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Mary or better known to her friends as Pra, is the founder of The Caviar Spoon, a platform that ties different types of brands to collaborate!
https://www.thecaviarspoon.com
Spending over eighteen months to get set up, hasn’t been an easy journey, however, is it about to launch, and let me tell you, is it going to take off in a big way.
Why did she decide to do it? Having spent over twenty years in the world of recruitment and headhunting, the way it came about, was after doing reviews within restaurants and hotels, there seemed a big gap for any types of collaborations, experiences, and a lot of overspending within the digital market.
Essentially, it is matching brands with brands, there are so many opportunities, and the platform is worldwide.
The craziest thing is that there is no-one doing it, so this is the very first of its kind.
Competitors have not always seen eye to eye, however there are always opportunities to works with brands that you never even thought would be possible, as an example Coors recently partnered up with National Geographic, they created a YouTube series, you can read all about it in the link below.
https://www.forbes.com/sites/steveolenski/2018/09/19/coors-light-and-national-geographic-discover-whats-next/?sh=6df78304a565
One of the interesting things that Pra also discusses, is how hospitality as whole can reap the financial rewards in terms of experiences. The pandemic has now caused us to want more of the human connection and we are all craving incredible experiences, this is how business can have the upper hand.
One of the key things, when starting a business on your own, is also about the sacrifices that have to be made in order to succeed, there will always be people who will doubt and critise what you do, but the most important things, is to not listen the naysayers, and put one hundred percent focus on what needs to be achieved.
Once the platform has been launched, you can see the varied types of brands and talent, that have been chosen to be in The Caviar Spoon, from there you can personally hand pick the creative mind-blowing experiences that people have to offer, there is such an incredible talent pool from a global perspective, and the best thing is, it has all been vetted, and is just in one place!
All of that just from an idea that Pra had one day!
There is plenty of very savvy advise to anyone who wants to go into collaborations, explore ideas, explore brands, and essentially it is imperative that they love and protect your brand as much as their own.
Without doubt, Pra is about to launch a one-of-a-kind collaboration platform, make sure to sign up right away in the link below.
https://www.thecaviarspoon.com
You can follow the platform via Instagram - https://www.instagram.com/thecaviarspoon/
Stay tuned for next week’s show, we talk to one of the most creative and talented chef’s in the world!
Thank you to our partners Gulfood and Meelz, make sure to click on their links at the very top of the page.
Until next time, food is memories!
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