S02E05 Leading with compassion and a culture of accountability, with Brian Brault

"The best organizations will win the battle for talent by creating cultures that allow people to be their best more frequently. And that means one of your practices as a leader needs to be gathering stories that tell you when your people are at their best."

S02E09 of the Rethink Culture podcast shines the spotlight on Spencer Harrison, a professor of organizational behaviour at INSEAD Business School and a TED speaker. Spencer's expertise and research are widely recognized in the field, and his work has appeared in Harvard Business Review, Fast Company, Money, and Inc. magazines. He co-founded The Creative Collaboratorium, the world's largest working group of creativity researchers, and serves as a culture advisor to some of the world's fastest growing companies, including Google, Salesforce, and Deloitte.

Spencer shares his journey from English to business professor and provides insight into ways of identifying outstanding management and leadership. He describes the differences and relationships between big C culture and small C culture, and highlights the value of a healthy work-life balance for employees. Despite their unpopularity, he stresses the role of office meetings in maintaining company culture and explains why leaders should take an interest in story-gathering and storytelling.

The podcast is created by Rethink Culture. Our goal is to help 1 million businesses create healthier, happier cultures, by turning culture into a KPI. Visit rethinkculture.co to see how you can create a healthier culture at your company.

Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.

Listen to this episode to find out:

• Spencer's journey from wanting to be an animator and a poet to becoming a business professor.
• How to identify the excellent managers and the high-performing leaders.
• What is big C culture and what is small C culture.
• What anthropologists discovered conducting research on tribes sharing a sack of rice.
• The role of meetings in building a culture supported by visual information.
• How high-performing leaders transform meetings into cultural moments.
• Why leaders need to be story-gatherers and storytellers.
• How to give a sense of meaning to your team through stories.
• Why culture should not be abstract values and impersonal behaviours, but personal and relatable stories.
• Why culture needs to meet strategy, not just for breakfast but also for lunch, dinner and the after party.
• What you can do to create a better work-life balance for the people in your organisation.
• If we need the office to maintain culture.

Further resources:

• Spencer Harrison on LinkedIn: https://www.linkedin.com/in/curiosityatwork/ 
• INSEAD: https://www.insead.edu/ 
• Book of Questions, by Pablo Neruda: https://www.amazon.com/The-Book-of-Questions/dp/1592703224
• Odes to Common Things, by Pablo Neruda: https://www.amazon.com/Common-Things-Bilingual-Pablo-Neruda/dp/0821220802 

"No leader should lead alone. … they need a peer group, they need people they can share with, they need to be continually learning and developing, and they need … a support network. It's very easy for a leader to get to a point in their career where they know themselves well, they can be self-aware, they can develop the skills and be a passionate and vital leader inside an organisation. But unless they've got a safe space to unpackage things and grow and develop and learn how to handle tricky situations, they can very easy forget how the world perceives them. And that can be a really difficult place for a leader to get to."

S02E08 of the Rethink Culture podcast shines the spotlight on Sandy Hall, a resilience specialist and the owner of re/cognition, a leadership development consultancy. Sandy managed IBM's Best Workplace Program in New Zealand for 18 months. She is also passionate about neuroscience and its applications to leadership.

Sandy shares her experiences growing up in a Pentecostal church and witnessing church culture, as well as her role as Head of People and Culture at Leading Edge, where she helped build the organization's leadership framework. She shares her insights into neuroscience and how It relates to leadership, as well as her wisdom teaching leaders to lead from a place of compassion, love and consistent support. 

The podcast is created by Rethink Culture. Our goal is to help 1 million businesses create healthier, happier cultures, by turning culture into a KPI. Visit rethinkculture.co to see how you can create a healthier culture at your company.

Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.

Listen to this episode to find out:

• Why leaders need safe spaces in the form of mentors, coaches, feedback mechanisms, and organizations like EO.
• How leaders embracing feedback, self-reflection, and safe spaces for growth boost employee engagement and performance.
• What are the 3 elements of good feedback.
• What distinguishes empathy from sympathy.
• The fundamentals of the neurochemistry of leadership.
• The Daily D.O.S.E. of four key neurochemicals and their workplace use. 
• Why abandoning Western role models helps you find your authentic leadership style. 
• How to balance performance with care.
• That leadership can be lonely, but you don't have to lead alone.

