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    Shaan Goes to LA, The Number 2 Guy Network and Getting Bucked Up

    enAugust 03, 2023
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    Podcast Summary

    • Effective communication in remote settingsCommunication dynamics and small gestures are essential for successful remote interviews.

      Shaan and Sam have developed a strong and seamless communication style despite being remote. They have a silent signal where they open their mouths slightly to indicate that they want to speak. This works well for them on Zoom but would be strange in person. However, during interviews, it becomes more challenging as they both have insatiable curiosity and don't know which path to explore or who should speak next. They also mention the importance of being observant and making small gestures to let the other person know when they are done speaking. Overall, their experience highlights the importance of communication dynamics and the unique challenges of remote interviews.

    • The Power of Little Big DetailsPaying attention to small details can create amazing experiences, strengthen connections, and open up unexpected opportunities.

      Paying attention to the little details can make a significant impact. Shaan Puri emphasizes the importance of "little big details" in life and product design. He describes how the small moments in between the big moments truly matter. He gives an example of the color swatch feature in Slack that amazed his design team and solidified their love for the product. Shaan also shares his LA trip experience, where his business partner Ben recognized people they had a brief Zoom call with two years ago, while the other party did not remember them. Ben's ability to recall these small details showcases the power of paying attention and the potential connections it can bring. Therefore, focusing on the little things can lead to significant opportunities and positive experiences.

    • Comparing the Profitability of Traditional Offline Businesses and Online VenturesMaking money online is more profitable and requires less investment compared to traditional brick and mortar businesses.

      The speakers find it amusing how some entrepreneurs claim to make a significant amount of money easily through simple and hands-off business ventures like owning laundromats. They question the validity of these claims, wondering if either these entrepreneurs are lying or if everyone else is missing out on a lucrative opportunity. However, one of the speakers points out that they have personally experienced the challenges and limited profitability of traditional brick and mortar businesses like real estate and laundry mats. They emphasize that making money online through content, software, or internet-based ventures is far more profitable and requires less investment. Ultimately, the conversation highlights the stark difference between the potential of online businesses and traditional offline ventures.

    • The Power of Hands-On ObservationBy immersing oneself in the reality of a situation and observing firsthand, one can gain a clear understanding of complex problems and make informed decisions for effective problem-solving.

      Sometimes the solutions to complex problems lie in taking a step back and observing the situation firsthand. The CEO in the story recognized that his company was losing money with every customer order but couldn't pinpoint the exact cause. So, he decided to spend eight hours in the middle of the production area, simply observing and taking in what was truly happening. Through this process, he discovered that there were too many people doing repetitive tasks, managers not fulfilling their roles, and inefficiencies in the workflow. By immersing himself in the reality of the situation, he gained a clear understanding of the problem and could make informed decisions to turn the company around. This story emphasizes the importance of hands-on observation and a deep understanding of the operations to solve complex business issues.

    • The reality of attending events with high-profile individuals: Managing expectations and focusing on genuine connections.Attending events with successful individuals does not guarantee favorable outcomes. It is important to manage expectations and prioritize building genuine relationships for long-term benefits.

      Attending events with high-profile individuals does not guarantee any significant outcomes or opportunities. Shaan Puri and Sam Parr discuss their experiences at an event where they hoped to interact with NBA players and a team owner. However, they quickly realized that these individuals are unlikely to form meaningful connections or friendships with them. They were met with indifference and were made to feel insignificant by someone they approached for a conversation. This highlights the importance of managing expectations and understanding that simply being in the presence of successful individuals does not automatically lead to favorable outcomes. It is crucial to focus on building genuine relationships and connections rather than expecting instant benefits from such encounters.

    • Building genuine respect and admiration, rather than idolizing famous individualsBe a source of inspiration and admiration for others by doing impressive things, fostering genuine relationships, and practicing humility. Avoid chasing after fame and focus on earning respect through your actions.

      It's important to focus on building genuine respect and admiration from others, rather than simply idolizing or chasing after famous individuals. Sam and Shaan realize that it's more fulfilling for others to be fans of what you do, rather than just being a fan of them. Instead of wasting time trying to meet and take pictures with these celebrities, they suggest investing time in doing impressive and remarkable things that attract the attention and respect of others. They also highlight the need for honesty and openness in relationships, even though some conversations can be uncomfortable or humorous. Lastly, they reflect on the different bragging cultures in LA and San Francisco, emphasizing the importance of humility and avoiding unnecessary displays of wealth and status.

    • Cultural Differences and Societal Norms in Different Cities.Different cities have distinct cultures and values that influence people's behaviors and priorities, including the emphasis on ambition in San Francisco, power in New York, and fame in Los Angeles.

