S2 E2 - Outlook on Technology Shifts Shaping Businesses in the Next 5 Years

In this episode of The B2B POD, host Radwa Hassan and guest Abdallah Saqqa discuss why customer experience strategy should be iterative to stay relevant. Abdallah explains that the core of any customer experience strategy is the building and maintenance of a well-supported plan, which must be continuously adapted to keep up with changes in the market and the evolving needs of customers. Without an iterative design process, companies can quickly fall behind their competitors and lose control of their customer base. They highlight companies like Emirates, Qatar Airways, and Amazon as examples of businesses that excel in customer experience strategy and stress the importance of proper ownership from within the company to stay ahead in the game.

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https://www.linkedin.com/in/abdallahsaqqa/

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Podcast Description:

The B2B POD is the finest resource for knowledge on anything pertaining to the B2B sector. The podcast aims at providing topical and dynamic content, making it a vital tool for entrepreneurs to stay updated. Listen in as our season's host Radwa Hassan, brings together a variety of guests each week to discuss the relevant challenges of the industry.

In this episode, host Radwa Hassan speaks with Charbel Zreiby, an expert in digital transformation and technology innovation. They discuss the outlook on technology shifts that will shape businesses in the next 5 years.

Charbel highlights the importance of embracing a digital mindset and adopting new technologies such as AI, blockchain, and IoT to drive business growth and stay competitive. He also emphasizes the need for companies to prioritize data security and privacy as cyber threats become increasingly sophisticated.

The conversation delves into the impact of automation on the workforce and the need for reskilling and upskilling to ensure employees are equipped to work alongside new technologies. They also touch on the role of government regulations in shaping the future of tech and business.

Overall, the discussion highlights the rapid pace of technological change and the need for businesses to stay agile and adaptable to thrive in the coming years.

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Charbel Zreiby LinkedIn -

http://www.linkedin.com/in/charbelzreiby

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Podcast Description:

The B2B POD is the finest resource for knowledge on anything pertaining to the B2B sector. The podcast aims at providing topical and dynamic content, making it a vital tool for entrepreneurs to stay updated. Listen in as our season's host Radwa Hassan, brings together a variety of guests each week to discuss the relevant challenges of the industry.

In this episode of The B2B POD, host Radwa Hassan and guest Abdullah Khorami discuss the changes in digital transformation before and after the pandemic. They explore how the pandemic has affected the mobility and location of employees and the changing ways that customers interact with services. Khorami notes that productivity has increased as a result of the pandemic experience, as people have more flexibility.

The episode also delves into the insights gained from research on people's behavior during digital transformation, from employees to CEOs. Khorami emphasizes the importance of understanding the needs and perspectives of different stakeholders, including the workforce and customers, in order to effectively implement digital transformation initiatives.

Throughout the episode, Khorami provides practical advice for businesses looking to navigate the complex digital transformation landscape, including focusing on core objectives, building strong relationships with IT vendors and partners, and staying up-to-date on the latest technologies and trends.

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Radwa Hassan LinkedIn -

https://www.linkedin.com/in/radwa-hassan/

Abdullah Khorami LinkedIn -

https://www.linkedin.com/in/abdullah-mohammad-khorami-6a4aa515/

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Thank You!

Podcast Description:

The B2B POD is the finest resource for knowledge on anything pertaining to the B2B sector. The podcast aims at providing topical and dynamic content, making it a vital tool for entrepreneurs to stay updated. Listen in as our season's host Radwa Hassan, brings together a variety of guests each week to discuss the relevant challenges of the industry.

In this episode of The B2B POD, we will discuss strategies for optimizing the performance of your marketing department and driving a culture of growth within your organization. 

Learn how to set clear goals and objectives, align your team's efforts with the overall goals of the company, and implement effective metrics for measuring success. 

Our guest Ali Raza will delve into the importance of fostering a culture of innovation and experimentation, as well as the role of effective communication and collaboration in driving growth. Listen in to gain valuable insights and actionable steps for anyone looking to boost the performance of their marketing department and drive growth within their organization.