Further resources:

• Sandy Hall's LinkedIn Profile: https://www.linkedin.com/in/sandy-hall-recognition/ 
• re/cognition Website: https://www.recognition.co.nz/ 
• Antifragile: Things That Gain from Disorder, by Nassim Taleb: https://www.amazon.com/Antifragile-Things-That-Disorder-Incerto/dp/0812979680 
• The Great Game of Business, Expanded and Updated: The Only Sensible Way to Run a Company, by Jack Stack and Bo Burlingham: https://www.amazon.com/Great-Game-Business-Expanded-Updated/dp/0385348339
• Why We Sleep by Matthew Walker https://www.goodreads.com/book/show/34466963-why-we-sleep

"I always ask people right from the start to talk to me and decide what you want to be famous for… So, what's your intention in terms of that space and getting tasks done? … What's your intention in terms of the relationships that you want to have? What's your intention for the reputation of the team that you will serve?" 

S02E07 of the Rethink Culture podcast shines the spotlight on Bruce Sullivan, keynote speaker, author, and business leader, voted Australian Keynote Speaker of the Year. Bruce has entrepreneurial experience leading people, and he teaches culture, teams, and relationships. He started managing his first business at 19 and a staff of 130 employees in nine retail sites by 22.

Bruce's encounter with Mrs. Evans while he was doing community service in high school was the catalyst that shaped his approach to work and life, orienting him towards problem-solving and serving others. He now coaches leaders, sharing his knowledge and experience.

The podcast is created by Rethink Culture. Our goal is to help 1 million businesses create healthier, happier cultures, by turning culture into a KPI. Visit rethinkculture.co to see how you can create a healthier culture at your company.

Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.

Listen to this episode to find out:

• Why it's important to acknowledge the existing culture within your organization and use it as a starting point for making changes.
• What are Bruce's 3 key points: the frequency of interaction, the brightness of the future, and the intention.
• How to address the "ants at the picnic," the individuals in your company that do not contribute positively to the culture.
• How Bruce became an accidental entrepreneur at the age of 15 and how his early experience, his insight and empathy set him apart from other speakers. 
• What clarity of intentions in communication is and why leaders should overcommunicate.
• How to be aware of your own intentions by asking what you want to be famous for.
• Who Mrs. Evans was and what was her catalytic role in teaching Bruce formative life lessons.
• How to approach feedback by fostering psychological safety and embracing curiosity.
• Why we need to be curious about other people's intentions and not judge them by their actions alone.

Further resources:

• Getting to Yes: Negotiating Agreement Without Giving In, by Roger Fisher and William L. Ury: https://www.amazon.com/Getting-Yes-Negotiating-Agreement-Without/dp/0143118757 
• The Global Negotiation Initiative: https://www.pon.harvard.edu/category/research_projects/global-negotiation-initiative/ 

"If you're listening, you're on one or the other side of this quote, and the quote is, none of us will build great companies. We will lead incredible people who will build great companies. You either agree with that or you don't… It's a choice. It's a conscious choice."

S02E06 of the Rethink Culture podcast shines the spotlight on Canadian entrepreneur Ron Lovett, CEO and chief community officer of VIDA Living, author of ‘Scaling Culture’ and ‘Outrageous Empowerment’, as well as podcast host of the Scaling Culture podcast.

Ron kickstarted his entrepreneurial journey at 21 with a security guard company based in Halifax, which he grew to 3500+ staff across Canada and sold at a 24x multiple. The purpose of VIDA Living, his current company, is to revolutionize affordable communities across North America. Ron is also the father of three kids and a huge foodie.

The podcast is created by Rethink Culture. Our goal is to help 1 million businesses create healthier, happier cultures, by turning culture into a KPI. Visit rethinkculture.co to see how you can create a healthier culture at your company.

Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.

Listen to this episode to find out:

• What was Ron’s “aha” moment when he realized he needed a new leadership style and to focus on culture.
• Why he wrote ‘Outrageous Empowerment’, his first book, about an impactful life chapter from starting to selling his first company.
• How Ron spends time with new hires as well as employees to establish and maintain connections.
• How Ron uses daily team huddles, Friday value calls, and the VIDA Vibe Check survey.
• What those strange words mean and how to apply them: “instimacy” and “funishments”.
• Why alignment with the company values is crucial, and how to screen, onboard, coach, and praise.
• Why vulnerability is bravery and why leaders must know when to speak first or last.