      Different cities have different cultures and values that are reflected in the way people present themselves. San Francisco is known for its ambition and the craziest ideas, while New York represents power and influence. In Los Angeles, it's all about fame and networking, evident in the obsession with appearance, including veneers for perfect teeth. The conversation also touches on the idea of plastic surgery and how men tend to age gracefully and are not as concerned about their appearance as women. Ultimately, the takeaway is that societal pressures and norms vary across different locations, shaping people's behaviors and priorities.

    • The prevalence and complexities of plastic surgery and parental supportPlastic surgery is a widespread phenomenon, with individuals opting for various treatments to alter their appearances. The conversation also reveals how wealthy parents can go to extreme lengths to support their children's pursuits.

      The prevalence of plastic surgery, specifically procedures like Botox and nose jobs, is more widespread than initially realized. While both Sam and Shaan were initially against such procedures, their perspective changed as they encountered a variety of people who had undergone cosmetic enhancements. They observed that individuals were opting for a range of treatments, from simple facial treatments to more extensive surgeries, altering their appearances drastically. Additionally, the conversation highlighted how wealthy individuals often engage in misguided acts to support their children's pursuits, such as donating exorbitant amounts to build elaborate facilities for high school sports. Overall, the conversation sheds light on the complexities and personal decisions associated with physical enhancements and parental support.

    • The Dangers of Excessive Financial Support for Young EntrepreneursAllowing individuals to face challenges and develop necessary skills through adversity, rather than relying solely on financial assistance, is essential for long-term success.

      Parents often go to extreme lengths to ensure a successful future for their children. Shaan Puri shared a story about someone who plans to give each of their four kids $20 million when they turn 18, in order to support their entrepreneurial ambitions. However, Sam Parr and Shaan question whether this approach is truly beneficial. They believe that facing challenges and developing necessary skills through adversity, like Shaan did without financial support, is what shapes a person's success. They express concerns that simply handing over a large sum of money at a young age could lead to negative outcomes, such as destructive habits or a lack of motivation. This conversation highlights the importance of allowing individuals to grow and learn from their own experiences, rather than relying solely on financial assistance.

    • Unconventional Investments and Thinking Outside the Box in InvestingInvesting in unconventional opportunities and thinking outside the box can lead to exceptional returns. Thorough research and understanding are crucial for making satisfying long-term decisions.

      Investing in unconventional and high-risk opportunities can lead to potential success and exceptional returns. The person discussed in the conversation demonstrates a unique mindset, seeking to invest in OnlyFans and even buy a soccer club with their earnings. They aim to make the best investments possible in order to make the worst investment of their life. This mindset challenges the traditional approach to investing and encourages thinking outside the box. Additionally, the conversation highlights the importance of carefully considering the neighborhood rather than just the city when making important decisions, such as purchasing a home. Making decisions based on thorough research and understanding can lead to more satisfying outcomes in the long run.

    • Leveraging stereotypes and connections for successUnderstanding and using stereotypes can help generate popularity, while networking and maintaining connections can lead to meaningful relationships and success in various aspects of life.

      Understanding the stereotypes and characteristics of neighborhoods and people within them can provide valuable insights and enhance experiences. The conversation highlights how leveraging local knowledge and stereotypes can help make things go viral and generate popularity. By creating infographics that poke fun at neighborhoods and their typical roommates, the app was able to gain tens of thousands of downloads. Additionally, the conversation emphasizes the importance of networking and maintaining connections. The example of Shaan's business partner, Ben, demonstrates the power of consistently checking in and supporting others, creating a strong network and fostering meaningful relationships. Overall, understanding stereotypes and prioritizing connections can contribute to success in various aspects of life.

    • The Power of the "Number 2" ConnectionBuilding relationships with the "number 2" individuals can provide unique access, inside information, and unexpected opportunities for personal growth and success.

      Having a strong network can be incredibly valuable, and sometimes the "number 2" guy is the untapped resource that provides unique access and opportunities. Ben, who is described as friendly, helpful, and a connector of dots, serves as an example of this type of person. While many people may focus on reaching out directly to high-profile individuals, it is often the "number 2" who has the inside information, connections, and time to devote to meaningful relationships. These individuals are often more available, less busy, and can open doors that others may not even be aware of. Recognizing and nurturing relationships with these individuals can lead to surprising and beneficial opportunities.

    • Uncovering Lucrative Niches and Capitalizing on Market Trends in Affiliate MarketingIdentifying profitable niches and staying adaptable to market trends are crucial for success in affiliate marketing, as exemplified by the individuals who generated millions in revenue by targeting low competition, high demand markets and capitalizing on new opportunities.