In this Episode: 

• We introduce you to our gracious host Radwa Hassan and our guest Ali Raza
• Ali Raza talks about the key ingredients to fostering a growth culture 
• Our guest talks about the different generations and their behavior in the workplace.
• Radwa and Ali delve into the conversation of establishing a common dialogue between various functions. 
• How a growth culture impacts and benefits marketing 
• Steps to bring your team on board towards fostering growth in a company
• Why organisations need to adopt a growth culture and infinite mindset and how it will benefit them  

Follow us on the following platforms to never miss out on any updates: 

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Website - 
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Radwa LinkedIn - 
https://www.linkedin.com/in/radwa-hassan/

Ali Raza LinkedIn -
https://www.linkedin.com/in/ali-raza-380412104/

What separates a great leader from a mediocre one? 

A manager’s behavior has a direct link to employee experiences of inclusion—in fact, almost half of an employee’s experience of inclusion can be explained by managerial inclusive leadership behaviors.

Employees’ experiences of inclusion at work explain how constructively teams problem-solve, how engaged employees are, how interested they are in staying at their jobs, and how much they feel like they can innovate.

This Episode of The B2B POD is intended to help leaders understand how to move towards a more inclusive approach to leadership and steer away by unconscious biases. Listen in as our Host Radwas Hassan engages in a discussion with Mustafa Ali, a Sales Leader and a Leadership coach based in the UAE. 

In this Episode: 

• We introduce you to our gracious host Radwa Hassan and our guest Mustafa Ali
• Learn about systematic biases and unconscious biases
• How to ensure diversity and inclusion within your organization and team
• Our Guest shared his expertise on how to be an inclusive leader

Check your Biases -

 https://implicit.harvard.edu/implicit/takeatest.html

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Mustafa LinkedIn -
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Why do so many leaders get Leadership wrong? Leadership can be a dealbreaker in most organizations. Many people get it wrong, or at least some of them do, and many times they don’t even realize it. However, given how quickly the marketing landscape is evolving, collaboration between teams and practicing self-awareness to understand what’s not working out is necessary. Do you wish to know what the different types of leaders are and what good leadership really is? Tune in to Episode 8 of The B2B POD and indulge in an engaging discussion between our host Radwa Hassan and guest Robert Jordan, where they elaborate on the different types of leaders and how they take on a crisis in their own individual ways.

In this Episode -  
We introduce you to our gracious host Radwa Hassan and our guest Robert Jordan.
Give you a general overview of the challenges leaders face and how to overcome them.
Our guest shares his insights on Leadership styles in his book Right Leader Right Time. Discover your leadership style for a winning career and company.
In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 9.

Episode highlights -
[00:01]   Radwa introduces the guest Robert Jordan
[00:14]   Radwa introduces the topic for the episode
[01:11]   Radwa Hassan introduces the guest Robert Jordan
[02:43]   Radwa cites a statistic from Gallup organization   
[03:13]   Radwa asks what are the different types of leaders and what is good leadership.
[05:48]  Robert explains the traits of Remarkable leaders
[07:42]   Robert explains the 4 leadership styles called FABS
[11:16]  Robert explains the Builder leadership type with an example
[17:22]   Robert explains his perceptions written in his book Right Leader Right Time.
[17:52]   Robert explains his perceptions as a Fixer leader
[19:01]   Robert explains his views as an Artist leader with an example
[21:27]   Radwa asks Robert which leadership style is most prevalent in the market
[24:52]  Radwa talks about how important it is to lead by example to be a leader
[26:01]   Radwa asks Robert for his Key takeaways for the listeners in their Leadership    journey           
[26:48]   Robert states the harsh reality of leaders
[28:05]   Robert gives an example of Cheryl Sandberg who left Google and went to Facebook  and was a great example of a leader
[29:44] Radwa talks about Cheryl Sandberg having the 4 leadership styles
[31:09] Robert shares a common trait among FABS leaders
[32:31] Robert shares his psychologist’s views on leadership
[33:43] Radwa encourages the listeners to read Robert’s book Right Leader Right Time.
[34:25] The End

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If stated correctly, the silos between sales and marketing departments are a long-standing issue throughout every industry. 

