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    S1:E2 - The Strategy Compass

    enNovember 21, 2016
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    About this Episode

    Hey and welcome to The Open Mike show. In this episode two, we're going to be talking all about the strategy compass. Now as lead strategist and an infusionsoft Certified partner here at the successor, personally I'm really excited to be digging deep into this topic. I've chosen to discuss this topic right out of the gate part as this podcast series. Why? I believe really it is an essential tool that will help you as a next level or young entrepreneur with your business and marketing strategy to guide you what we call hiking through the mountain range in your entrepreneurial life.

    As you follow on with continued personal development, it's likely that you will want to apply changes to your existing business model. Plans, as you learn and from your peers and your new found knowledge, things are going to change. They always do. What I find is, that a lot of entrepreneurs, they sort of look at it in isolation. They're not looking at the wider picture and they can make a decision or enter into a debate, waste valuable time or money investing in areas to try and get things back on track and not really considering the impact it has on other areas of the business.

    The strategy compass. What do I mean when I say this? Well, it's a tool we use here at Successor with our clients to firstly dismiss their belief that their business is different. You know you maybe sat here listening to this saying, but hey Mike, my business is different. Trust me I've been doing this a long, long time. Your business is no different to any other. The way you may deliver your product or service, yeah sure that'll differ for sure. Your culture, your goals, the way you manage your customer service, absolutely, but your fundamental business model is no different that any other. Okay? 

    It's ultimately made up of the same components. Secondly and more importantly, we use the strategy compass to help maintain focus with key decision making. The secret is you just have to have the points understood of the strategy compass when decision making in your strategic sessions. If you apply this wisely to ensure decisions do not adversely affect your business performance.

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