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    Should I quit Wall Street to pursue my passion project?

    enDecember 15, 2020

    Podcast Summary

    • Discovering Top Talent on LinkedIn and Improving Sleep with Smart BedsLinkedIn is essential for small businesses to find talent, while Sleep Number smart beds offer personalized comfort for better sleep.

      LinkedIn is a valuable resource for small business owners looking to hire professionals. It's like searching for car keys in a fish tank to ignore LinkedIn and expect to find top talent elsewhere. With over 70% of LinkedIn users not visiting other leading job sites, it's the go-to platform for finding both active and passive job seekers. Meanwhile, in the world of sleep, investing in a Sleep Number smart bed can significantly improve your rest. These beds allow for individualized comfort, ensuring both partners sleep better together. High earners, like Anna from Wall Street, can still face financial challenges despite their income. Anna saves an impressive 80% of her salary, inspiring us all to avoid lifestyle inflation and consider our long-term financial goals. Lastly, the question of a rewarding career is a common dilemma. Anna, a Wall Street hedge fund employee, is weighing the financial rewards of her current job against the potential impact of starting her own social enterprise. Ultimately, a fulfilling career may not always be the most financially lucrative, but it can provide a sense of purpose and satisfaction.

    • The Importance of Financial Education and Balancing ResponsibilityAnna's journey shows the significance of financial literacy and saving, even with a well-paying job. Societal pressures to spend can challenge these habits, but staying financially responsible is crucial.

      Anna, despite her high-paying finance job, recognizes the importance of financial literacy and saving money, even as she considers starting her own business. She's been motivated by paying back her parents for college expenses and living within her means. However, she faces pressure to spend and keep up with her colleagues' lifestyles, particularly when it comes to buying property. Despite her thrifty ways, she's found herself tempted by the desire for a nice home. Ultimately, Anna's experience highlights the importance of financial education and the challenge of balancing financial responsibility with societal pressures to spend.

    • Balancing financial risks and rewardsSet aside a separate account for guilt-free spending to prevent saving from being impacted, while considering financial risks and rewards of different options for personal goals and circumstances.

      Managing money involves balancing the desire for success and financial security with the risks and uncertainties of pursuing new opportunities. Anna, like many others, faces the challenge of deciding whether to invest in real estate or start a business, while also considering the potential risks and the importance of avoiding lifestyle creep. Bola Shukumbi, the founder of Clever Girl Finance, shares her experience of dealing with similar financial pressures and offers a solution: setting aside a separate account for guilt-free spending to prevent saving from being impacted. This idea can be applied to various financial goals, including buying a home or starting a business. Ultimately, it's essential to consider the financial risks and rewards of different options and make informed decisions based on personal goals and circumstances.

    • Automate savings and set clear goalsAutomating savings and setting achievable targets helps build a strong financial foundation, while maintaining discipline, navigating temptations, and staying motivated are essential for success.

      Effective savings requires setting up dedicated accounts, automating transfers, and defining clear goals. By making savings automatic and setting achievable targets, individuals can build a strong financial foundation without feeling guilty or overwhelmed. Additionally, it's essential to maintain discipline, navigate temptations, and stay motivated. When considering starting a business, separate personal and business finances, establish a plan, and build a network for support. These strategies can help individuals save, grow their wealth, and successfully navigate the challenges of entrepreneurship.

    • Seeking guidance and building a solid financial planSurround yourself with mentors, advisors, and peers for support. Create a financial plan and save for unexpected expenses.

      Starting a business and managing personal finances can be challenging, especially during uncertain economic times. Anna, who is planning to start Clevero Finance, was advised to surround herself with mentors, advisors, and peers for guidance and motivation. She also needs a solid financial plan and a savings buffer for unexpected expenses. When it comes to property ownership, there are pros and cons to consider. A down payment is required, and homeowners are responsible for repairs and maintenance. It's important to consider how long you plan to stay in the home and the current economic climate, as selling a home can take time. Meanwhile, Emily Bele, who founded an online financial community, emphasized the importance of being mindful of lifestyle creep and the importance of actively managing personal finances, even if you have a high-paying job. Both women shared the motivation to take control of their finances and build something of their own.

    • Starting a business: Prepare financially and emotionallyBefore starting a business, consider long-term goals, lifestyle needs, potential expenses, and time commitment. Save enough to sustain desired lifestyle.

      Starting a business requires careful planning and consideration of lifestyle goals, as well as a solid understanding of the financial requirements and potential challenges involved. Emily, who transitioned from a career in finance to founding Vespard, a personal finance school for women, emphasized the importance of having a plan and saving enough money to sustain your desired lifestyle before making the leap. She advised Anna to focus on her long-term goals and what truly makes her happy, rather than solely on a specific salary figure. Additionally, Emily suggested thinking about potential expenses, such as childcare or education, and factoring in the time and energy required to run a business. Overall, Emily's story highlights the importance of being well-prepared, both financially and emotionally, before starting a business.

    • Starting a business or pursuing a passion project can lead to financial security and personal growthUnderstanding personal goals, valuing experience, and being open to learning from failures are crucial for financial success. Having savings and investments as a safety net is also important.

