Scaling Paid Media for Startups | Sonja Sierra (Skillshare, General Assembly)

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Nick Lafferty is a growth consultant and the founder of Early Exit Club- a resource where he demystifies the journey of quitting his job to work as a Solopreneur. With stints at Loom, Modernize, and a plethora of high-growth B2B SaaS brands, Nick has a unique set of experiences in paid media, affiliate marketing, and B2B SaaS growth.    

VISIT OUR WEBSITE: https://www.efficientspend.com/ 

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ 

CONNECT WITH NICK: https://www.linkedin.com/in/nicklafferty/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers manage their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Jon is a marketing science expert with a rich background in leveraging data analytics to optimize ad spend across major tech platforms. With experience at Google, Facebook, and Snap, he specializes in incrementality testing and media spend efficiency. At LiftLab, Jon has been pivotal in pioneering advanced testing methodologies to drive significant revenue impact.  

VISIT OUR WEBSITE: https://www.efficientspend.com/ 

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ 

CONNECT WITH JON: https://www.linkedin.com/in/jonathanlorenzini/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: John is the CEO and co-founder of Ready Set, a performance creative agency serving brands like Coinbase, Hims and Hers, and Smile Direct Club. With 15 years of creative strategy experience and a previous stint as a global product marketing lead for Airbnb, he brings a wealth of experience to understanding creative production at scale.  

VISIT OUR WEBSITE: https://www.efficientspend.com/ 

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ 

CONNECT WITH JOHN: https://www.linkedin.com/in/john-gargiulo/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Alvin Ding is a seasoned marketing expert with a proven track record of optimizing marketing spend and driving revenue growth across various industries. Having held pivotal roles at companies like Upwork and Airbnb, and consulting for brands such as Spotify, Alvin's expertise spans strategic planning, client acquisition, and leveraging technological advancements in marketing.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH ALVIN: https://www.linkedin.com/in/alvinding/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.

About the Guest: Jake is a DTC marketing leader focused on growing 7 & 8 figure Ecomm brands. He currently runs Odyssey- a lean agency focused on revenue & ROAS growth through media buying, creative, conversion rate optimization, and email/SMS.

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH JAKE: https://www.linkedin.com/in/abramsjake/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Evan is the Head of Partnership and Business Development at Motion App. Motion App is a creative analytics platform that combines visual content with performance metrics to help growth teams improve their creative strategy.  

VISIT OUR WEBSITE: https://www.efficientspend.com/ 

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ 

CONNECT WITH EVAN: https://www.linkedin.com/in/evanlee14/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Shamanth is the CEO of RocketShip HQ and host of the Mobile User Acquisition Show. His agency specializes in mobile app growth in a post-identifier world and works with brands such as Zynga, BetterMe, and MobilityWare.     

VISIT OUR WEBSITE: https://www.efficientspend.com/ 

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ 

CONNECT WITH SHAMANTH: https://www.linkedin.com/in/shamanthrao/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Michael is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.

VISIT OUR WEBSITE: https://www.efficientspend.com/ 

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/ 

CONNECT WITH MICHAEL: https://www.linkedin.com/in/michael-the-data-guy-kaminsky/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth!   

About the Host: Paul is a paid marketing leader with 7+ years of experience optimizing marketing spend at venture-backed startups. He's driven over $100 million in revenue through paid media and is passionate about helping startups deploy marketing dollars to drive growth.  

About the Guest: Manson is a creative strategist with a decade of experience in growth marketing and creative testing. He is the founder of Parabolica: a creative agency focused on AI ads for health and wellness brands. He's also spent valuable time at brands such as Calm and Cash App.  

VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH MANSON: https://www.linkedin.com/in/manson-chen/

The Efficient Spend Podcast helps start-ups turn media spend into revenue. Learn how the world's top marketers are managing their media mix to drive growth.  

 VISIT OUR WEBSITE: https://www.efficientspend.com/

CONNECT WITH PAUL: https://www.linkedin.com/in/paulkovalski/

CONNECT WITH SONJA: https://www.linkedin.com/in/sonjasierra/