S1E2 - How to find your first customers

In this episode of the Startup Screen Printing Podcast I have a great discussion with Darryl Shaper of Fixed Fee Law Firm (https://ssp.ink/fixedfeelaw) about the legal steps every entrepreneur should take when starting a business. From filing an LLC to creating a contract, Darryl explains everything you need to know to get your business started off the right way.

We mention several services for things like domain names, hosting, and terms & conditions, so here are those links:

For domain names, few services beat Namecheap: https://ssp.ink/namecheap

For website hosting, use Dreamhost: https://ssp.ink/dreamhost

For landing pages and link-in-bio pages, use Carrd: https://ssp.ink/carrd

For website terms & conditions, use Termly: https://ssp.ink/termly

For invoicing & bookkeeping software, use Zoho Books for free: https://ssp.ink/zohobooks

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💯 Get my FREE registration template ➡ https://ssp.ink/reg-template?utm_source=yt

🧰 The Screen Printing Toolbox ➡ https://screenprintingtoolbox.com?utm_source=yt

😎 Join The Print Crew ➡ https://ssp.ink/print-crew?utm_source=yt

🎙️ Subscribe to the podcast ➡ https://ssp.ink/podcast

📷 Instagram ➡ https://ssp.ink/instagram

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Companies & Services I trust and use in my screen printing business 

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

ConvertKit for email marketing: https://ssp.ink/convertkit

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

In this episode I talk about using social media to promote your screen print business. There is no right or wrong way, but if you're looking for a way to grow your business through social media, I've got some great tips and insights to share that I think will truly help your business.

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💯 Get my FREE registration template ➡ https://ssp.ink/reg-template?utm_source=yt

❓ Leave me your questions for the podcast by submitting an audio question ➡ https://ssp.ink/questions

🧰 The Screen Printing Toolbox ➡ https://screenprintingtoolbox.com?utm_source=yt

😎 Join The Print Crew ➡ https://ssp.ink/print-crew?utm_source=yt

📧 Sign up for my newsletter ➡ https://ssp.ink/go

🎙️ Subscribe to the podcast ➡ https://ssp.ink/podcast

📷 Instagram ➡ https://ssp.ink/instagram

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Companies & Services I trust and use in my screen printing business 

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Namecheap for domain name registration https://ssp.ink/namecheap

Dreamhost for website hosting: https://ssp.ink/dreamhost

ConvertKit for email marketing: https://ssp.ink/convertkit

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

In this final episode on the topic of screen print pricing, we finally take a deep dive into what exactly goes into the pricing formula. Keep in mind, this is just one formula and may not work for your situation, but if you're wondering where to start with pricing, give this a shot then change it to fit your shop.

I use airtable as my pricing calculator and quote tracker. https://ssp.ink/airtable

💯 Get my FREE registration template: https://ssp.ink/registration-template

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📧 Sign up for my newsletter: https://ssp.ink/go

🎙️ Subscribe to the podcast: https://ssp.ink/podcast

📷 Instagram: https://ssp.ink/instagram

------------------------------------------

Companies & Services I trust and use in my screen printing business 

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

Canva for creating video thumbnails and social posts https://ssp.ink/canva

Printful for print-on-demand items and stores https://ssp.ink/printful

Namecheap for domain name registration https://ssp.ink/namecheap

Transistor for podcast hosting https://ssp.ink/transistor

Setapp for awesome mac apps https://ssp.ink/setapp

It's been common for decorators to price their work as a combination of prices given to the customer rather than one single price. For example, a screen fee, a setup fee, etc. However, this only complicates things for your customer. Keep your pricing simple. Give them the price total that gets them out the door with the finished product.

Get my FREE registration template: https://ssp.ink/registration-template

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📧 Sign up for my newsletter: https://ssp.ink/go

🎙️ Subscribe to the podcast: https://ssp.ink/podcast

📷 Instagram: https://ssp.ink/instagram

------------------------------------------

Companies & Services I trust and use in my screen printing business 

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

Canva for creating video thumbnails and social posts https://ssp.ink/canva

Printful for print-on-demand items and stores https://ssp.ink/printful

Namecheap for domain name registration https://ssp.ink/namecheap

Transistor for podcast hosting https://ssp.ink/transistor

Setapp for awesome mac apps https://ssp.ink/setapp

Airtable for my screen print pricing calculator and other databases https://ssp.ink/airtable

Continuing our conversation on pricing strategy by looking into whether you should mark up your apparel price or not. Many shops do markup the apparel price and for various reasons. I have recently decided not to do that in my pricing, but instead added a different type of handling fee. How do you. handle apparel markups in your pricing? 

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📧 Sign up for my newsletter: https://ssp.ink/go

🎙️ Subscribe to the podcast: https://ssp.ink/podcast

📷 Instagram: https://ssp.ink/instagram

------------------------------------------

Companies & Services I trust and use in my screen printing business 

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

Canva for creating video thumbnails and social posts https://ssp.ink/canva

Printful for print-on-demand items and stores https://ssp.ink/printful

Namecheap for domain name registration https://ssp.ink/namecheap

Transistor for podcast hosting https://ssp.ink/transistor

Setapp for awesome mac apps https://ssp.ink/setapp

Airtable for my screen print pricing calculator and other databases https://ssp.ink/airtable

When you're just getting started, pricing can be difficult and intimidating. So, over the next several episodes I'm going to attempt to cover pricing for screen printing. It get's easier if we take it one step at a time and keep in mind that you don't have to get it right the first time. Your pricing strategy should always be changing as you reexamine your business on a yearly basis. 

To start, let's talk about some foundations of pricing:
- Base your pricing on your situation, not what the shop across town charges.
- Be ok with your pricing changing.
- Figure out what works for you. 

With this foundation established, you can then begin to establish a formula for your pricing that sets your shop up for success.

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Sign up for my newsletter: https://ssp.ink/go

Subscribe to the podcast: https://ssp.ink/podcast

Instagram: https://ssp.ink/instagram

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Companies & Services I trust and use in my screen printing business 

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

Canva for creating video thumbnails and social posts https://ssp.ink/canva

Printful for print-on-demand items and stores https://ssp.ink/printful

Namecheap for domain name registration https://ssp.ink/namecheap

Transistor for podcast hosting https://ssp.ink/transistor

There's long been an assumption when starting your business that you should use words like "we" and "us" in your website copy or when you communicate with potential customers via email or phone. 

However, I believe you actually attract a higher quality customer by being honest about where you are in your business. Tell people it's just you. Tell them you print out of your home. Tell them you're doing this as a side hustle. 

This is exactly what I've done in my business and it has been so well received. I've had so many customers tell me they want to do businesses with me more because of the fact that I'm a startup/side-hustle. I've been blessed with a great customer base and I truly believe it's partly because I've been so honest about the fact that I'm a solo-person business.

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Sign up for my newsletter: https://ssp.ink/go

Instagram: https://ssp.ink/instagram

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Companies & Services I trust and use in my screen printing business (contain affiliate links)

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

Canva for creating video thumbnails and social posts https://ssp.ink/canva

Printful for print-on-demand items and stores https://ssp.ink/printful

Namecheap for domain name registration https://ssp.ink/namecheap

Transistor for podcast hosting https://ssp.ink/transistor

Setapp for awesome mac apps https://ssp.ink/setapp

Airtable for my screen print pricing calculator and other databases https://ssp.ink/airtable

Zoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone

The biggest debate in screen printing. Which is best: water based ink or plastisol. Let's talk about the pros and cons of both so you can make your own decision about what's best for you. Hint: there's no wrong decision.

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Sign up for my newsletter: https://ssp.ink/go

Subscribe to the podcast: https://ssp.ink/podcast

Instagram: https://ssp.ink/instagram

------------------------------------------

Companies & Services I trust and use in my screen printing business (contain affiliate links)

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

Canva for creating video thumbnails and social posts https://ssp.ink/canva

Printful for print-on-demand items and stores https://ssp.ink/printful

Namecheap for domain name registration https://ssp.ink/namecheap

Transistor for podcast hosting https://ssp.ink/transistor

Setapp for awesome mac apps https://ssp.ink/setapp

Airtable for my screen print pricing calculator and other databases https://ssp.ink/airtable

Zoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone

A lot of screen printers fall into the trap of saying yes to money, leading them to offer more than just screen printing too early in their business. It's ok to be just a screen printer. Let's talk about why you shouldn't be a one-stop-shop when you're getting started.

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Sign up for my newsletter: https://ssp.ink/go

Subscribe to the podcast: https://ssp.ink/podcast

Instagram: https://ssp.ink/instagram

------------------------------------------

Companies & Services I trust and use in my screen printing business (contain affiliate links)

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

Canva for creating video thumbnails and social posts https://ssp.ink/canva

Printful for print-on-demand items and stores https://ssp.ink/printful

Namecheap for domain name registration https://ssp.ink/namecheap

Transistor for podcast hosting https://ssp.ink/transistor

Setapp for awesome mac apps https://ssp.ink/setapp

Airtable for my screen print pricing calculator and other databases https://ssp.ink/airtable

Zoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone

Finding your first customers for your new screen print company is easier than you think. Let's talk about how I found my first customers and how I think it will work for you as well.

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Sign up for my newsletter: https://ssp.ink/go

Subscribe to the podcast: https://ssp.ink/podcast

Instagram: https://ssp.ink/instagram

------------------------------------------

Companies & Services I trust and use in my screen printing business (contain affiliate links)

Ryonet for screen printing supplies and equipment https://ssp.ink/ryonet

Ecamm Live for recording video and live streaming https://ssp.ink/ecamm

StickerMule for stickers and packing tape https://ssp.ink/stickermule

Canva for creating video thumbnails and social posts https://ssp.ink/canva

Printful for print-on-demand items and stores https://ssp.ink/printful

Namecheap for domain name registration https://ssp.ink/namecheap

Transistor for podcast hosting https://ssp.ink/transistor

Setapp for awesome mac apps https://ssp.ink/setapp

Airtable for my screen print pricing calculator and other databases https://ssp.ink/airtable

Zoho One for invoicing, CRM, email marketing, business email, and more https://ssp.ink/zohoone