex.

Some of the stats he shares to support his point of view is that we now consume an average of 74Gigabytes of information every single day - that's the equivalent of 16 full-length movies.

And our attention spans have reduced from 12 seconds to just 8 seconds.

So, how we sell and how we communicate needs to adjust to meet the new reality.

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Are you just like me and get excited about the prospect of a new client conversation only to get really disappointed when you get a' meeting cancelled' notification a couple of hours out from the meeting?

That really sucks.

Well, chances are you can take some of what we've learnt from booking hundreds of meetings every month and having a no-show rate of only 8%

In this short episode, I'll also share how I 'no-showed'  my own podcast guest due to them making the same mistakes we tell our clients not to make.

Here's our take.
1: Accept the invite immediately.
2: Send a personalised email.
3: SMS or LinkedIn connect/ message.
4: Email 24 hours before the meeting.

Works a treat.
What's your approach?

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I thought a good way to start the year would be with a guest episode from an interview I did very late last year.

The show was called “The Investor Intelligence Podcast” and hosted by a young man called Jacob Keanes, a nice guy a great podcast.

The reason I thought I’d start here is this chat covers a lot of the fundamentals of being good at selling.

And I think that's an excellent place to start the year as we come back from our breaks, and I also think that sales fundamentals are going to be critical to get right for sales success in 2024.

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Kristie Jones is a high-energy, high-IQ, and low-BS sales professional.

There is some great tactical stuff in this episode, delivered in very clear language.

In fact, this episode is so good I shared the pre-release recording with two of my clients so they could access Kristie's ideas as soon as possible.

I knew I was going to enjoy this conversation, and I did.
At a high level, we are discussing how to hold your prospects accountable.

Some of the things we talked about are.

• How to correctly map out your sales process.
• Why we should embrace the tension in sales 
• How to not get ghosted by prospects
• How to stop deals from stalling
• Why do you need to send a “Dear Jane” letter to your prospects once they start ghosting you, and what should be in that letter

This is a terrific, tactical episode.
Look Kristie up via her website or via LinkedIn 👍

https://www.salesaccelerationgroup.com/ 

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We are revisiting Dean Mannix’s very popular episode on how to run your own sales kick-off.  
Not only is it a great episode - it’s about that time of year for you to start thinking about your sales kick-off and this is as good an outline as you’ll get.

There are also a bunch of valuable downloads on his website.
https://deanmannix.com/
 

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If there’s one thing that’s universal for sellers it’s sales fear.
Fear of rejection,
Fear of cold calling,
Fear of failure,

Kay’s episode on how to handle sales fear makes it into the best of the best simply because it’s so foundational, so fundamental that if we don;t get this right we will struggle with all other parts of selling.

I hope you enjoy this one as much as I did.

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This super short episode is based on the first-hand research we’ve done to work out when people pick up and as the title suggests - you need to make 4 dials per prospect as a minimum.

The best thing about this is it's based on Australian research.
So you know it's relevant for you.

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This episode we are revisiting James Watson’s episode on how he got 170 meetings in just 14 weeks.

James Watson has been on the podcast 1,000 times. (Ok maybe not 1,000) but he is our most featured guest and that’s because he always has some innovative and powerful ways of engaging with prospective clients. He is also our most popular podcast guest.

This time he is talking about private LinkedIn groups - something we thought was dead but is actually a interesting tactic.

We’ve had several people that I know of start their own LinkedIn group, including myself.

Enjoy this Best of the best episode….

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3 Big predictions for sales in 2024.
David Kreiger is the President of SalesRoads.
A Lead Generation, Appointment Setting business in the USA.

David has a bunch of experience in the outbound space and today he shares his 3 big predictions for 2024. 

Of course, we go into a bunch of detail about those three predictions, but as the headline his three predictions are

1: The phone will make a comeback as a prospecting channel.

2: Email will be more targeted and more relevant than it is today.

3: Data collection and aggregation is going to become really important. For outbound.

David also shared some of his preferred current tech stack and we take a deeper dive into things like targeting and other parts of building a high-performing sales function.

So if you’re involved in outbound or building outbound teams - this is going to be helpful for you.

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