S3 E12 HYeP NEWS & UPDATES

Keyaan J. Williams is the Founder and Managing Director of CLASS-LLC, a professional services firm that delivers governance, risk, privacy, and cybersecurity solutions to critical industries and government agencies throughout the world. Prior to CLASS-LLC, he managed large security programs at the U.S. Centers for Disease Control and Prevention (CDC). A founding member of the Private Directors Association Association Atlanta Chapter, he currently serves as the chair of the Cyber Strategy Retreat Advisory Board, chair of risk committee for a global non-profit, and strategic advisor for start-ups and early-stage organizations. In addition to public speaking and standup comedy, his insights are documented in the Certified CISO Body of Knowledge, The Language of Cybersecurity, Using Security Metrics to Drive Action, CISO Magazine, the ISSA Journal, and the Crisis Response Journal.

Tune in to hear Keyaan answer these questions:

You said, "most people are doing cybersecurity wrong." What is the right way to do cybersecurity and what should people focus on?

What is the #1 cybersecurity concern that businesses should address?

Is cyber insurance a good tool to protect the business from data breaches and security incidents?

The news talks about cyber threats related to the war in Ukraine. Does this affect us here in the United States?

What should I do if I am affected by ransomware in my personal life or my business?

Full Show Notes: https://www.epresence.me/what-are-cyber-attacks-and-how-can-you-protect-your-business

Carl is the president and founder of Brio Business Academy and an Adjunct Professor in the MBA Programs at the Terry College of Business of the University of Georgia. Previously Carl was Owner and Co-CEO of Savvi Brands, which included Savvi Formalwear, Anya Bridal Warehouse, and Tuxedo Central. After a successful exit he engineered from his 50-year family business, and has developed a reputation as a highly effective business owner and teacher, Carl often found himself being approached by entrepreneurs with “How do I ____?” questions as they tackled the challenges of business building. He soon realized the demand for practical tools and skills was not being effectively met by the resources available to new business owners, and he set out to transform the experience of building a business to offer people a pathway to the freedom they sought in business ownership … and Brio was born.

Full Show Notes: https://www.epresence.me/creating-your-business

Join us today for a talk about Master Minds!

Chris Williams, founder of Group Coach Nation, spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

In this show, we are going to talk about:

o The scale and profit differences between one-on-one coaching, masterminds, and online courses

o The 4-step method to prospecting and selling into a high-ticket mastermind

o Why prospecting and selling always comes before anything

Full Show Notes here: https://www.epresence.me/what-is-a-mastermind

Chris Williams, founder of Group Coach Nation, spends most of his time raising his five kids, exploring world communities, and trying his hand at adventures like shark diving, ice climbing, running ultra-marathons, and riding electric skateboards:) In his spare time, he works with entrepreneurial and business experts, speakers, coaches, and leaders helping them market, monetize, and lead their own high-ticket mastermind (or group coaching) programs. As the world continues to shift, many experts are trying to build high-ticket groups for additional income, lead generation, or impact. Chris teaches experts how to generate leads, close high-ticket deals, and build strong, transformational groups. He has his own digital agency, leads two masterminds of his own, and has learned many of these lessons the hard way, so sharing his journey and offering strategies is why he is here.

In this show, we are going to talk about:

o The scale and profit differences between one-on-one coaching, masterminds, and online courses

o The 4-step method to prospecting and selling into a high-ticket mastermind

o Why prospecting and selling always comes before anything

Full Show Notes here: https://www.epresence.me/what-is-a-mastermind

What would it mean for your business if thousands, tens of thousands, or even hundreds of thousands of consumers in your target demographic were introduced to your company? This is what Joshua Baker does.

Mark and Joshua discuss how video content can save your business time and money in this episode of "How's Your ePresence?"

Join us as we talk with Lisa Marie Papp (http://linkedin.com/in/lisamariepapp ) of Computer Solutions & Networking to make sure you have protected yourself from a surge of cyber-attacks on the U.S. Lisa recently shared with us that she has seen a dramatic increase of cyber-attack attempts since the start of the Ukrainian war. Would you like to know how to fend off these attacks? Would you like a step by step guide that you can give to your IT team? Would you like to understand more of what your IT team is talking about? Would you like to know why you need to keep updating your devices?

Full Show Notes: https://www.epresence.me/tools-to-protect-yourself-from-cyber-attacks

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales.

With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral."

Find full show notes at: https://www.epresence.me/creating-impactful-videos

Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales.

With 20 years of experience, hundreds of millions of views, and over $250 MILLION in career sales, Joseph enjoys sharing 8 steps anyone can follow to drive sales on his podcast "How To Make A Video Go Viral."

Find full show notes at: https://www.epresence.me/creating-impactful-videos

Marcie joins us to discuss the conceptualization and production of a podcast and how small and medium businesses and work to execute public relations and marketing plans internally.

Some key words from this episode include: public relations, press release, marketing, SMBs, podcaster, podcasting

Find full show notes at https://e-pr.me/3DNdEzc