Logo

    Ride the Netflix Cultural Wave With Your Next Product #122

    en-usDecember 03, 2020
    What was the main topic of the podcast episode?
    Summarise the key points discussed in the episode?
    Were there any notable quotes or insights from the speakers?
    Which popular books were mentioned in this episode?
    Were there any points particularly controversial or thought-provoking discussed in the episode?
    Were any current events or trending topics addressed in the episode?

    About this Episode

    The Netflix Effect is real. Queens Gambit debuts on Netflix October 23, 2020. Since then, massive demand for chess products and content has incresaed.

    • 62 million households have watched Queens Gambit
    • Inquiries for "chess sets" are up 250% on eBay (and probably Amazon but we don't have data on this)
    • Google search queries for "how to play chess' has hit an all-time high in 9 years.
    • The original novel The Queens Gambit is now a New York Times bestseller 37 years after its release.
    • The number of new players on chess.com has 5x
    Support the show

    Recent Episodes from My Amazon Guy

    Amazon Nerfing Coupon Shenanigans - Here's the Benefit to Sellers

    Amazon Nerfing Coupon Shenanigans - Here's the Benefit to Sellers

    Discover the latest changes to Amazon's coupon policies effective March 12th, 2024, and how it impacts sellers and buyers alike. In this video, Steven Pope breaks down the new pricing requirements for coupons, requiring a sales history and limiting the promotional price to certain parameters. This update aims to enhance the shopping experience by ensuring more genuine discount offers, affecting both new product launches and pricing strategies. Learn how to navigate these changes, the impact on conversion tactics, and alternative promotional methods like limited time deals. Plus, get insights into making your coupons more effective and standing out in a competitive marketplace. For more tips on Amazon selling strategies and to maximize your sales performance, subscribe and explore additional resources at My Amazon Guy.

    #AmazonSellingTips #EcommerceStrategies #CouponPolicyUpdate #AmazonSellers #OnlineRetailTactics

    → The Amazon Agency That Gets Results 
    ↳ https://myamazonguy.com/amazon-agency/

    → Save 20% on your first 6 months of Helium 10!
    ↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id

    → Already have Helium 10?
    ↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    Timestamps:

    00:00 - Introduction to Amazon's New Coupon Requirements
    00:14 - Overview of New Coupon Pricing Requirements
    00:47 - Impact of Pricing Requirements on Coupon Eligibility
    01:20 - Strategies for Launching New Products with Coupons
    02:00 - How These Changes Benefit Buyers and Affect Sellers
    02:26 - Exploring Specific Coupon Error Messages and Solutions
    03:55 - Practical Example: Analyzing a Product Coupon on Amazon
    05:08 - Price History Analysis and Its Impact on Coupon Validity
    05:45 - Future of Coupons on Amazon After March 12th, 2024
    06:39 - Alternatives to Coupons: Limited Time Deals and Best Seller Badges
    07:01 - Closing Thoughts and Additional Resources

    Join My Amazon Guy on LinkedIn:
    https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show
    My Amazon Guy
    en-usMarch 08, 2024

    Amazon FBA Fee Changes (2024) - How to Cope

    Amazon FBA Fee Changes (2024) - How to Cope

    • FBA Prep Fee Breakdown https://amzprep.notion.site/Amazon-Fee-Changes-in-2024-915c59d82984471881dbb84891997fa5

    • Fulfillment Fees Increase: Fulfillment fees for standard-size items have risen by an average of 5-8%, impacting the overall cost for sellers utilizing Amazon's fulfillment services.

    • Long-Term Storage Fee Adjustments: Long-term storage fees have been adjusted, with the minimum storage duration for assessing fees reduced from 365 to 180 days. This change may impact sellers with slow-moving inventory.

    • Storage Fee Changes: Storage fees have been restructured, incorporating a tiered pricing model based on the product's volume. Smaller items may experience increased storage costs.