Further resources:

• The Song of Significance: A New Manifesto for Teams, by Seth Godin: https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543 
• Nuts!: Southwest Airlines' Crazy Recipe for Business and Personal Success, by Kevin Freiberg and Jackie Freiberg: https://www.amazon.com/Nuts-Southwest-Airlines-Business-Personal/dp/0767901843 
• Uncommon Service: How to Win by Putting Customers at the Core of Your Business, by Frances Frei and Anne Morriss: https://www.amazon.com/Uncommon-Service-Putting-Customers-Business/dp/1422133311
• Outrageous Empowerment: The Incredible Story of Giving Employees Their Brains Back, by Ron Lovett: https://www.amazon.com/Outrageous-Empowerment-Incredible-Giving-Employees/dp/198299889X
• Shoe Dog: A Memoir by the Creator of Nike, by Phil Knight: https://www.amazon.com/Shoe-Dog-Memoir-Creator-Nike/dp/1501135910
• Scaling Culture: How to Build and Sustain a Resilient, High-Performing Organization, by Ron Lovett: https://www.amazon.com/Scaling-Culture-Resilient-High-Performing-Organization/dp/1544528558  
• Good to Great: Why Some Companies Make the Leap and Others Don't, by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996 
• Principles: Life and Work, by Ray Dalio: https://www.amazon.com/Principles-Life-Work-Ray-Dalio/dp/1501124021 
• BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company, by Jim Collins: https://www.amazon.com/BE-2-0-Beyond-Entrepreneurship-Business/dp/0399564233 
• HBR's 10 Must Reads on Talent, by Harvard Business Review: https://www.amazon.com/Talent-Building-Game-Changing-Strategy-Douglas/dp/1647824583

“You lead human beings and human beings have lives and sometimes those lives are going really well and other times are dealing with challenges. Recognize the humanity in the people that you lead… If we lean in with curiosity and lean in with compassion first and we make people feel like they are genuinely cared about and valued as part of our team, you will see people accomplish things that you just wouldn't imagine. Creating culture starts from genuinely caring about the people that are on your team and that needs to be genuine.”

S02E05 of the Rethink Culture podcast shines the spotlight on Brian Brault, founder of Legacy of Significance, who recently sold his business Pure Wellness Rooms. Previously, he led Advanced Facility Services, which was named one of the best places to work for in western New York. He has served as Global Chair of the Entrepreneurs' Organization; he is currently one of the Formators of the Leadership Academy Program and leading the Entrepreneurial Masters Program.

Brian always looks for the good in people and recognizes the humanity in everyone. He’s passionate about helping people to live their best life, inspiring happiness, and developing managers and companies to be effective in their roles. In this episode he talks about creating a culture of collaboration and accountability, while also nurturing compassion and supporting vulnerability. 

The podcast is created by Rethink Culture. Our goal is to help 1 million businesses create healthier, happier cultures, through data. Visit rethinkculture.co to see how you can create a healthier culture at your company.

Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.

Listen to this episode to find out:

• What inspired the founding of the Legacy of Significance.
• How Brian restructured Advanced Facility Services into 5 businesses with an overseeing leadership team, growing it from 100 to 300 employees in 3 years.
• How a leader shifting from positional to relational authority affects the culture of an organization.
• How to approach the 3 questions a leader must ensure the people they’re leading can answer.
• What EO leadership and mentoring under Jeff Hoffman and Warren Rustand taught Brian about a leader’s confidence. 
• Why emotional intelligence is one of the top qualities of a great leader today.
• Why vulnerability and accountability are key components of leading teams.
• How Brian responded to a challenge Pure Wellness Rooms faced by allowing his team to be part of the solution.
• What the Red Shoe moments are and how Brian and his team aim to improve lives.

