SMART MONEY: Improving Profitability Metrics

ROB Professional Editor Mark Wright, OD, FCOVD, speaks with Miki Lyn Zilnicki, OD, FCOVD, and Jessica Licausi, OD, FAAO, FCOVD, about how they differentiated their practice with vision therapy services, including how they leverage patient financing to grow their practice.

The Coronavirus pandemic tested our ability to provide continuity of care, including ensuring patients had all the products they had been prescribed. The CareCredit credit card has given Patty Casebolt’s OD-MD practice another resource to make it more likely patients leave from the office with the eyewear that will improve their vision and quality of life.  In a podcast sponsored by CareCredit, Casebolt shares with ROB Professional Editor Mark Wright, OD, FCOVD, how she and her colleagues in the practice are using patient financing, along with other approaches, to improve eyewear capture rate, so they remain profitable while knowing patients are getting only the best

The Coronavirus pandemic caused emotional and financial distress for patients. Those challenges, by extension, were felt in optometric practices. Fortunately, says Dave Anderson, OD, his practice has a resource that is making it easier for patients to pay for the care they need while helping the practice to recover financially. Listen as Dr. Anderson talks to ROB Professional Editor Mark Wright, OD, FCOVD, about it in a podcast sponsored by CareCredit. 

Dr. Mart Wright and Dr. Roxanne Achong-Coan discuss maintaining a strong cash flow and insights from the year 2020. 

 One area of practice that has grown consistently over the last decade within optometry practices is medical care. Dr. Mark Wright and Dr. Matthew Ward discuss how we can do this even better.
 

In a podcast sponsored by Visioneering Technologies, Inc., (VTI) Susan Resnick, OD, FAAO, FSLS, president of Drs. Farkas, Kassalow, Resnick & Associates in New York City, shares how to ensure comfort and a high level of satisfaction among multifocal contact lens wearers, including the difference having a lens like NaturalVue® Multifocal 1 Day Contact Lenses makes to successfully serving these patients.

Building Ortho-K services requires guidance from experienced practitioners, the right instrumentation and a great lens design. As a part of the The Ortho-K Knowledge Bank, Steven Turpin, OD, MS, shares how he created a thriving Ortho-K practice.

Presenting Ortho-K to patients and parents can be an uphill climb. You often need to communicate the very concept of Ortho-K, describe the process it entails, set expectations and establish the overall value of it. As a part of the The Ortho-K Knowledge Bank, Steven Turpin, OD, MS, offers advice on successfully making Ortho-K a part of your practice.