SaaS Metrics Are Lying To You (ft. Corey Haines of Swipefiles & SavvyCal)

Which SaaS Metrics really matter? What are good Startup Metrics or Startup KPIs? Corey Haines, Founder of Swipefiles and Marketing Lead at SavvyCal shares his hot takes on SaaS metrics that don't really matter and what to focus on instead.

SaaS metrics and KPIs give you a pulse on what's working, not working, and what you should do next.

But what if one of those KPIs gets off track, but your SaaS startup is growing really fast? Do you try to fix it?

Corey shares his experiences and hot takes from working at Baremetrics and consulting other startups with their SaaS growth metrics. Get a deeper understanding of your SaaS growth in 2022.

Show Notes

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Learn why new product survey questions can lead you in the wrong direction for your product, and what you should be doing instead for better customer research methods.

Ryan Hatch and Robert Kaminski of the Headway Product Strategy Team discuss the most common questions teams might ask on surveys to figure out what’s next for their product and reasons why they can be misleading.

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This month on Exploring Product, Ryan and Robert discuss the balance between cash in the bank and money needed to validate and grow your business - the ultimate chicken-and-egg problem for founders.

Raising money and finding first customers will look different for every startup. Investors want to know if you're making money, but maybe your product can't be created without investment.

Learn mindsets and approaches to raising money and getting first revenue.

Show Notes

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Craig Zingerline, Co-Founder and CEO at Growth University joins Ryan and Robert on Exploring Product to break down why some startups fail, why others find success, and the importance of product-market fit.

Craig Zingerline is a 6-time founder who has helped dozens of companies scale their growth. Prior to Growth University, Craig was the Chief Product Officer at Sandboxx, Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature.

Show Notes

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Ramli John, author of Product-Led Onboarding joins Ryan and Robert on Exploring Product this month. They'll discuss key insights from his new book, as well as break down what most SaaS companies get wrong and tips to set up product onboarding for success.‍ Ramli is a Toronto-based product growth marketer helping product-led businesses convert more of their free users into lifelong customers. He currently works as Managing Director at ProductLed and is the host of the podcasts: Growth Marketing Today and ProductLed Podcast.

Show Notes

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@RamliJohn

Learn how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market. In this episode, Ryan and Robert chat with Alan Klement, VP of Products at Gmthub, to unpack how top companies are using Simulated Shopping to quickly test, iterate, and find value propositions that resonate with the market.

Show Notes

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@alanklement

After many years of trying (and failing) to push companies and teams into outcomes-first thinking, Tom Kerwin introduced his new Pivot Triggers model. Listen as Tom unpacks how to use Pivot Triggers to help dodge sunk cost bias and kill bad ideas fast - so you can find what actually works.

Show Notes

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This episode is full of practical advice for product teams. Join Ryan and Robert for a discussion with Teresa Torres, internationally acclaimed author, speaker, and coach as they dig into her upcoming book Continuous Discovery Habits which is designed to be a product trio's guide to a structured and sustainable approach to continuous discovery.

Show Notes

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In a world flooded with other professional networking platforms like LinkedIn, how can a startup compete to solve problems like finding meaningful connections better than the competition? In this episode, Ryan and Robert talk with Kris Eul, Co-Founder of Kinetic. Learn how Kris went from a Wizard of Oz prototype to launch and his journey as a founder.

Kinetic is a new professional networking platform prioritizing valuable conversations to build meaningful relationships. Kinetic helps their members accelerate progress by connecting them with experienced professionals that are genuinely interested in having a conversation.

Show Notes

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@eulent

Ryan and Robert chat with John Zeratsky, Author of Sprint Book & Make Time. John is a designer, investor, and author on a mission to help people make time for work that matters.

Learn what founders need to do first in order to attract venture capital, signals that John looks for when looking to invest in startup ideas, and more. John also discusses his approach to design sprints, early-phase discovery, market planning, and tips for product validation.

Since 2017, John has worked with Netflix, Associated Bank, IDEO, Caterpillar, King Wood & Mallesons, Google, Schneider Electric, Airbnb, and many more. He has presented at conferences including Google I/O, The Code Conference, and INDUSTRY.

Most recently in 2020, John began to invest in startups as an angel and advisor.

Show Notes

Continue the conversation on Twitter -
@ExploringPrdct
@rdkhatch
@candidrobert
@jazer