Further resources:

• Discover Your True North, by Bill George: https://www.amazon.com/Discover-Your-True-North-George/dp/1119082943 
• The Power of Vulnerability, by Brené Brown: https://www.audible.com/pd/The-Power-of-Vulnerability-Audiobook/B00CYKDYBQ 

“In the first 100 days in most organizations, employees feel overwhelmed. They feel unconnected. They feel unseen, unheard, unappreciated … I think lots of times leaders will say, well, it will be better if we're all back in the office. Why? What proof do you have? What data do you have? Because as we look anecdotally at anecdata or we look systemically or statistically at research data, it seems to indicate that the great majority of employees are happier working remotely than want to work in the office, and that pretty much cuts across all industries.”

S02E04 of the Rethink Culture podcast shines the spotlight on Joey Coleman, a professional speaker and author who teaches people how to keep their employees and customers. He's the author of the book “Never Lose an Employee Again.” In addition to being an avid reader and Lego builder, he is a daring adventurer who has sailed around the globe, raced along the Great Wall of China, and visited every continent.

Joey's passion for employee retention is fuelled by his diverse career experiences, including working for the government, the CIA, various law firms, and in academia. Joey believes that having a keen understanding of the human condition is crucial for success in business, leadership, and employee roles.

The podcast is created by Rethink Culture. Our goal is to help 1 million businesses create healthier, happier cultures, through data. Visit rethinkculture.co to see how you can create a healthier culture at your company.

Production, video, and audio editing by Evangelia Alexaki of Musicove Productions.

Listen to this episode to find out:

·       What elements of a workplace encourage employees to stay on their job.

·       How remote work enhances employee engagement, productivity, and happiness, and can work as effectively as in-office. 

·       Why the first 100 days of an employee's onboarding into an organization are the most crucial.

·       Why the concept of Human Resource Management (HR) needs to change away from the term that considers people as resources.

·       What qualities make Sir Richard Branson a role model for Joey, and what qualities define a servant leader.

·       The importance of values, and the importance, as well as challenge, of being driven by them in both work and personal level.

·       How Joey prefers to award prizes to his audience via email without overwhelming them with unsolicited messages.

·       Why leaders should be strategic about building personal bonds, and elevating individuals and teams within organizational structures.

Further resources:

·       Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days, by Joey Coleman: https://www.amazon.com/Never-Lose-Customer-Again-Lifelong/dp/0735220034 

·       Never Lose an Employee Again: The Simple Path to Remarkable Retention, by Joey Coleman: https://www.amazon.com/Never-Lose-Employee-Again-Remarkable/dp/059354238X 

·       Never Enough: When Achievement Culture Becomes Toxic-and What We Can Do About It, by Jennifer Breheny Wallace: https://www.amazon.com/Never-Enough-Achievement-Culture-Toxic/dp/0593191862

·       A Gentleman in Moscow: A Novel, by Amor Towles: https://www.amazon.com/Gentleman-Moscow-Novel-Amor-Towles/dp/0670026190 

"Culture is not about popcorn, peanuts, ping pong. It's about having a heart of gold and a backbone of steel. […] Be a caring organization […] It's a balance between being tough minded and tenderhearted. […] It's simple, it's not easy, and time is not your friend."

Episode S02E03 of the Rethink Culture podcast shines the spotlight on the incredible Garry Ridge. Garry is a “champion-of-hope” leader and has defined culture at the WD-40 Company for an impressive 35 years. He is currently serving as Chairman Emeritus at WD-40.

As the founder of The Learning Moment and an executive coach, Garry has dedicated his career to making the world a happier place by consulting leaders on how to create caring organizations. 

There is so much to unpack in this episode. Get ready to be inspired and acquire valuable knowledge from one of the industry's most respected leaders.

