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    Rethinking Corporate Valuations — With Daniel McCarthy

    enOctober 07, 2021

    Podcast Summary

    • Streamlined financial operations for startupsMercury simplifies banking and credit card processes for startups, enhancing cash flow management and efficient bookkeeping, while maintaining security.

      Simplicity in business operations, particularly in financial workflows, can lead to greater precision, control, and focus for ambitious companies. Mercury, a financial services provider, offers a streamlined banking and credit card experience for startups, enabling them to optimize cash flow and close the books efficiently while maintaining security. Professor Daniel McCarthy, a marketing expert, discussed the importance of transparency and accurate disclosures in corporate valuations during the episode. He criticized companies like Rent the Runway and Allbirds for falling short in these areas. The conversation also touched on Facebook's ongoing controversies, with Frances Haugen revealing internal documents detailing the company's knowledge of the negative impact of its products on teen girls. The discussion underscored the importance of transparency and ethical business practices in the digital age.

    • Facebook Prioritizes Profits Over Combating Misinformation and ExtremismFacebook's algorithms promote bias and contribute to the spread of harmful content, while leaders deny responsibility and prioritize profits, potentially leading to increased whistleblowing and investigations.

      Social media platforms like Facebook, led by Mark Zuckerberg and Sheryl Sandberg, prioritize profits over combating misinformation and extremism, contributing to the coarsening of public discourse and the spread of harmful content. The case of Nick Clegg, who denies responsibility for the January 6th insurrection while continuing to profit from his position at Facebook, exemplifies this prioritization. The platform's algorithms are engineered to confirm users' biases, leading to the formation of extremist groups and the spread of misinformation. Despite Mark Zuckerberg's testimony to the contrary, research shows that Facebook has misled investors and the public about its role in violent extremism. The whistleblower, Haugen, has revealed this misinformation. Facebook's leaders have the power to decrease misinformation and rage but instead choose to profit from polarization. As a result, insiders are starting to turn on each other, and there may be increased whistleblowing, leading to potential SEC, FTC, and even FBI investigations. The incentive for whistleblowers exists due to the potential financial rewards from subsequent fines. For the majority of employees at Facebook, who do not make $30-$50 million a year, and have families, the odds of deterrence are in effect, making it less profitable to speak out.

    • Impact of Tech Companies on Vulnerable PopulationsGovernments and regulatory bodies must take a more assertive role in holding tech companies accountable for negative impacts on vulnerable populations, especially children.

      The power and influence of tech companies, as highlighted in the discussion, can have significant societal impacts, particularly on vulnerable populations like children. The lack of regulation and enforcement against these companies, despite their negative effects, was emphasized. The comparison was drawn to the successful efforts of Mothers Against Drunk Driving in raising the minimum drinking age and improving road safety, suggesting a potential movement against tech companies harming children. The call for action was clear: it's time for governments and regulatory bodies to take a more assertive role in holding these companies accountable and protecting the public, especially the most vulnerable members of society.

    • Mint Mobile's Affordable 3-Month Plan and Atlassian's Customer-Based Valuation ApproachMint Mobile provides an affordable wireless plan for new customers, while Atlassian's valuation approach helps businesses forecast revenue and understand profitability. However, prioritizing growth over sustainability may pose risks.

      Mint Mobile offers new customers a 3-month unlimited wireless plan for $15 a month, allowing them to use their own phones and keep their phone numbers and contacts. Meanwhile, Atlassian's customer-based corporate valuation approach, which integrates revenue forecasts with traditional financial valuation models, can help businesses more accurately forecast revenue and better understand their path to profitability. However, Professor Daniel McCarthy warns against the current corporate focus on growth at all costs, which he considers dangerous due to potential externalities and incentives driven by venture capital and future valuation rounds.

    • Focusing on profitability while growingCompanies need to earn more than they spend to acquire new customers for long-term profitability. CFOs and metrics like gross margins and CAC help assess a business's viability. CAC should decrease as a company scales, but may increase in sectors with heavy venture funding.

      While rapid growth is important for companies, focusing on profitability on a variable basis is crucial. This means earning more in business profits than spent to acquire each new customer. Companies need to ensure their economics are right side up and they have enough repeat business to grow into profitability at some point in the future. CFOs and their metrics, such as gross margins and customer acquisition cost (CAC), are essential sources of truth in assessing a business's viability. CAC, which includes all costs related to acquiring customers, should decrease as a company scales. However, in sectors with heavy venture funding, CAC may increase due to higher marketing costs on platforms like Facebook and Google.

    • CAC increases for most businesses but decreases for networked onesNetworked businesses can decrease CAC with growth, while inaccurate LTV to CAC ratios can lead to overvaluation

      Customer acquisition costs (CAC) tend to increase over time for most businesses, especially as they grow and move away from organic and referral growth towards more expensive marketing channels. However, for heavily networked businesses like platforms and marketplaces, growth itself can create utility and decrease CAC as the network becomes larger and more enticing for users on both sides. Conversely, companies with overly optimistic LTV to CAC ratios, such as Aspiration, can raise concerns about understated CAC or overestimated LTV. These companies may assume unusually low churn rates or other unrealistic assumptions to arrive at such high LTV to CAC ratios. It's crucial for investors and analysts to scrutinize these assumptions and be aware of the potential for inaccurate valuations.

    • IPOs of non-profitable companies: New challenges and tailored disclosuresIn today's market, over 70% of IPO companies are not profitable, requiring tailored disclosures for clear communication. Grammarly and Mercury offer solutions to enhance productivity and improve overall performance.

      The landscape of initial public offerings (IPOs) has significantly shifted in recent years. More companies going public are growing rapidly but are not yet profitable, often older than those from the past. This trend raises questions about the appropriate data disclosures for these companies, especially with the rise of retail investors through platforms like Robinhood. The research recommends tailored disclosures for this unique environment, where over 70% of IPO companies are not profitable. This shift was last seen in 1999, highlighting the current market's influence on these older, non-profitable companies. Additionally, the discussion touched on the importance of clear communication, as exemplified by companies like Warby Parker and Allbirds, which disclosed contribution profit differently. Grammarly, an AI writing partner, can help ensure accurate and effective communication by checking grammar, generating prompts, and maintaining a consistent tone. On the other hand, Mercury simplifies financial operations for startups by consolidating tools and providing precise control over financial workflows. Both Grammarly and Mercury offer valuable solutions to enhance productivity and improve overall performance.

    • IPOs: Focus on growth over profits leads to lengthy disclosuresThe SEC is working to establish clearer guidelines for IPO disclosures to help investors better understand financial information presented in prospectuses, addressing the issue of lengthy, unclear disclosures due to market's emphasis on growth over profits.

      The market's focus on growth over profits has led to longer and less informative IPO disclosures. Companies, especially those with no current profits, are able to get away with this due to the market's emphasis on growth. The SEC could potentially address this issue by establishing clear accounting standards and nomenclature for disclosures. This would help ensure that investors, especially retail investors, are able to easily understand the financial information presented in IPO prospectuses. The current trend of lengthy, bloated disclosures may not be providing valuable information to investors, and clearer guidelines and requirements could help remedy this situation. For instance, requiring companies to report contribution margin in a consistent way could help investors better understand a company's revenue and profitability. The SEC is currently working on establishing such guidelines, and it is an important step towards making IPO disclosures more informative and useful for all investors.

    • Comparing Companies: Warby Parker vs Allbirds and Blue ApronWhile some companies like Warby Parker have strong fundamentals and profitability despite higher customer acquisition costs, others may manipulate reporting to inflate contribution margins, making accurate comparisons difficult.

      While some companies, like Warby Parker, effectively acquire customers at a reasonable cost and generate strong repeat business, others, such as Allbirds and Blue Apron, may manipulate customer acquisition reporting to inflate contribution margins. This discrepancy can make it challenging to accurately compare companies and assess their true value. Warby Parker, despite having a high valuation, demonstrates strong fundamentals with a high repeat customer rate and profitability even with a higher customer acquisition cost than reported. However, a high valuation does not necessarily justify the financials. Conversely, companies like Allbirds and Blue Apron, which may be hiding higher customer acquisition costs, could be playing a negative game with their reporting and may not have the same underlying value.

    • Companies can face significant increases in marketing spend and customer acquisition costs during growth periodsProfessor Daniel McCarthy advises a steady approach to managing growth to avoid skyrocketing customer acquisition costs, while recent developments in higher education indicate a growing focus on accessibility and social responsibility to address criticism of prioritizing exclusivity over access.

      Companies, in their pursuit of higher valuations, can make hasty decisions leading to significant increases in marketing spend and customer acquisition costs (CAC). This was the case for a company prior to its IPO, which saw its CAC skyrocket from $50 to $130. Professor Daniel McCarthy, an assistant professor of marketing at Emory University, emphasizes the importance of a steady approach to managing growth to avoid such issues. Regarding streaming companies, their customer acquisition costs are largely undisclosed, leaving the market "flying blind." However, recent developments, such as Forbes incorporating the percentage of students with Pell Grants into university rankings, indicate a growing focus on accessibility and social responsibility in higher education. This shift could help address frustration and anger towards the education industrial complex, which has been criticized for prioritizing exclusivity over access.

    • Concerns over wealth and connections influencing college admissionsAdvocating for merit-based admissions to ensure fair chances for deserving students from all backgrounds, with UC's commitment to increasing seats for diverse students leading the way.

      The college admission process in the United States has become skewed towards the privileged few and the exceptionally talented, leaving out many deserving students from middle and lower income backgrounds. This issue was highlighted in a recent conversation with a speaker, who expressed concern over the increasing influence of wealth and connections in college admissions. He advocated for a return to merit-based admissions, ensuring that students who work hard and excel academically are given a fair chance to attend college, regardless of their socio-economic status. This is an important step towards making America more equitable and inclusive, and the University of California is leading the way with its commitment to increasing the number of seats in its universities for students from diverse backgrounds. This move will not only benefit these students but also contribute to the overall growth and development of society.

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