    • Removal Fee Updates: Removal order fees have been revised, affecting sellers who need to retrieve or dispose of their inventory from Amazon fulfillment centers.

    • New Packaging and Prep Service Fees: Amazon FBA has introduced fees for optional packaging and prep services. Sellers opting for Amazon's services in these areas will now incur additional charges.

    • Category-Specific Fee Adjustments: Fees for certain categories have been updated. Sellers in specific niches may experience changes in referral fees or other category-related charges.

    • Returns Processing Fee Increase: The fee for processing customer returns has been increased, impacting sellers who frequently deal with product returns.

    Stay ahead with the latest Amazon seller updates as Steven Pope dive into the 2024 fee changes impacting Amazon sellers. From increased fulfillment fees to revised storage and removal costs, learn how these adjustments will affect your Amazon business. This video provides a thorough analysis of all significant fee updates, including category-specific adjustments and new logistics challenges. Whether you're dealing with small items or managing a large inventory, discover strategic insights to navigate these changes effectively. Plus, get tips on optimizing your inventory performance and exploring Amazon's new services. For Amazon sellers seeking to maintain profitability and efficiency, this video is packed with critical information and strategies. Subscribe for more updates and insights into Amazon's evolving marketplace.

    #FBAFeeUpdate2024 #AmazonSellingTips #EcommerceFeeStrategies #SellerFeeInsights

    → The Amazon Agency That Gets Results 
    ↳ https://myamazonguy.com/amazon-agency/ 

    → Save 20% on your first 6 months of Helium 10!
    ↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id

    → Already have Helium 10?
    ↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    Join My Amazon Guy on LinkedIn:
    https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show
    My Amazon Guy
    en-usMarch 07, 2024

    My Amazon Guy Wednesday ASIN Review LIVE with John Aspinall - March 6

    My Amazon Guy Wednesday ASIN Review LIVE with John Aspinall - March 6

    Catch your Amazon listings a big break with John Aspinall!

    Is your Amazon game feeling stuck? 
    Are those ASINs not quite hitting the mark? 
    Let's change that!

    Hop on LIVE with John Aspinall as he dives into ASIN listings from sellers just like you.

    Watch and learn as John demonstrates how to:
    ↳ Boost your ASIN's visibility
    ↳ Tap into strategies that drive sales and profits
    ↳ Improve your seller game step by step
    ↳ Refine your approach for sustained Amazon triumph

    Grab this opportunity to have your ASIN fine-tuned by a seasoned pro and see your results soar.

    Ready to see real change? Join us live!

    It's time to unleash the full potential of your Amazon listings!

    #AskMyAmazonGuy #AmazonCTR #ASINReview #amazonlistingoptimization 

    Timestamps:

    00:00 - Video Start with Music Intro
    09:58 - Introduction to the Episode
    10:28 - Overview of Today's Content and Viewer Interaction Prompt
    11:23 - Detailed Product Review Begins: ASIN Discussion
    12:01 - Transition to Screen Sharing for Product Analysis
    15:06 - Discussion on Product Packaging and Marketing Suggestions
    17:01 - How to Improve Product Visualization with Examples
    21:57 - Moving onto Another Product for Review
    23:40 - Discussion on Leveraging Official Art and Branding
    24:07 - Review of Sympathy Windchimes Product
    27:24 - Tips on Enhancing Product Presentation
    31:16 - Introduction to Another Product for Review
    33:38 - Advice on Showcasing Product Sets and Value
    37:01 - Addressing First-Time Viewer Question on Placement Fees
    38:01 - Review of a Fitness Stretching Strap Product
    41:43 - Importance of a Brand Story Module
    43:42 - Transition to General Q&A and Cohort Announcement
    47:52 - Discussion on SEO and Keyword Strategy
    50:55 - Review of a Cosmetic Product Listing
    55:57 - Analysis of an Aquarium Carbon Filter Listing
    1:01:21 - Webinar Announcement and Closing Remarks

