S05 E07 - Synthetic Users & AI · Kwame Ferreira - BV European Marketing Podcast

In our 55th Episode, our Voice Team faces current problems head-on, while at the same time presenting proven strategies and some surprising new tech solutions. “Pain points” we all share, such as: • How hard it’s getting to get find Leads • The huge challenge of retaining loyal customers • How urgent it’s becoming to increase sales You can find more information, resources and links for each episode on our blog at: blog.bvirtual.com.

In Episode 54, we've prepared 5 Gifts for our listeners. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy. And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2024. You can find more information, resources and links for each episode on our blog at: blog.bvirtual.com.

In Episode 53 we're launching a new format: "The Premium Interviews". Deeper Conversations with European Innovators who are introducing true paradigm shifts. Join us for an enthralling, wide-ranging and mind-stretching conversation with Kwame Ferreira: about AI, Innovation, Nature, Creativity and much more. We'll also take a closer look at his latest company, "Synthetic Users", which has created a new discipline: Synthetic Research. You can find more information, resources and links for each episode on our blog at: blog.bvirtual.com.

In our 52nd episode, we’ll be taking a “Deep Dive” into Deep Tech, with a focus on Innovation in Germany. And especially in its capital, Berlin. Paul and Lorenz report back after attending the 2023 Deep Tech Awards, an annual event in which the 'Senat' – Berlin's regional government – recognises 5 Berlin-based companies, in five different Tech categories. And we take the opportunity to do a mini "SWOT" Analysis on Germany's potential to win the global Innovation Race! You can find more information, resources and links for each episode on our blog at: blog.bvirtual.com.

A new study shows, once again, the power women wield in Online Commerce. Gemma Cernuda began her own consulting company 22 years ago, exclusively focused on the topic of effective communication strategies to women. With her recent study, Gemma is focusing on e-Commerce. Get ready for some surprising ideas! You can find more information, resources and links for each episode on our blog at: blog.bvirtual.com.

UPDATED & REMASTERED | To mark the occasion of our GOLDEN EPISODE 50, as we continue our series on European innovators, we’ve invited a truly inspiring Innovator & Thought Leader. We’ll be talking with Dr. Rosa Llamas, a European Marketing expert with a focus on the concept of Luxury. How it applies to Marketing, Consumers and in this case, to our lives as stressed "busy-ness" people. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com.

In Episode 49, we explore Ethical e-Commerce with Jonathan Newman, CEO of Motive.co. Continuing our series on European innovators, we were fortunate to get him on the line, for this quick telephone interview. His company, Motive, is paving the way for a new e-Commerce that protects privacy, based on trust and transparency. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com.

In Episode 48, We're continuing Season 5 with more interviews with innovative Europeans. And we're also celebrating the 6th Anniversary of the international network we co-founded, along with 9 other independent agencies in Europe. Fasten your seatbelt, because we're going to go "Around the World in a Matter of Minutes" to chat with our colleagues in Lisbon, Shanghai, Seattle, Singapore, Paris and Berlin. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com

In Episode 47, we begin Season 5 with an engaging chat with Raquel Fructos. Always a favourite of our worldwide audience, we’ve invited her back to give us an update on Neuromarketing. Along with some cool new tools that can improve our campaigns The good news? Thanks to AI, Neuromarketing is now easier, more economical and more effective than ever before.

In Episode 46, we invite our listeners to enter a Time Machine. Our hope is that this Special Christmas Holiday Episode will inspire you and bring you joy. And also – to a certain extent – equip you to innovate, prosper and face any challenges that your own brand or company may have in 2023. You can find more information, resources and links on each Flash Briefing podcast on our blog at: blog.bvirtual.com