      Affiliate marketing can be incredibly lucrative, especially when targeting niche markets with low competition and high demand. The individuals discussed in the conversation were able to generate millions in revenue and profit with just three employees by providing leads for various industries. They expanded their success by capitalizing on new opportunities, such as promoting a supplement called L Arginine. Recognizing the potential of the product, they quickly became successful affiliate marketers for it and even acquired the domain larginine.com to enhance their visibility. Additionally, they discovered the potential of Deer Antler spray by observing its ban in major league baseball. This insight led them to purchase deerantlerspray.com and capitalize on the demand from athletes looking for a recovery solution. Thus, the key takeaway highlights the importance of identifying profitable niches and adapting to new market trends in affiliate marketing.

    • From Deer Antler Spray to Pre-Workout Supps: How Bucked Up Became the Market LeaderBucked Up's pivot from niche product to pre-workout supplements showcases the power of recognizing growth opportunities and strategically evolving to become the leading player in a market.

      Bucked Up, a brand that started as deer antler spray, successfully pivoted to become the number one pre-workout supplement. This transition allowed them to tap into a much larger market and experience significant revenue growth. The founders recognized the limitations of their niche product and decided to expand by changing the name and focusing on pre-workout supplements. Despite facing initial challenges with the explosive demand from GNC, they managed to keep up and become the leading player in this category. With innovative flavors and catchy slogans, Bucked Up has built a strong brand presence and continues to thrive in the industry. It serves as an example of how strategic pivots and identifying growth opportunities can lead to success in business.

    • The debate over performance-enhancing drugs in sports and the concept of "enhanced games.The use of performance-enhancing drugs in sports is a contentious issue, with arguments for athlete autonomy and concerns about fairness and health risks. The concept of "enhanced games" proposes an alternative approach but raises questions about the impact on athletes and the sporting world.

      There is a growing debate surrounding the use of performance-enhancing drugs (PEDs) in sports. While some argue that athletes should have the right to enhance their performance using PEDs if they choose, others see it as a violation of rules and fairness. The concept of the "enhanced games" is introduced as a potential alternative to the traditional Olympics, where athletes would not be subjected to drug testing. Proponents of this idea believe that it would create a level playing field and allow athletes to maximize their potential. However, there are concerns about the potential health risks associated with PEDs. Ultimately, this conversation highlights the conflicting perspectives on the use of PEDs and its impact on the sporting world.

    • Ethical debates surrounding performance-enhancing drugs in sports spark discussions on legality and fair competition.The use of performance-enhancing drugs in sports raises ethical concerns and prompts discussions on whether they should be allowed or remain banned for fair competition.

      The use of performance-enhancing drugs, such as blood doping, raises ethical questions and sparks debates on their legality. While some argue that these drugs should be allowed in sports like the Olympics to improve performance and longevity, others believe they should remain banned due to concerns about fair competition. Additionally, the conversation highlights the potential for thought-provoking content in the form of YouTube videos or podcast episodes that delve into moral and ethical debates. These platforms could explore topics like the use of performance-enhancing drugs or other controversial scenarios, offering a space for intelligent and engaging discussions on these subjects.

    • Exploring Complex Scenarios: Perspectives, Bias, and Engaging ContentEngaging in discussions about complex scenarios highlights the importance of considering evidence, avoiding bias, and the potential for creating engaging content to explore and debate interesting topics.

      Engaging in discussions and debates about complex scenarios can be thought-provoking and fascinating. The examples of jury deliberations and legal dilemmas highlight the various perspectives and subjective opinions involved in making judgments. It emphasizes the importance of considering objective evidence and avoiding personal biases as a jury member. The conversation also suggests the potential for creating engaging content, such as YouTube channels or podcasts, where people can explore and debate interesting topics with live voting and audience participation. Additionally, the mention of a unique store experience and the desire to see famous people underscores the human fascination with novelty and celebrity encounters, even in mundane situations.

    • Air One: The Ultimate High-End Grocery StoreTargeting niche markets and creating attention-grabbing content, such as blind taste tests and engaging pranks, can lead to viral success in the digital space.

      Air One is a high-end grocery store that offers unique and expensive products. It is often compared to Whole Foods, but on a more extravagant level. Air One provides a curated selection of items that are not commonly found on regular store shelves. The conversation suggests that one could create engaging content by conducting blind taste tests between Air One products and those from more affordable stores like Walmart. Additionally, the conversation touches on the effectiveness of pranks in creating viral content, mentioning a YouTuber who falls asleep at sporting events and gets haircuts courtside. Overall, the conversation highlights the potential success of targeting niche markets and creating attention-grabbing content.

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    https://stewartmedia.com.au/ 

    @bernschwerdt
    https://www.bernadetteschwerdt.com.au
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