SERP’s Up | Are expert opinions in your content an SEO must?

The future of web content: Where AI, user preferences, and SEO meet

The Mayo Clinic

Why SEOs should watch content trends carefully

News:

New Google Search DMA Rich Results, Aggregator Units & Refinement Chips

Reddit shown excessively in Google product review search results, study finds

The Discussion Forums Dominating 10,000 Product Review Search Results

Recent Episodes from SERP's Up SEO Podcast

SERP’s Up | Things you never knew about the Local Pack

Google’s Local Pack is filled with secrets…

Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack.

Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast!

Key Segments

[00:03:26] What's On This Episode of SERP's Up?

[00:04:45] Focus Topic of the Week: The Local Pack

[00:05:10] Focus Topic Guest: Krystal Taing

[00:29:30] Tool Time

[00:34:31] Snappy News

[00:47:49] Follow of the Week

Hosts, Guests, & Featured People:

Resources:

Introduction to Local SEO

Wix Uberall App

Getting started with Local SEO

News:

Google releasing massive search quality enhancements in March 2024 core update and multiple spam updates

Google Unleashes Manual Actions Galore After Search Spam Policy Updates

en-usMarch 13, 2024

SERP’s Up | The ins & outs of starting SEO from scratch

How do you build an SEO strategy from scratch? How should SEO differ for specific business models?

Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.

Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively.

Gather your finest ingredients, as this week we’re giving you the recipe to make SEO from scratch right here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:13] What's On This Episode of SERP's Up?

[00:04:11] Focus Topic of the Week: SEO From Scratch

[00:04:39] Focus Topic Guest: Gaetano DiNardi

[00:29:55] The Great Beyond w/ Diane Wiredu

[00:43:03] Snappy News

[00:48:24] Follow of the Week

Hosts, Guests, & Featured People:

Resources:

Google Structured Data Carousels Beta Documentation Added

Lion Words

News:

Early Signs: Google Search Ranking Update On February 28 & 29th

Glenn Gabe showing rank volatility examples

New Google structured data carousels (beta)

en-usMarch 06, 2024

SERP’s Up | The great balance between evergreen & trending content for SEO & beyond

How do you simultaneously incorporate evergreen & trending content into your SEO lineup?

Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically.

Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO.

Plus, take a trip over to the top of the SERP to investigate the latest emerging feature.

Take your training wheels off because, on episode 76 of the SERP’s Up SEO Podcast, you will finally learn to balance evergreen and emerging SEO topics together.

Key Segments

[00:02:51] What's On This Episode of SERP's Up?

[00:05:23] Focus Topic of the Week: SEO for evergreen topics vs emerging topics

[00:19:09] Focus Topic Guest: John Shehata

[00:26:21] From the top of the SERP

[00:34:07] Snappy News

[00:46:30] Follow of the Week

Hosts, Guests, & Featured People:

Resources:

How Google is killing independent sites like ours

News:

Article complaining about being outranked on Google being outranked by Reddit

Google: We Want To Reward The Best Content No Matter Site Size

What should Google rank in Search when all the content sucks?

en-usFebruary 28, 2024

SERP’s Up | Are expert opinions in your content an SEO must?

Does a topical expert need to write your content in order to rank?

Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content.

Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand.

Plus, Mordy and Crystal investigate how different engines handle sensitive queries.

Learn how to integrate expert-led content into your SEO strategy this week on the SERP’s Up SEO Podcast!

Key Segments

[00:02:05] What's On This Episode of SERP's Up?

[00:04:23] Focus Topic of the Week: The value of using expert insights for your SEO

[00:14:10] Focus Topic Guest: Will Peters

[00:32:50] So many search engines

[00:42:36] Snappy News

[00:50:31] Follow of the Week

Hosts, Guests, & Featured People:

Resources:

The future of web content: Where AI, user preferences, and SEO meet

The Mayo Clinic

Why SEOs should watch content trends carefully

News:

New Google Search DMA Rich Results, Aggregator Units & Refinement Chips

Reddit shown excessively in Google product review search results, study finds

The Discussion Forums Dominating 10,000 Product Review Search Results

en-usFebruary 21, 2024

SERP’s Up | How will Google's most powerful AI, Gemini, impact SEO?

The race is on! The AI Generative competition has been well underway and Google has leaned into a major update. Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general?

Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future?

This week, Wix’s Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra’ powered version of Bard - Gemini.

Pete Huang also makes an appearance to take a look at what Gemini means for the overall evolution of AI.

Today, we’re all Geminis! So sit back, look up at the stars, and tune in to episode 74 of the SERP’s Up SEO Podcast as we discover Google Gemini!

Key Segments

[00:01:48] What's On This Episode of SERP's Up?