Do you wish to learn how to bridge the gap between these misalignments? Tune in to Episode 7 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Sunita Hadani, where they elaborate on the challenges and solutions to building a successful connection between an agency and a marketer.

In this Episode, 

• We introduce you to our gracious host Radwa Hassan and our guest Sunita Hadani.
• Give you a general overview of the challenges and their solutions to correct the misalignment between agencies and marketers.
• Our guest shares some tips and tricks to get both of them on the same page. 

In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 8.

Episode highlights -
[00:10]   Radwa introduces the guest and topic for the episode 
[00:35]   About Sunita

[03:33]   Radwa asks Sunita about her experience with establishing an agency         

[04:11]   Sunita elaborates on how the digital age has affected the relationship 
                   between marketers and agencies    

[08:24]   Radwa asks Sunita for her perspective on working in an agency
[05:17]   Sunita explains the need for agencies to transform themselves 

[06:37]   Sunita elaborates on multiple challenges and the pressure that
                    today’s agencies  face                   

[07:05]   Radwa explains the crisis of new competitors in the IT industry                        
[08:46]   Sunita explains how the modern agencies function

[09:29]   Sunita elaborates on the importance of the agency and 
                   marketing relationship

[10:15]   Radwa  asks Sunita her views after moving from the
                     corporate side to the agency side                      

[13:17]   Radwa asks Sunita for her tips for Marketers and Agencies 
                    to build the  relationship                  

[13:38]   Sunita gives her tips for Marketers to build a strong relationship
                    with the Agencies

[15:49]   Radwa gives tips on how to successfully run an agency. 
[18:23]  The End 
    
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It’s vital to prioritize your tasks to minimize the stress of multitasking and maximize your productivity. When it comes to prioritizing your tasks as a B2B marketer, do you have a strategy in place?  Tune in to Episode 6 of The B2B POD, and indulge in an engaging discussion between our host Radwa Hassan and guest Chris Tremaglio, where they elaborate on how B2B marketing professionals are under pressure to prioritize, the challenges while prioritizing, the consequences of not prioritizing, and more. Listen in to know more about Chris Tremaglio’s honest opinion on the ruthless prioritization catch-22. 

In this Episode, 

●    We introduce you to our gracious host Radwa Hassan and our guest 
       Chris Tremaglio

●   An overview of the significance of prioritizing and the 
      consequences of doing otherwise.

●   Our guest shares his opinion on ruthless prioritization for catch 22

In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 7.

Episode highlights -

[00:19]  Radwa Hassan introduces the guest Chris Tremaglio 

[00:34]  About Chris Tremaglio

[00:52]  Radwa speaks on How B2B marketing professionals are under pressure
                  to prioritize

[01:24]  Radwa talks about content and programs for customer service as a priority

[02:03]  Radwa asks Chris his view on ruthless prioritization for catch 22 

[02:25]  Chris explains his views on Ruthless prioritization

[03:11]  Chris explains his views on catch 22

[03:43]  Chris talks about the challenges while prioritizing

[04:00]  Radwa talks about the consequences of not prioritizing

[04:14]  Chris talks about the various ways of prioritizing within an organization

[04:54]  Chris talks about the effects of Prioritization

[14:18]  Radwa asks Chris how he simplifies marketing     

[14:45]  Chris talks about prioritization as one of his greatest challenges    

[18:35]  Chris talks about how ruthless prioritization applies to everyone

[24:24]  Radwa asks Chris for tips on building quick wins and having ruthless 
                   prioritization

[29:17]  Radwa gives her conclusion on the best marketing practices

[29:46]  The End

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Website - https://www.thepodcast.ae/theb2bpod/

Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

Chris Tremaglio - https://www.linkedin.com/in/chris-tremaglio/

Are you interested in knowing what the future holds for B2B demand agencies?Tune in to Episode 5 of The B2B POD and indulge in the conversations of our host Radwa Hassa with the guest Anthony Riley and understand the fundamentals of maintaining a positive relationship with the clients.

Take this opportunity to learn more about various trends, news, and future prospects of demand agencies and their impact on the B2B industry.