    Support the show
    My Amazon Guy
    en-usMarch 06, 2024

    Amazon Revokes MYCE - Sellers Can No Longer Email Customers

    Amazon Revokes MYCE - Sellers Can No Longer Email Customers

    Discover the latest Amazon update as Steven Pope delve into the discontinuation of the Manage Your Customer Engagement (MYCE) tool. Learn about the features it offered, how it impacted Amazon sellers, and why it's being terminated. Steven Pope also explore Amazon's history with seller tools, the increasing challenges of selling on Amazon, and what this means for the future of seller-customer interaction. Whether you're an established Amazon seller or new to the platform, this video provides valuable insights into navigating Amazon's evolving marketplace. Don't forget to subscribe for more Amazon news and strategies.

    → The Amazon Agency That Gets Results 
    ↳ https://myamazonguy.com/amazon-agency/ 

    → Save 20% on your first 6 months of Helium 10! 
    ↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id 

    → Already have Helium 10? 
    ↳ Exclusive MAG discount for upgrading existing accounts at https://myamazonguy.com/h10upgrade 

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    → Amazon Brand Registry Tools 
    ↳ https://myamazonguy.com/amazon-brand-registry/
     
    Timestamps:

    00:00 - Introduction to Amazon Email Marketing Tool Termination
    00:22 - Official Announcement: End of Manage Your Customer Engagement Tool
    00:45 - Overview of What the Tool Offered
    01:12 - Analysis of Amazon's Tool Development Strategy
    01:34 - The Requirement for Customer Engagement via the Tool
    02:01 - Upselling Opportunities with the Tool
    02:15 - No Replacement Expected for the Discontinued Tool
    02:27 - The Growing Difficulty of Selling on Amazon
    03:02 - Final Thoughts on the Discontinuation and Future Speculations
    03:33 - Subscribe for More Amazon Updates

    Join My Amazon Guy on LinkedIn:
    https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show
    My Amazon Guy
    en-usMarch 02, 2024

    My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo - March 1

    My Amazon Guy Friday Live Q&A with Faith Denniston and Jason Mastromatteo - March 1

    Guardians duo back in action for Amazon domination!

    Strap in for an interstellar adventure with our very own guardians, Faith Denniston and Jason Mastromatteo, in the Live Q&A that's more thrilling than a jump through space!

    → Guardians of the Amazon galaxy:
    ↳ Armed with wisdom sharper than Star-Lord's blasters.
    ↳ Faith and Jason guide you through the cosmos of Amazon selling.

    → Blast past the clutter:
    ↳ Live advice that hits like Gamora's swordplay.
    ↳ Instant solutions to your most complex Amazon quandaries.

    → Your weekly power boost:
    ↳ Learn from the best, connect with fellow sellers, and amp up your e-commerce prowess.

    → Claim your cosmic power:
    ↳ Don't just play the game—own it.
    ↳ Every Friday, we're here to turn you into the Star-Lord of Amazon.

    Join our cosmic voyage. Unleash the full potential of your Amazon store with the guardians by your side!

    #GuardiansOfAmazon #AmazonFridayLiveQA #MyAmazonGuy

    Support the show
    My Amazon Guy
    en-usMarch 01, 2024

    Life at MAG: Work-Life Harmony and Achieving Dreams | An Amazon Specialist's Journey

    Life at MAG: Work-Life Harmony and Achieving Dreams | An Amazon Specialist's Journey

    Dive into the rewarding journey of John Karl Reyes with My Amazon Guy (MAG), where teamwork, support, and work-life balance shine through. Discover how MAG has not only fostered a non-toxic work environment but also helped John achieve financial stability and personal dreams, including his ultimate PC build to enjoy Elden Ring. Join us for an inside look at the life-changing experiences MAG offers to its team members. Perfect for aspiring Amazon specialists and those curious about MAG's culture.

    We encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.