      Having a solid financial foundation and taking calculated risks, even if it means starting a business or pursuing a passion project, can lead to long-term financial security and personal growth. Emily and Bola, successful entrepreneurs and personal finance experts, emphasized the importance of understanding personal goals, valuing experience, and being open to learning from failures. They also highlighted the significance of having savings and investments as a safety net. Anna was inspired by their stories and realized that buying a property might not be the best financial decision for her at this stage in life. Instead, she considered exploring a smaller rental property or focusing on her passion project, which she saw as a more impactful and fulfilling use of her time and resources. Both experts emphasized the importance of having a well-thought-out business plan and the resilience to bounce back from setbacks. Overall, their advice encouraged Anna to reconsider her priorities and approach her financial future with a more calculated and intentional mindset.

    • Investing in yourself through passion projectsClearly plan, set aside funds, consider sabbaticals, manage lifestyle creep for successful passion project investment.

      Pursuing your passion project can be a worthwhile investment in yourself, even if it involves some financial risk. It's important to have a clear business plan and be willing to set aside money that you're okay potentially losing. Additionally, considering a sabbatical as a way to test the viability of your passion project before leaving a stable job could be a smart move. Another key point discussed was the challenge of managing lifestyle creep, especially after the pandemic. Strategies like setting aside funds for guilt-free spending and outsourcing financial decision-making to trusted individuals can help. Overall, the experts emphasized the importance of careful planning and discipline when it comes to personal finance.

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    For more tips on how to organise your money, sign up to Claer's email series 'Sort Your Financial Life Out With Claer Barrett' at FT.com/moneycourse


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    Read Claer’s recent column that looked at how exposed the index funds in her portfolio were to the Magnificent Seven - and if this was a good or bad thing: free to read link here 


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    Read a transcript of this episode on FT.com



    Hosted on Acast. See acast.com/privacy for more information.


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    3 years to raise funds to set up a distillery in Melbourne, started in 2010 with 3 FTE and 2,700 bottles in 1st year sales to 35 FTE and 120,000 bottles sold in 2020, after the world’s largest alcohol company invested in late 2015 (David Vitale)

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    In this episode, I interview David Vitale, the founder, and director of sales and marketing at New World Whiskey Distillery Pty Ltd (previously Starward Distillery), the makers of Starward whiskey. David left a distilling career in Tasmania and started the business in Melbourne around 2007 amidst the global financial crisis. Breaking many traditions in the nascent 15-year-old craft distilling industry, it took him three years to raise all the funds he needed to set up the distillery and get production underway. 

    It was clear the business model was for a quality sub-100 dollar bottle of whiskey that lives in the sharing cabinet of a whiskey drinker, and it launched at $75 in 2013 when all Australian whiskeys were double the price. In that first year they sold less than 2,700 bottles and in 2020 will move more than 120,000 bottles. With enough stock going into casks each year, they have a close to $22 Million excise tax bill per annum. David moved the business from 1 full-time employee in 2007 to now 35, and with production capacity about to expand again, David highly values the key team members he brought along the journey starting with his first hire who is still there ten years after production began.

    Funding from investors and selling whiskey investment casks helped get the business through fast growth, tough times, and be well-positioned for the world’s largest alcohol company with 18,000 sales reps in the US alone, to invest in late 2015. That bluechip investment helped them move to larger premises, increase production ten-fold, and get serious about export. David believes the hardest thing in growing a small business is letting go, and the advice he would give himself on day one is, “Keep going. It’s going to take a lot longer than you think, but you should still do it”

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    • Learning whiskey distilling from the godfather of Australian whiskey.
    • Raising the first round of capital and how their whiskey took off globally.
    • The absurdity of doing a great quality sub-100 dollar whiskey.
    • Starting the distillery and waiting 3 years to start selling.
    • 30 days away from insolvency and getting support from Distill Ventures.
    • Moving to a new upgraded location and scaling up to ten times their original volume.
    • The value of not having to worry about payroll and becoming the best craft distilled spirit in the world.
    • Advocating for building relevance for Australian whiskey outside Australia.
    • Relationship management at the distributor level and the importance of working on the ground.
    • The challenge of shifting from maker’s world to drinker’s world.
    • From 443 cases of whiskey in 2013 to 20,000 cases in 2020.
    • What all around success looks like for David and the amazing awards their whiskey has won so far against some of the best in the world.
    • Starting out with one full-time employee to grow over the last 10 years to 35 full-time employees.
    • The diverse forms of funding that Starward has had. 
    • Losing his dad, having a baby, launching a brand, and overcoming stressful challenges with the business.
    • Making hard decisions for successful cash flow management.
    • The most fruitful way of creating value and the power of meditation.
    • Recruitment wins and losses, and the valuable lessons learned.
    • Onboarding new employees into the company culture within 60 days.
    • The regret of selling his previous e-learning business and the most valuable course David ever took.
    • Having a coach who is ex-military/ex-Microsoft and how he helps him develop in his professional and personal life.
    • Learning more about leadership and work ethic from a podcast than from any book he’s ever read.

    Additional Resources:

    Music from https://filmmusic.io "Cold Funk" by Kevin MacLeod (https://incompetech.com). License: CC BY (http://creativecommons.org/licenses/by/4.0/