In this Episode, 

●    We introduce you to our lovely host Radwa Hassan and our guest Anthony Riley

●    Give you an overview of the future of Demand agencies 

●    Our guest shares his perception of old school agencies      

In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 6.

Episode highlight -

[00:08] Radwa Hassan Introduces the guest Anthony Riley 

[00:38] About Anthony

[03:22] Radwa asks Anthony about the disconnect of the consultant approach within an agency

[04:05] Anthony explains his perception of old school agencies

[04:43] Anthony explains about an intelligently integrated agency

[05:06] Anthony explains where the true value of an agency lies for a B2B marketer

[08:11] Radwa talks about the IT industry and their relationship with mature agencies 

[08:26] Radwa talks about the transformation of agencies

[09:13] Radwa asks about the agencies in North America

[09:40] Anthony explains the differences between the matured marketers and what they expect out of their agencies

[11:01] Anthony speaks about the MX group’s relationship with its partner agencies

[13:49] Radwa explains how an agency should function

[15:20] Radwa talks about the rise of the new age B2B Marketeer

[15:39] Radwa asks about Ecommerce in the B2B space

[18:18] Radwa talks about the importance of humanizing the brand and having engagements with the clients

[20:45] Radwa asks about what is the high turnover in organizations

[21:08] Radwa asks about how the change in the client’s organization impacts the agencies environment

[21:23] Anthony explains how the change in the client’s organization impacts the agencies environment

[25:23] Anthony talks about the importance of trusting agencies

[27:40] Radwa asks Anthony about how the MX group functions as an integrated agency

[27:48] Anthony explains about the MX group functions as an integrated agency

[28:22] Radwa asks Anthony to give three tips for the CEO of an agency

[28:31] Anthony shares his three tips for the CEO of an agency

[29:52] The End

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Website -  https://www.thepodcast.ae/theb2bpod/

Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

Anthony Riley - https://www.linkedin.com/in/tonyjriley/

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In today’s fast-paced world, maintaining healthy client relationships is just as important for B2B marketers. If you're struggling to maintain a positive client relationship, we have something special in store for you! Tune in to Episode 4 of The B2B POD with our host Radwa Hassan and guest Jason Gladu where they discuss the pain points related to how consumers are disconnected from brands or companies-and elaborate on how you can fix it.

In this Episode, 

• We introduce you to our host Radwa Hassan and guest Jason Gladu.
• Give you a checklist of dos and don'ts for keeping a positive customer relationship.
• Our guest offers advice and guidance on how to reconnect with clients.

 In closing, we'd like to say thank you for tuning in to The B2B POD this week. We hope to see you for Episode 5. 

 Episode highlight:
 
 [00:31]   Radwa Hassan  introduces the guest Jason Gladu
 [00:55]   About Jason Gladu
 [02:06]   Radwa asks about the great disconnect between B2B marketers and  agencies  
 [02:55]   Jason explains the disconnect between clients and the agencies

 [04:10]   Radwa asks Jason  who should incentivize the agency? Should it be the client  or
                    agency.

 [04:32]   Jason explains his views and opinions on who should incentivize the agencies
 [05:39]   Radwa speaks about the perceptions of agencies
 [06:15]   Jason explains his perceptions of agencies
 [12:00]   Jason talks about the importance of having empathy towards the client
 [13:45]   Radwa talks about how agencies perceive difficult clients
 [15:23]   Radwa asks Jason what is a good lead  and how to reach the end of the funnel
 [15:30]   Jason explains his views on  how to reach the  end of the funnel
 
 [18:44]   Radwa talks about the importance of understanding how every client is different

 [24:40]   Radwa talks about A players and C players from an Agency perspective
 [27:02]   Jason gives  five tips and tricks on what makes an agency successful 

 [39:20]   The End 

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Radwa LinkedIn - https://www.linkedin.com/in/radwa-hassan/

Jason Gladu - https://www.linkedin.com/in/jasongladu/

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Podcast Description:

The B2B POD is the next big source of information about what’s happening in the B2B industry. The podcast is a one-stop shop for everyone interested in updating themselves with the latest news, trends, and technologies of the B2B industry. Tune in and listen to the intriguing conversations with our