[00:03:28] Focus Topic of the Week: Google Gemini

[00:04:06] Focus Topic Guest: Danny Goodwin

[00:30:19] The Great Beyond w/ Pete Huang

[00:39:01] Snappy News

[00:43:39] Follow of the Week

Hosts, Guests, & Featured People:

Resources:

Google Gemini is here – and it’s already being tested in Search

The Neuron

Barry Schwartz's Famous Butter Sandwich

Edge of the Web

News:

Google drops Web Stories from image results, Google Discover carousel view and more

Yandex search engine sold in $5.2 billion deal

Bard becomes Gemini: Try Ultra 1.0 and a new mobile app today

Google: We Don't Say Core Web Vitals Are A Ranking Factor

en-usFebruary 14, 2024

SERP’s Up | What SEO clients should you take on?

When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services?

Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future

Dive into some of the common red flags to look out for while obtaining clients, and learn how to get in the same mindset as your clients to set realistic expectations.

Gear up for episode 73 and discover which clients you should and shouldn’t be taking on as an SEO this week on the SERP’s up SEO Podcast!

Key Segments

[00:01:55] What's On This Episode of SERP's Up?

[00:03:37] Focus Topic of the Week: SEO Clients you should and shouldn’t take

[00:16:02] Focus Topic Guests: Sydni Craig-Hart & Andrew Foxwell

[00:27:22] Snappy News

[00:00:00] Follow of the Week

Hosts, Guests, & Featured People:

Resources:

Wayback Machine (Internet Archive)

Smart Simple Marketing

Foxwell Digital

News:

Google Search officially retires cache link

Google Bard adds image generation

Google Maps Tests AI Generated Answers For Local Questions With Local Guides

en-usFebruary 07, 2024

SERP’s Up | Structured data dos and don'ts

What is structured data markup? What should and shouldn’t you do when adding schema markup to your site?

Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance.

Plus, take a look into Crystal’s Ball to see the future of rich results!

This week we’re teaching you how to translate your content to a search engine for optimized organic performance here on the SERP’s Up SEO Podcast!

Key Segments

[00:01:53] What's On This Episode of SERP's Up?

[00:03:11] Focus Topic Guest: Martha Van Burkel

[00:03:46] Focus Topic of the Week: Structured Data Markup

[00:28:40] Crystal’s Ball

[00:37:38] Snappy News

[00:45:45] Follow of the Week

Hosts, Guests, & Featured People:

Resources:

John Mueller October Update

News:

Google’s SEO Starter Guide Set For A Major Update

Google May Penalize Recipe Collection Pages Using Recipe Structured Data

Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE

Danny Sullivan, Google's Search Liaison

en-usJanuary 31, 2024

SERP’s Up | Does Google use user behavior metrics for ranking?

What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings?

Google has always used behavior metrics, but to what degree?

This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s.

SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust lawsuit against Google, revealing the truth about ranking metrics.

The verdict is in this week as we pass judgment on Google's ranking guidelines here on the SERP’s Up SEO Podcast!

Key Segments

[00:02:36] What's On This Episode of SERP's Up?

[00:03:42] Focus Topic of the Week: Does Google use behavior metrics for ranking?

[00:20:47] Focus Topic Guest: Shehley Walsh

[00:28:14] Fun with People Also Ask

[00:34:35] Snappy News

[00:45:52] Follow of the Week

Hosts, Guests, & Featured People:

Mordy Oberstein

Crystal Carter

Shelley Walsh

Resources:

SERP's Up Podcast

Wix SEO Learning Hub

Ex-Google Search head worried his team was ‘too involved with ads’

SEO Resource Center

What Pandu Nayak Taught Me About SEO

Why SEOs should watch content trends carefully

The future of web content

News:

Google ‘Circle to Search’: The New AI-Powered Search Gesture For Android

Google Ranking Teetering In & Out Over Weekends - Bug Or Edge Of Quality?

New research study asks if Google Search is getting worse

en-usJanuary 24, 2024

SERP’s Up | Does SEO's reputation linger?

Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation?

Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry.

Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO’s bad reputation legitimate or maybe not so much?

Michael Lewittes, founder of Ranktify, chimes in to elaborate on how past SEO tools tarnished the SEO industry's reputation, noting how new tools can change the future landscape.

Embrace the responsibility of maintaining core SEO values and join us in revitalizing the industry's reputation as a whole.

What’s done is done, but the future has not been written. Join us as it’s time to Terminate the lingering reputation from the early days of SEO this week on the SERP’s Up SEO Podcast!

Key Segments

[00:01:34] What's On This Episode of SERP's Up?

[00:03:26] Focus Topic of the Week: SEO Reputation

[00:23:13] Focus Topic Guest: Cyrus Shepard

[00:28:10] Tool Time w/ Michael Lewittes

[00:48:13] Snappy News

[00:55:26] Follow of the Week

Hosts, Guests, & Featured People:

Resources:

What does good E-E-A-T even mean?

News:

Google: No Such Thing As Perfect Formula For Ranking

Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials