Reviewing All Star Weekend & The State of Basketball Fandom

This episode of the Fanalytics podcast, hosted by Mike Lewis and Doug Battle, navigates an array of topics across American sports. They delve into the NFL's marketing strategies, Caitlin Clark's rising stardom in women's basketball, and the hype surrounding her possible WNBA career. Discussions extend to college basketball's lack of clear male stars compared to highlighted athletes in women's college basketball, such as Caitlin Clark and Angel Reese. Additionally, this episode explores the NFL draft's quarterback prospects, questioning the real potential of seemingly high-profile players while analyzing the NFL's quarterback drafting strategy and its implications for team success. The conversation concludes with speculation about the upcoming NCAA tournament and the NFL draft, highlighting the intrigue and unpredictability of sports analytics and fan engagement.

00:00 Introduction to the Fanalytics Podcast

00:17 The NFL: Masters of Hype

00:32 The Rise of Caitlin Clark

00:50 The Jake Paul Fight Phenomenon

01:55 The Future of Caitlin Clark in the WNBA

07:59 The Potential of Caitlin Clark in Indiana 

12:38 The Emergence of Cream Abdul Jabbar

17:09 The NCAA Tournament

26:54 The Saturated Media Market and Its Impact on Sports

28:39 The NFL Draft and the Hype Around Potential First Round Quarterbacks

32:47 The Media's Influence on Player Perception

41:56 The NFL Draft: A Sea of Information and Predictability

48:21 The Excitement of Building a Roster and the Strategy Behind It

49:43 Wrapping Up: The Fun Time of the Year in Sports

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance. 

Lewis also explores the role of analytics in player evaluation and the influence of media coverage on player perception. Additionally, this episode touches on the NFL salary cap, struggles of teams like the Cowboys, debates between players like Fields and Brock Purdy, and challenges in using analytics to evaluate quarterbacks.

In the show's final segment, Lewis addresses controversies such as fans rushing the court at Wake Forest and the return of controversial comedian Shane Gillis to SNL. In doing so, he highlights the power of modern media in altering fan opinions.

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers.

Lewis also analyzes the importance of Sabrina Ionescu's performance in Saturday's events and makes a bold prediction regarding Caitlin Clark and the upcoming March Madness telecasts.

In the episode's final segment, Professor Lewis shifts gears to analyze Madame Web’s box office debut as well as the state of comic book movie fandom as a whole. He questions why studios continue to milk beloved franchises in a manner that does not resonate with their fans - using examples like Star Wars, Lord of The Rings, and Harry Potter.

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis.

We begin with an exploration of the NFL's record-breaking ratings, coupled with an examination of Taylor Swift's influence. This segues into a discourse on Swift's enduring impact on pop culture and the typical longevity of such prominent figures in the entertainment industry.

Transitioning to the halftime show, we delve into the NFL's challenge of catering to the masses with musical acts that largely appeal to only one demographic.

The episode takes an intriguing turn as Lewis evaluates Kyle Shanahan's decision to opt for possession in overtime, igniting a discussion on the evolving role of analytics in in-game coaching strategies.

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events. 

Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, discussing the symbiotic relationship between her music and marketing, and the ripple effect it has on the entertainment landscape.

Switching gears, Lewis then provides a comprehensive breakdown of Super Bowl LVIII's most anticipated stories - both on the field and off. 

Listeners can expect to gain a deeper understanding of the marketing dynamics behind Super Bowl LVIII and an insightful exploration into the strategic genius of Taylor Swift, unraveling the ways in which she strategically maneuvers the stage. Join Professor Mike Lewis in decoding the marketing brilliance that shapes these cultural phenomena, offering a fresh perspective on the intersection of sports, entertainment, and marketing. 

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis explores what factors have contributed to the once esteemed brand's downfall.

While on the topic of downfalls, Professor Lewis discusses the Alabama Crimson Tide transfer portal fire sale that took place this week and how programs like Texas and Ohio State are taking advantage of the NCAA's loose NIL policies to capitalize.

We conclude the podcast with discussion of topics ranging from Jason Kelce's Buffalo fandom moment to the now infamous Caitlin Clark court storming.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's potential NFL transition dominated headlines.

With big names on the move and a plethora of franchises interviewing candidates, Emory Professor Mike Lewis took to the podcast to explore what data factors into a head coaching hires.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are tied together by the rise of ideological capture in sports and entertainment.

In this podcast episode, Emory Marketing Professor Mike Lewis questions Disney's apparent strategy of acquiring popular IPs with the intention of changing the core product. He discusses how the controversy that ensues may actually benefit a property like The Pat McAfee Show while damaging a brand like Star Wars.

Other topics of conversation include the Bears' first pick dilemma, Jim Harbaugh's future, and Tiger Woods' departure from Nike.

Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message

Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com. 

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Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next season.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

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In part two of a two-part podcast special, Emory Professor Mike Lewis recaps a few of 2023's most important sports events including a recent honorable mention in Tommy Devito's overnight rise to fame.

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Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars.

Check out more Fanalytics content at fandomanalytics.com. 

And make sure to follow us on social! 

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Twitter: @fanalyticsmike

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TikTok: @fanalyticspodcast