How Holme and Hadfield are Using Community to Power Up their Product Development Process ā Phil Hadfield
On today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield, a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that cater to the modern consumer's desire for both functionality and aesthetics.
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Phil's journey is nothing short of inspirational. Starting from a realization during a sabbatical that the traditional 9-to-5 wasn't for him, to launching a brand that has now become synonymous with quality and innovation. Holme & Hadfield isn't just a success story; it's a testament to the power of understanding your audience and creating products that truly resonate with their needs and aspirations.
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Today, Phil shares his insights on everything from the importance of product design and customer feedback to navigating the complexities of Amazon and DTC sales channels. Whether you're an aspiring entrepreneur, a seasoned business owner, or someone passionate about the e-commerce space, this episode is packed with valuable lessons, strategies, and a whole lot of inspiration.
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So, grab your notebook, settle in, and let's uncover the secrets behind building a brand that leads with innovation, quality, and a deep understanding of what the customer truly desires.
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š Book Announcement:
š 'E-Commerce Growth Strategy: A Brand-Driven Approach' by Kunle Campbell
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Exciting news for our listeners! Kunle Campbell, your host and e-commerce expert, has just released his new book: āE-Commercer Growth Strategy.ā This essential guide is packed with strategies for attracting shoppers, building community, and retaining customers in the e-comerce space. Drawing on insights from the 2X eCommerce podcast and Kunleās extensive experience, this book is a must-read for anyone in the e-commerce industry.
Elevate your e-commerce game today!
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Available now on Amazon: https://amzn.to/3S26y0Y
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SPONSORS:
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This episode is brought to you by:
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Treyd Podcast - Treyd Secrets
Discover the operational secrets behind successful e-commerce with āTreyd Secretsā. Hosted by Peter Beckman, CEO of Treyd, this podcast is a goldmine of expert insights covering everything from inventory management to sales strategies. Perfect for e-commerce trailblazers seeking to thrive in this dynamic industry. Tune in to 'Treyd Secrets' on your favorite podcast app or visit treyd.io/podcast.