    View our job openings, and check out some of our employee testimonials
    ↳ https://myamazonguy.com/jobs/

    → The Amazon Agency That Gets Results 
    ↳ https://myamazonguy.com/amazon-agency/

    Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. 

    Click here to know more:
    ↳ https://myamazonguy.com/seller-central-amazon/

    Join My Amazon Guy on LinkedIn:
    https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Timestamps:

    00:13 - Introduction by John Car Rees
    00:16 - Teamwork and Support System at MAG
    00:43 - Shoutout to Brand Manager
    00:57 - Personal Achievements and Financial Stability
    01:04 - Achieving Dream PC Build and Work-Life Balance
    01:30 - Closing Thoughts and Music Outro

    Support the show
    My Amazon Guy
    en-usFebruary 29, 2024

    My Amazon Guy's ASIN Review Live with John Aspinall and Daniela Bolzmann - February 28

    My Amazon Guy's ASIN Review Live with John Aspinall and Daniela Bolzmann - February 28

    Stuck with underperforming ASINs? Wave goodbye to missed growth and sales!

    Catch John Aspinall LIVE with guest powerhouse Daniela Bolzmann, the founder of MindfulGoods.co, mastermind of launch-ready listings that have doubled and tripled brand sales.

    Here's the game plan:

    → Elevate your ASINs for unstoppable visibility
    → Harness tactics that have buyers hitting 'BUY NOW'
    → John's listing finesse meets Daniela's creative genius

    Ready to revolutionize your Amazon strategy? This is your golden ticket!

    Plug in:

    → Watch your sales soar with expert tweaks
    → Fine-tune for impact with simple, effective changes

    Don't just list it, list it right — with insights from the pros that know.

    #AmazonSales #ASINOptimization #ecommercerevolution 

    Support the show
    My Amazon Guy
    en-usFebruary 28, 2024

    Win on Amazon: Easy Keyword Tips & Tricks with Helium 10!

    Win on Amazon: Easy Keyword Tips & Tricks with Helium 10!

    Discover effective strategies for keyword indexing and ranking on Amazon in this insightful video. Learn how to balance your budget and make data-driven decisions for your Amazon listings. We dive deep into analyzing organic vs. sponsored ranks using Helium 10, controlling ad costs, and identifying high-value keywords. Understand the importance of Amazon's Search Query Performance (SQP) report for in-depth keyword analysis. Get tips on cross-referencing data from third-party tools like Jungle Scout, focusing on keywords with sufficient search volume, and optimizing your manual targeting efforts. Perfect for Amazon sellers looking to enhance their SEO and gain market share in a competitive landscape.

    → Save 20% on your first 6 months of Helium 10!
    ↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id

    → Already have Helium 10? Exclusive MAG discount for upgrading existing accounts here:
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    → The Amazon Agency That Gets Results 
    ↳ https://myamazonguy.com/amazon-agency/ 

    #AmazonSEO #KeywordIndexing #EcommerceStrategies #Helium10 #AmazonRanking

    Timestamps:

    00:00 - Introduction to Keyword Indexing Strategies
    00:15 - Budget Considerations and Data-Driven Decision Making
    00:34 - Analyzing Organic vs. Sponsored Rank Using Helium 10
    01:01 - Controlling Costs with Campaign and Ad Group Management
    01:30 - Identifying Competitors and High-Value Keywords
    02:05 - Utilizing Amazon's SQP for In-Depth Keyword Analysis
    02:58 - Cross-Referencing Data from Third-Party Tools
    03:27 - Identifying Opportunities with Helium 10 and SQP
    04:02 - Focusing on Keywords with Sufficient Search Volume
    04:31 - Utilizing SQP and Manual Targeting for Keyword Ranking
    05:03 - Final Tips on Keyword Indexing and Ranking Strategies

    → Amazon Brand Registry Tools 
    ↳ https://myamazonguy.com/amazon-brand-registry/

    Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. 