Listen to this episode to find out:

·       What are the ingredients that should go into the Petri Dish of Culture

·       Who is The Soul-Sucking CEO of Fear Inc

·       Which are the Four Pillars of Care

·       What is The Learning Moment

·       What are The Habits of a Servant Leader

·       Why Garry's four values are Hope, Harmony, Optimism, and Confidence

·       What influence Garry’s Dad, Mom and his employer Mr. Lambert had on him

·       Why we should call it Culture & Capabilities instead of HR

·       About the tribal culture they built in WD-40

·       And many, many more

Further resources:

Books:

·       The One Minute Manager, by Dr. Ken Blanchard

·       Helping People Win at Work, by Garry Ridge and Ken Blanchard

·       Multipliers, by Liz Wiseman

·       All I Really Need to Know I Learned in Kindergarten, by Robert Fulghum

·       To Be Honest, by Ron A. Carucci

·       What Got You Here Won't Get You There, by Marshall Goldsmith

·       The Song of Significance, by Seth Godin

Garry’s Info:

·       Website: thelearningmoment.net 

·       LinkedIn: linkedin.com/in/garryridge

The podcast is created by Rethink Culture. Our goal is to help 1 million businesses create healthier, happier cultures, through data. Visit http://rethinkculture.co to see how you can create a healthier culture at your company.

Production, video and audio editing by Musicove.

“The thing to be careful about, which always worried me, was just drinking your own Kool-Aid too much… “strong convictions, loosely held” the value of the company, which means that this is our culture, this is how we do things. We're very, very committed to this... if you come along and you speak a truth that's going to improve or… invalidate something in here we are not attached to it. We will throw it out and adopt your truth... So I think it's extremely important… when creating your culture to make sure you don't become so attached to it that it's just one big group thing.”

S02E02 of the Rethink Culture podcast shines the spotlight on Byron Darlison, the visionary founder of Rise – a cutting-edge Canadian content management firm for digital signage. He has spent a lot of time thinking about culture and organizing the business for efficiency. Byron unravels three impressive decades of invaluable insights in under 45 minutes, making every moment a treasure trove of wisdom.

Discover how Byron seamlessly integrates Peter Drucker's concept of performance agreements with Kim Scott's skip-level review framework and witness the transformation of mundane quarterly planning into an exciting game. Byron ingeniously incentivizes his team by turning goal achievement into a joyous celebration, complete with cash rewards and a dedicated Slack channel known as the "Happy Room."

The episode delves deep into Byron's personal evolution as a leader, highlighting his journey of overcoming biases and fostering an environment where employees thrive. Explore how he masterfully built a team of domain experts, empowering them to channel their focus, creativity, and productivity while staying out of their way.

Listen to this episode to find out:

·       Why at Rise employees either exit after the first year or stay for a very long time.

·       Why when shaping your organizational culture, it’s crucial to have “strong convictions, loosely held” and avoid becoming too attached to it.

·       How having experienced and knowledgeable employees and empowering them to excel defined the uniqueness of Rise.

·       What makes Rise special and what the words “focus, discipline, and cadence” mean for Byron.

·       How to tackle the Peter Principle using radical candor while also ensuring employees are in roles where they feel content.

·       How Byron extended the “Rocks and Sand” concept even further.

·       What is the practicality behind the concept of a functional accountability chart.

·       Byron's personal favorites among the myriad frameworks he has explored and implemented, such as Entrepreneurial Operating System (EOS), Scaling Up, 3HAG, StoryBrand, Topgrading, and more.

·       What Shannon Susko's strategic functional and hiring swimlanes are.

·       How Byron gamified the quarterly theme, injecting fun and uniqueness into the workplace.

·       Byron’s invaluable lesson on leadership: focus on one task at a time, and never underestimate the importance of punctuality in meetings.

Further resources:

·       Radical Candor, by Kim Scott: https://www.amazon.com/Radical-Candor-Revised-Kick-Ass-Humanity-ebook/dp/B07P9LPXPT/ 

·       3HAG WAY, by Shannon Susko: https://www.amazon.com/3HAG-WAY-Strategic-Execution-Wild-Ass-Guess-ebook/dp/B07C7RGVD2 

·       Topgrading, by Bradford D. Smart, Ph.D.: https://www.amazon.com/Topgrading-Hire-Coach-Keep-Players-ebook/dp/B09GS9GT25/ 

·       Building a StoryBrand, by Donald Miller: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR/ 

·       The Six Week Cycle, by Basecamp: https://3.basecamp-help.com/article/35-the-six-week-cycle 

"I always think of culture like a garden. […] We're always in the middle of the journey. There's no real finish line to culture. It's always like that garden. You're always replanting it. You're always finding new crops. You're finding a new kind of seed to plant. And sometimes it doesn't work out and it's a failure. That's OK, too. There's learning in that as well."

