Show #24 - The Experience Economy

The plan was to talk about distribution for the in-destination experiences sector. What's new, what hasn't changed. But the conversation started with discussions of trade shows and again, what's new and what hasn't changed. There were definitely some different points of view, surprise, surprise and our featured guest  Peter Muttitt held his own with co-hosts Lori Timony, Christian Watts and Bruce Rosard.

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Joined by Stephen Oddo from Walks (subsidiary of Hornblower Group), we discuss the latest updates with the Hornblower Chapter 11, the shake-up at the top of Rezdy & the Fareharbor connection, and rumors from Tripadvisor / Viator. This is a show not to be missed.

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Meredith Rangel of Bookable Tourism joins us to discuss innovation in the Travel Industry. Is the industry lagging behind. Are some sectors ahead of others? Is the market too fragmented to create the right conditions for innovation?

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Who knows more than Gen AI for Experiences than our co-host Christian Watts?  We say "nobody"!

This show covers Christian's Year One overview and his prediction of what the top 6 topics for Gen AI will be for experiences as we enter "Year 2" of Gen AI.

Here's a source for writing prompts that we mentioned on the show:
beta.openai.com

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If you are looking for a mini masterclass in Brand Marketing, you have come to the right place.  Catherine Warrilow, Director of Brand Strategy for The Plot, joins Bruce Rosard and Lori Timony in an "all you need to know about Brand Marketing in 45 minutes" discussion.     This show is especially important for those smaller businesses that are unsure how to think about their brand and why they should.  Follow that with actionable advice that Catherine freely provides.

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Bruce's annual review of top trends for in-destination experiences with critiques from co-hosts Christian Watts and Lori Timony.

Bruce's list includes the most important things for the in-destination experiences industry to be paying attention to.

Here's an article Bruce wrote on these top trends going into 2024. 

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AI tour guides vs human tour guides.

Obviously, AI tour guides have more information and facts. 
Clearly, AI tour guides can create better stories, as long as you don't need them to be true.
I'd still bet on the human though.

But there's a hybrid approach, where the AI (in this case a character - Miss Moneypenny) enhances a currently operating experience.

Is this the way forward?

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Uncover extraordinary experiences with Claus Raasted, founder of the College of Extraordinary Experiences! Explore immersive learning, bringing people together organically, radical innovation, and the future of the experiences industry.

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Christian, Bruce and Lori discuss the current and future state of experiences.  What's a pop up experience and what about sports, dining, concerts?   Are consumers still just buying the traditional products or is there a whole new world out there?

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Christian, Bruce and special guest Tony Carne discuss a wide variety of topics including multi-city experience companies, wellness, passion travel, using AI for trip planning (yes again) and using AI as a tour guide. Startups and recent investments featured include Staples putting travel agents in their stores (what?), Boddy, Modern Adventures, Tailbox, Travelshift.

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