    Click here to know more:
    ↳ https://myamazonguy.com/seller-central-amazon/

    Join My Amazon Guy on LinkedIn:
    https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show
    My Amazon Guy
    en-usFebruary 27, 2024

    Grow Your Business: Easy Quadrant & Culture Index Tips

    Grow Your Business: Easy Quadrant & Culture Index Tips

    Unlock the secrets to exponential business growth with our latest video! Dive into effective sales team building strategies, explore the power of personality profiling for team roles, and debunk common myths about Amazon FBA market saturation. Learn from a seasoned expert about generating engaging content, building a loyal audience, and navigating the four quadrants of business growth, with a special focus on mastering the challenging world of paid media. Perfect for entrepreneurs and business owners seeking to scale up their ventures. Tune in now for invaluable insights and practical tips!

    → The Amazon Agency That Gets Results 
    ↳ https://myamazonguy.com/amazon-agency/ 

    We encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.

    View our job openings, and check out some of our employee testimonials
    ↳ https://myamazonguy.com/jobs/

    Timestamps:

    00:00 - Introduction to Sales Team Training and Personality Profiling
    00:21 - Hiring Traits for Different Roles
    00:51 - Strategies for Amazon FBA and Content Generation
    01:26 - Four Quadrants of Growth Strategy
    02:33 - Importance of Pricing and Client Selection in Business Strategy

    → Save 20% on your first 6 months of Helium 10!
    ↳ Use code STEVENPOPE6M20 at https://bit.ly/3RTm5id

    → Already have Helium 10? Exclusive MAG discount for upgrading existing accounts here!
    ↳ https://myamazonguy.com/h10upgrade

    → More reason to invest in Helium 10! 
    ↳ https://myamazonguy.com/helium-10-service/

    Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    Support the show
    My Amazon Guy
    en-usFebruary 26, 2024

    Life at MAG: Balancing Family & Freedom | Insights from an Amazon Specialist

    Life at MAG: Balancing Family & Freedom | Insights from an Amazon Specialist

    Meet Theresa, an Amazon specialist at My Amazon Guy, as she shares her fulfilling experience working with a team that values freedom, flexibility, and work-life balance. Discover how remote work and a supportive environment enable her to excel professionally while enjoying quality time with her family. Ideal for those curious about the benefits of joining My Amazon Guy and the positive impact it can have on personal well-being and professional growth.

    We encourage personal growth, action, technical proficiency and communication, and prioritize progress over perfection.

    View our job openings, and check out some of our employee testimonials
    ↳ https://myamazonguy.com/jobs/

    → The Amazon Agency That Gets Results 
    ↳ https://myamazonguy.com/amazon-agency/

    Our Amazon Agency specialists here at My Amazon Guy are always on the lookout for the latest updates in Seller Central Amazon in order to better manage our clients’ listings. 

    Click here to know more:
    ↳ https://myamazonguy.com/seller-central-amazon/

    Join My Amazon Guy on LinkedIn:
    https://www.linkedin.com/company/28605816/

    Follow us:
    Twitter: https://twitter.com/myamazonguy
    Instagram: https://www.instagram.com/stevenpopemag/
    Pinterest: https://www.pinterest.com/myamazonguys/

    Please subscribe to the podcast at: https://podcast.myamazonguy.com
    Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
    Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw

    #MyAmazonGuy #RemoteWork #WorkLifeBalance #AmazonSpecialist #EcommerceCareers #DigitalNomad #TeamCulture #NoMicromanagement #FamilyFirst #CareerGrowth

    Timestamps:

    00:11 - Introduction by Theresa, an Amazon Specialist
    00:20 - Benefits of Working Remotely for My Amazon Guy
    00:38 - Enjoying Freedom and Flexibility in Work
    00:46 - Positive Team Experience with Daniel and Chris
    00:54 - Work-Life Balance and Family Time

    Support the show
    My Amazon Guy
    en-usFebruary 25, 2024