S02E01 of the Rethink Culture podcast shines the spotlight on Erik Lilla, the Founder and CEO of Metro Star Gymnastics, a large gymnastics company that celebrated its sweet 16th anniversary in January 2023 and teaches over 3,000 people per week. Erik’s “why” statement is “to coach and inspire others so we can celebrate their success,” and he has built such a strong culture that members of his staff are getting Metro Star Gymnastics logo tattoos.

Listen to this episode to find out:

·       How consolidating, launching, highlighting core values, and using customer-focused welcome boxes helped Metro Star Gymnastics attract a good culture fit in team members as well as customers. 

·       How EO's Entrepreneurial Master's Program shifted Erik's mindset from contrarian counterculture to culture enthusiast.

·       How Erik applies the “learn and grow” value to his company by providing monthly hands-on training and an annual learning-day Summit to his staff. 

·       What the High Five board is, how it represents the Metro Star Gymnastics core values and how it is used in a card-giving program to show staff appreciation.

·       What makes Erik’s staff members want to get a tattoo of the Metro Star Gymnastics logo.

·       How Erik practices the “confidence with humility” core value by taking a facility-by-facility monthly net promoter score.

·       Why culture, your “why” statement, and your authentic self must be central to everything you do. 

·       How Erik's team makes decisions collectively and each member is responsible for culture.

Further resources:
 The Song of Significance: A New Manifesto for Teams, by Seth Godin

https://www.amazon.com/Song-Significance-New-Manifesto-Teams/dp/0593715543 

“Is it companies who put employees first? Do they perform better than companies who put customers first? Or those that put stakeholders first?. I thought it was a fundamental question needed to be answered. And the answer [the came through John Kotter’s research] surprised everybody… The companies that outperformed by a factor of 10 were those that treated all 3 equally. That the employees, customers, and shareholders were all like a 3-legged stool.”

S01E12 of the Rethink Culture podcast shines the spotlight on Verne Harnish, founder of the world-renowned Entrepreneurs’ Organization (EO) with 18,000 members globally, and CEO of Scaling Up, a global executive education and coaching company, and author of several books, including Mastering the Rockefeller Habits, and Scaling Up Compensation.

Listen to find out:
- how would Verne write a book about culture and its first three chapters 
- why every company is strange, as it tries to align its particular culture with the people that fit it.
- why you shouldn’t try to mess with the culture of an organisation after the first 5 years
- why we need to replace the word leadership with the word “careship”
- why people don’t want to be managed or led, but coached. 
- why language is a key component of a culture

Further references:
- Verne Harnish on Linkedin: https://www.linkedin.com/in/verneharnish/
- Scaling Up: https://scalingup.com/
- Entrepreneurs Organization (EO): https://growth.eonetwork.org/

Books referenced:
- “Change to Strange: Create a Great Organization by Building a Strange Workforce” by Daniel M. Cable: https://www.amazon.com/Change-Strange-Organization-Building-Workforce/dp/0131572229
- “Scaling Up: How a Few Companies Make It...and Why the Rest Don't” by Verne Harnish: https://www.amazon.com/Scaling-Up-Companies-Rockefeller-Habits/dp/0986019526
- “Corporate Culture and Performance” by John P. Kotter and James L. Heskett: https://www.amazon.com/Corporate-Culture-Performance-John-Kotter/dp/1451655320
- Culture Renovation: 18 Leadership Actions to Build an Unshakeable Company by Kevin Oakes https://www.amazon.com/Culture-Renovation-Leadership-Actions-Unshakeable/dp/1260464369
- The Heart of Business: Leadership Principles for the Next Era of Capitalism by Hubert Joly https://www.amazon.com/Heart-Business-Leadership-Principles-Capitalism/dp/B09156FL17/ref=sr_1_1?crid=E77JU5VTTTZH
- “Scrum: The Art of Doing Twice the Work in Half the Time” by Jeff Sutherland and J.J. Sutherland: https://www.amazon.com/Scrum-Doing-Twice-Work-Half/dp/038534645X
- “Elon Musk” by Walter Isaacson: https://www.amazon.com/Elon-Musk-Walter-Isaacson/dp/1982181281