Reviews to Revenue: How Listings & Reviews Supercharge SEO

The Modern Experience Marketer talks with Ashley Cash, the Senior Manager of Customer Experience at Globe Life, and we focus on how multi-location businesses can better understand the Voice of the Customer.

Ashley takes us through her extensive experience and the challenges she faced in building a Voice of Customer program at Globe Life, and how what she’s learned can be applied to your business. We talk about the importance of establishing baselines, setting personas and how your online reviews might just might be the very best source of customer data that you have. 

The debut edition of The Modern Experience Marketer podcast features a Q&A with Joey Randazzo, the CEO of Portland, OR's Becoming Media. We talk about how multi-location marketers can use accurate and well-considered business listings and online customer reviews to drive top-of-page SEO results, as well as how Google's algorithm works to reward companies whose customers think highly of them, and who in turn are focused on driving world-class customer experiences.

It's a 25-minute crash course for local and multi-location businesses on how to better be found and chosen online, with tips, advice and best practices for managing your online customer experience.

TBD